NAHB Social Media Workshop
•Als PPTX, PDF herunterladen•
1 gefällt mir•500 views
How to build a social media plan and implement for your HBA!
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie NAHB Social Media Workshop
Ähnlich wie NAHB Social Media Workshop (20)
Mehr von KiKi L'Italien
Mehr von KiKi L'Italien (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
NAHB Social Media Workshop
- 1. Social Media Deep Dive with KiKi L’Italien Tweet @kikilitalien © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien #NAHBALI
- 2. Your Speaker © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien • Consulting on social media & content strategy for Amplified Growth, Inc. • Marketing Director for a startup app company based in NYC • Developing a digital strategy course for Mediabistro
- 3. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien 2:00 - 3:00 pm SM Presentation 3:00 - 3:15 pm Break 3:15 - 4:15 pm SM Panel 4:15 - 4:30 pm Break 4:30 - 5:15 pm Roundtables 5:15 - 5:30 pm Summary and Conclusion Agenda for Social Media Workshop
- 4. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Identifying Your Passion • Why do you want people to hear from your organization? • Why should anyone else care what you have to say? • Are the people you want to talk to using social media?
- 5. The 4 Elements of a Social Media Plan People Objectives Strategy Tools © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
- 6. People Who is your target audience? Who is your existing audience? © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People (It all starts here)
- 7. Demographics & Psychographics Information you need and how to find it © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People
- 8. © Amplified Growth, Inc.. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
- 9. © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People Twitter Analytics
- 10. Facebook Insights © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People
- 11. © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People Other Resources • Google Analytics • Data collected from online forms • Customer Relationship Management (CRM)
- 12. Questions to Answer © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People • Is my existing audience different than my target audience? • If yes, how can I use my existing audience to reach my target audience? • How can I reach more of my target audience?
- 13. Objectives What are you trying to accomplish? © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Objectives (Connect mission)
- 14. Possible objectives © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Objectives • Increasing member base, revenue • Educating the community • Advocacy for industry • Serving as thought leader • Increasing product sales
- 15. Your Mission Activity: Share your organization’s mission with a neighbor and tell him/her how your social media communication currently reflects it. © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Objectives
- 16. Strategy How will you accomplish your objectives? © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy Keeping it simple
- 17. Possible Strategies 1. Engagement Strategies 2. Hook Canvas 3. Maslow’s Hierarchy of Needs © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy
- 18. © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy The Hook Canvas
- 19. Maslow’s Hierarchy of Needs © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy
- 20. Looking at Maslow in Social © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy
- 21. Activity Practice Makes Perfect, Maslow - Style! © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy
- 22. © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy
- 23. Tools What will help you achieve your objectives? © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Tools (Technology)
- 24. Questions to Think About 1. Resources 2. Content 3. Budget 4. Metrics © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Tools
- 25. Time Saving Tools © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Tools Scheduling/Metrics: Hootsuite, Tweetdeck, SproutSocial Content/Scheduling: BufferApp Content: Swayy, Contently Graphics: Canva, Piktochart Images: • MorgueFile • StockUp • StockSnap Video: • Animoto
- 26. © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Tools
- 27. A Few More Resources Acronym Soup Blog - theacronymsoup.com More on Maslow and social media - http://www.adweek.com/socialtimes/social-media- hierarchy-needs/460308 Great checklist for social media managers: http://www.adweek.com/socialtimes/a-complete- checklist-for-social-media-managers-infographic/622615 Application for free month of social media consulting - http://goo.gl/forms/07x78H0Xbo © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
- 28. The 5th Element You. How will you use these elements in your own organization? © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
- 29. © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Break • Which time saving tool are you going to try out when you get back to the office? • What’s the biggest takeaway you’ve received so far?
- 30. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Panelists Shannon Affholter (@MBAKS_Voice) Executive Officer, MBA of King & Snohomish Counties Dianne Beaton (@DDBeaton) Visionary Diva/Owner, 2DiFore Marketing Solutions LLC Teri Edwards (@CCHBA) Executive Officer, Carteret County HBA
- 31. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Break • What’s the most interesting thing you’ve heard from the panelists about their use of social media? • What tip did you hear from the panelists that you are going to use?
- 32. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Roundtables 1. Getting clear on using POST 2. “Help, I need content ideas!” 3. Time management strategies 4. Social Media 101 questions 5. Integrating social media with traditional media
- 33. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien kiki@amplifiedgrowth.net
Hinweis der Redaktion
- “Tell them what you’re going to tell them”
- Going into detail Each key point is anchored with a question. I find posing a question to the audience relative to each key point engages them to proactively think and apply the ideas to their own situation vs. just listen to what I have to say. Slide Notes: Place the title of the first key point where it says “People” and also in the box in the upper right. This may seem redundant, but the repetition is important. The “subline” in the upper right hand box is for a one or two word anchor to the first key point. In my case, the subline for “People” is “Happiness” – it’s the people you surround yourself with in business who impact your happiness. I’ll then carry the “box” in the upper right hand corner, color-coded to that section, to additional content slides in that section.
- Slide Notes: Note the left bar color aligns with the section color – visual clue that I’m still in Section 1. To set a picture as a slide background, as on this slide, hold down CONTROL, click the slide and then click Format Background.
- A word about list building: What are some free value-add offerings – exercises, videos, whitepapers, articles – that you might be able to provide for free in exchange for learning more about your audience?
- What are you trying to achieve through your communication? Look at your mission and business goals to see how they might align with your communication goals. Slide Note: This slide illustrates the alignment with a new topic using color. Note that it uses a color-coded Section Header layout.
- Identify the metrics of success for your objectives. For example, if awareness is your objective, how will you measure it? Increased traffic to your website via social media? If so, are you set up to track that through Google Analytics? Increased reach on Facebook? Are you willing to check your Insights regularly? How often will you review these metrics? What is your timeframe for success on this objective?
- Engagement strategies: engagement, nurture, and private virtual communities.
- Now that you have an idea of what your audience looks like, your objectives for communication using social media, and your strategy for getting there, you can start really evaluating the technology you'll need to employ. This isn't so much about which channels you’ll use to speak to your audience on (you’ve probably figured that out in figuring out your strategy). It’s more about the facilitation of the strategy. For example: What kind of resources do you have or need? Do you need to use an automation tool? Do you want to use something free or do you need something at the enterprise level? Will you need graphics help? What is your budget? How can you get the most from your budget? What tech tools can you use to help you in this area? How are you tracking your metrics? What technology will you need to get those numbers? Do you need to set up a dashboard to regularly evaluate your results? Slide Note: This slide illustrates the alignment with a new topic using color. Note that it uses a color-coded Section Header layout.
- Actionable ending I always want to leave the audience with an assignment – some action they need to take. In this case, I’ll ask which of the four elements of your social media plan do you feel you need to focus on the most to get your plan where it should be? Give them a few minutes to note their answer and to outline three actions they’ll take when they get back to the office. Slide Notes: If I use photos, I often change the contrast and brightness so that the words stand out. To adjust brightness and contrast for a picture that you set as a slide background, hold down CONTROL, click the slide and then click Format Background. Find brightness and contrast settings on the Adjust Picture tab of that dialog box.. To adjust brightness and contrast for a picture on a slide, select the picture and then click the Format Picture tab. Under Adjust, click Corrections to access brightness and contrast options.