Sempena Islamic Tourism Seminar 2012 Politeknik Tuanku Syed Sirajuddin 3-4 October 2012 Anjuran Diploma in Tourism Management

1. Islamic Tourism Seminar
“Understanding the Halal Need for Islamic Tourism”
Dimension of Islamic Tourism: Issues & Recommendation
By:
SDr. Noor Fiteri bin Abdullah
School of Tourism, Hospitality and Environmental Management,
Universiti Utara Malaysia

2. Presentation Outline

3. Travel / Tourism
Muis Secara Ringkas
Necessity or Trend ?
Profit making or charity ?
Force or voluntary ?
Mjls gama Islam Singaura

7. Introduction
Muis Secara Ringkas
• travel becoming a way of life for many people
• Muslim travelers a part of that
• special need – conform Islamic principles & shariah
compliant
• concepts can be all forms of tourism except those that
go against Islamic teaching
• obligation covers all parties involved – the whole
process of traveling
• beginning - during – end of the trip
Mjls gama Islam Singaura

8. Reason for travel
• many reasons – compare - pre and post
• status of Islamic Tourism
• ambiguities ?
• previous definition of Islamic Tourism

10. Essence of Definition
Muis Secara Ringkas
Mjls gama Islam Singaura

11. Muis Secara Ringkas Tourism
Dimension of Islamic
Mjls gama Islam Singaura

12. Destination
- Unique of community, culture
- Islamic heritage
- religious site
- Islamic architecture

13. Lodging
- lodging/ accommodation – essential needs
- shariah compliant
- value added attributes
- important thing comfortable yet affordable price

14. Islamic Hospitality
- According to Islamic teaching guests who visit should be
comfortable
- Islamic courtesy
- concept of Bedouin Hospitality
- host should consider spiritual, emotional, intellectual and
physical
Spiritual – worship during travel ( halal food, easy to pray )
Emotional – welcoming, courteous, trustworthy, friendly etc
Intellectual – knowledgeable, educational, informative
Physical – hygiene, cleanliness, safety, ambience

15. Halal and Thoyibba Food
- most important part concern by Muslim
- halal food from farm to the table
- misunderstanding and conflict among Muslim and Non
Muslim
- certification and approval
-

16. Activities
- various type of activities
- consider permissible as long as conform to syarak
- part of worships
- urge from Al Quran – Siyahah, Rihlah, Ziyarah,
Perfom Haj and Umrah
- muamalah – VFR, business transaction, medical,
sport, leisure

17. Issue: Ambiguities of terms used

18. Issue: Products offer
• Destination/ tourist attraction
• Lodging – Muslim friendly - shariah compliant
• Manpower expertise - certification
• Merchandising – souvenirs
• Values – hygiene / cleanliness
• Food – halal/ serve no pork / MOML
• Activity – conform with shara’
• Environment friendliness / friendliness to physically challenged
• Facilities – Recreation
• Information

19. Issue: Misunderstanding - inter religion
• Activity/customs/ local culture among Muslim and Non
Muslim

20. Recommendation
• Standardization – come out with solid term used widely
• Synergy – Islamic authority/ government agencies/ service
providers/ operators
• Changing the perception – promoting good health or unique
experience
• Education - informative
• Further research

21. Effort in Promoting Islamic Tourism
• Islamic package offers
• Islamic informative website
• Government and Agencies
• Mosques
• Non – Government Organizations

23. Aligning the facilities and services to cater to this growing consumer
segment
 Halal food services
Need to have  Salaath (Prayer) facilities
 Wudu friendly washrooms
Good to have  Ramadhan (fasting) services & facilities
Nice to have  Recreation facilities and services
(Family Friendliness)  No non-Halal activities
 Environment Friendliness
A community Need
 Friendliness to physically challenged

24. Cresentrating Hotels categorization
These Hotels are considered "helpful" to the Muslim Travellers. They will be able to
provide information regarding Salaath times, Qiblah direction and nearby Halal food
facilities.
Hotels which are rated 4 to 5 go beyond being "helpful" and accomodate certain specific
requirements of the Halal conscious travellers.They will generally have Qiblah direction
marked in the rooms and some level of Halal food facilities in the Hotel.
Hotels with a rating of 6 to 7 generally take into account most of the needs of a Halal
conscious traveller in their services and facilities. In general they will be serving only
Halal Food and Beverages apart from having other family friendly facilities.

30. BAZAR RAKYAT DAN WAKAF
MART
Bazar Wakaf Rakyat Masjid Al-
Bazar Wakaf Rakyat Masjid Amir
Raudhah, Tanjung Karang,
Fawwaz, Perlis
Selangor
Wakaf Mart Masjid Kariah Panchor Bazar Wakaf Rakyat Masjid Jamek
Jaya, Seremban Pekan Kajang, Selangor

31. HOTEL WAKAF MAIM, TANJUNG
KLING, MELAKA

32. HOTEL WAKAF TAIPING, PERAK

33. HOTEL WAKAF & BAITUL
HILAL, PORT DICKSON

34. PEMBINAAN HOTEL WAKAF KUALA
TERENGGANU, TERENGGANU