1. Images:
Purpose Colour: The key image in this
The purpose of the Orange is the most dominant colour in this poster poster is probably
poster is to make the and is throughout the whole film. The on-going Juno. Her positioning,
audience aware of the theme of orange and white stripes continues in standing side-on,
films release. It is to the image of Juno and Bleeker in their costume. shows the audience
draw in the potential These bright and eye-catching colours are quite that she is a pregnant
audience, making rare the average film poster, however, the bold teen. This
them aware of what and loud poster sets the theme for the film and by immediately becomes
the film is about doing this, the audience will know what to expect a focal point for the
(briefly) as well as from this film. film. Also in this image
who is in it and who is is Bleeker, he is in a
involved in the making sporting uniform,
of it. matching the on-going
colour theme in the
poster. This also
Layout: shows the audience
Along the top, there is that he is another key
a list of the actors character.
starring in the film – At the bottom of the
this could act as poster, there are
attraction to potential silhouettes of guys
viewers if they see the running – this, we are
name of an actor that led to believe, are
they like. going to have some
significance in the film
– put this together
Scale: with Bleeker’s
In this poster, the sporting uniform, and
picture of Juno and you can begin to make
Bleeker is almost the your own ideas about
length of the entire the characters in this
poster. This shows film.
that they are the
focus of the film.
Anything else that has Font:
been included in the The title has again got
poster is important to an artistic feel. It looks
the film and how it is like someone has
perceived but the size hand-written it in
and scale shows that bubble writing and
it is only secondary to has shaded it in for a
the two main 3d effect. This helps
keep the poster bright
and bold – fitting with
the mood of the film.
Tag line:
The tag line for this film is “A comedy about growing up…
and the bumps along the way” This has a literal meaning of Audience:
how hard it is growing up and the obstacles you may The film and the poster are aimed
experience along the way, but also it has a comedic at fans of romantic comedies.
meaning – the bump being her pregnancy bump. This again Although the film is about two
emphasises the comedy of the film and prepares the teenagers, the target audience is
audience for the clever, witty dialogue. much broader than this. It is aimed
at teenagers and onwards, of both
sexes.