1. 5. How did you5. How did you
attract/address yourattract/address your
audience?audience?

2.  For our film opening ‘Ex-terminate’ we applied
various techniques to attract are target
audience who are teenagers and young adults.
These techniques have been applied via the
selection of sound, costume, characters, and
location. Also, the storyline played a big part in
attracting and addressing the audience.
IntroIntro

3.  Our target audience are young people aged from
16 to 23 because they are mostly able to relate
to the characters. If we had chosen a younger
audience they may have struggled to
understand the gist of the storyline and towards
the end of our film opening Danny grabs Sarah
from behind aggressively, which can send
mixed messages for a younger audience as
they may apply what they have seen towards
another person.
StorylineStoryline

4.  The sound that we used for exterminate creates an
eerie mood in the film opening. This is because the
music starts off very quietly as Sarah begins to
realise that she is being followed. We wanted to
incorporate the soundtrack for the start of the film
opening because it keeps the audience in suspense
and we wanted a soundtrack that would prove to be
just as effective as the storyline would be for the
audience. Also we didn’t use any dialogue because
we found it to be more chilling.
SoundSound

5.  Our group had chosen outfits for Danny and
Sarah that represents how this generation of
teenagers dress. For instance, Danny is
dressed in a hooded jumper, beige chino
trousers and a pair of multi-coloured trainers,
which is typically how a lot of teenagers of
today are dressed.
CostumeCostume

6.  We decided to use locations that the audience
could relate to. For example South Norwood
Lake Park is a typical hangout area for our
target audience so this location is familiar to
them. Also the setting of a house creates a
sense of the unknown, especially as most
people view house as being secure and
homely.
LocationLocation

7.  The characters that we have used for the film
opening are within the age range of our target
audience, so this can encourage them to view our
product. Also, we have used extreme
characteristics for each character to conform to how
teenagers are seen in the media and how they
aren’t seen in the media. An example of this would
be that Danny’s character is rebellious, dangerous,
blunt and cocky. Danny Conforms to how young
people are portrayed in the media. Differently,
Sarah subverts from how a typical teenager is
portrayed in the media. Sarah’s character is
studious, ambitious, kind-hearted and innocent.
CharactersCharacters