Presentation of SanomaVentures by Herman Kienhuis at Mediaparade, April

1. SanomaVentures
Amsterdam, April, 2012
Herman Kienhuis (@kienhuis)

2. Why invest in start-ups?

3. access to unrestricted
innovation by
entrepreneurial talent

4. create multiple options for
future portfolio expansion
and revenue growth

5. low (spreaded) risk - high
potential value creation,
partly using media as
investment currency

6. right time:
growing entrepreneurial
and incubator activity and
financing demand

7. Sanoma
Ventures

8. What investments to make?

9. Dutch-based startups in post launch growth phase
Key criteria:
High quality, complementary team
Revenue and profit potential
Sustainable competitive advantage
International scalability/transferability
Strategic fit with Sanoma

10. Strategic scope:
Online consumer services
E-commerce
Mobile & Tablet
Online video & Connected TV
Advertising & Marketing services
E-learning & Personal development

11. SanomaVentures offers:
Working capital
Media exposure
Online expertise
Business network
Strategic & financial guidance
(deal size: €100k-500k)

12. How to invest in start-ups?

13. Dedicated NL team:
Investment director,
associate, finance, legal
&
business mentors per
venture

14. International initiative
with local approach,
starting with
Amsterdam and Helsinki
‘branch’ coordinated via
Chief Digital Officer

15. fast local process:
scouting
screening
orientation
assessment
negotiation
decisionmaking
contracts
duediligence
closing
monitoring
guiding
media sales

16. more info:
www.sanomaventures.com
@kienhuis
/hermankienhuis
/kienhuis