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Increasing Diversity Through Furthest
  Neighbor-Based Recommendation
   Alan Said, Benjamin Kille, Brijnesh J. Jain, Sahin Albayrak




                                                                 1
Agenda

   Problem
   Approach: k Furthest Neighbor
   Experimental settings
   Results
   Conclusions
   Discussion



27.02.2012       Information Retrieval & Machine   2
                             Learning
Problem: Missing diversity


               • Accurate recommendations
               • However, all items appear
                 similar




27.02.2012   Information Retrieval & Machine   3
                         Learning
Problem: Missing diversity

                                                              Intersection:   Intersection:
                                                                    Actors             Plot

    Harry Potter and the Chamber of Secrets                         49,0%           32,3%

    Harry Potter and the Prisoner of Azkaban                        52,9%           26,7%

    Harry Potter and the Goblet of Fire                             39,2%           29,2%

    Harry Potter and the Order of the Phoenix                       49,0%           16,8%

    Harry Potter and the Half-Blood Prince                          41,2%           15,5%

    Harry Potter and the Deathly Hallows: Part 1                    43,1%           16,8%

    Harry Potter and the Deathly Hallows: Part 2                    49,0%           22,4%

                                                                               Source: imdb.com

27.02.2012                      Information Retrieval & Machine                               4
                                            Learning
Desired features of Recommendations


   Reflect a user‘s preferences
   Correct ranking
   Novelty
   Serendipity          Idea: Combining orthogonal
                         recommendation
   Diversity




27.02.2012             CC IRML                Folie 5
k Furthest Neighbor




                                               dislike
                                                 like

27.02.2012   Information Retrieval & Machine             6
                         Learning
k Furthest Neighbor






27.02.2012      CC IRML   Folie 7
Experimental settings
Data set: randomly sampled 1 million ratings out of
MovieLens (1M100k)
     excluded: 100 most popular movies (rating frequency)
     excluded: users with < 40 ratings
     44,214 users; 9,432 movies

Approaches:                             Evaluation:
    –   kNN Pearson                         precision @N
    –   kNN cosine                          recall @N
    –   kFN Pearson                         overlap
    –   kFN cosine                      N ϵ {5; 10; 25; 50; 100; 200}

 27.02.2012            Information Retrieval & Machine              8
                                   Learning
Results I
 Precision @ N
N                    5          10             25               50        100       200
Pearson Similarity   0,0007      0,0110         0,0170           0,0280    0,0410    0,0900
Cosine Similarity    0,0050      0,0070         0,0160           0,0270    0,0570    0,0000




 27.02.2012                   Information Retrieval & Machine                           9
                                          Learning
Results II
 Recall @ N

N                    5          10             25               50        100       200
Pearson Similarity   0,0080      0,0130         0,0210           0,2300    0,0140    0,0100
Cosine Similarity    0,0020      0,0060         0,0070           0,0060    0,0050    0,0040




 27.02.2012                   Information Retrieval & Machine                          10
                                          Learning
Results III
 Overlap




 27.02.2012    Information Retrieval & Machine   11
                           Learning
Conclusion

 „The enemy of my enemy is my friend“ seems to hold in
    the context of recommender systems

 kFN achieved worse precision

 kFN provided higher recall with N > 50

 kFN did provide orthogonal recommendations




27.02.2012           Information Retrieval & Machine      12
                                 Learning
Thanks for your attention!!!

 http://recsyswiki.com




27.02.2012          CC IRML    Folie 13
Contact




             Benjamin Kille
             Researcher of Competence Center    +49 (0) 30 / 314 – 74 128
             Information Retrieval              +49 (0) 30 / 314 – 74 003
             & Machine Learning                benjamin.kille@dai-labor.de




27.02.2012                            CC IRML                                Folie 14
Discussion

 How to optimize the approach?

 Are there other ways to introcude more diverse
    recommendations?

 How to evaluate diversity in the context of recommender
    system?




27.02.2012                CC IRML                    Folie 15

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Increasing Diversity Through Furthest Neighbor-Based Recommendation

  • 1. Increasing Diversity Through Furthest Neighbor-Based Recommendation Alan Said, Benjamin Kille, Brijnesh J. Jain, Sahin Albayrak 1
  • 2. Agenda  Problem  Approach: k Furthest Neighbor  Experimental settings  Results  Conclusions  Discussion 27.02.2012 Information Retrieval & Machine 2 Learning
  • 3. Problem: Missing diversity • Accurate recommendations • However, all items appear similar 27.02.2012 Information Retrieval & Machine 3 Learning
  • 4. Problem: Missing diversity Intersection: Intersection: Actors Plot Harry Potter and the Chamber of Secrets 49,0% 32,3% Harry Potter and the Prisoner of Azkaban 52,9% 26,7% Harry Potter and the Goblet of Fire 39,2% 29,2% Harry Potter and the Order of the Phoenix 49,0% 16,8% Harry Potter and the Half-Blood Prince 41,2% 15,5% Harry Potter and the Deathly Hallows: Part 1 43,1% 16,8% Harry Potter and the Deathly Hallows: Part 2 49,0% 22,4% Source: imdb.com 27.02.2012 Information Retrieval & Machine 4 Learning
  • 5. Desired features of Recommendations  Reflect a user‘s preferences  Correct ranking  Novelty  Serendipity Idea: Combining orthogonal recommendation  Diversity 27.02.2012 CC IRML Folie 5
  • 6. k Furthest Neighbor dislike like 27.02.2012 Information Retrieval & Machine 6 Learning
  • 8. Experimental settings Data set: randomly sampled 1 million ratings out of MovieLens (1M100k)  excluded: 100 most popular movies (rating frequency)  excluded: users with < 40 ratings  44,214 users; 9,432 movies Approaches: Evaluation: – kNN Pearson  precision @N – kNN cosine  recall @N – kFN Pearson  overlap – kFN cosine N ϵ {5; 10; 25; 50; 100; 200} 27.02.2012 Information Retrieval & Machine 8 Learning
  • 9. Results I  Precision @ N N 5 10 25 50 100 200 Pearson Similarity 0,0007 0,0110 0,0170 0,0280 0,0410 0,0900 Cosine Similarity 0,0050 0,0070 0,0160 0,0270 0,0570 0,0000 27.02.2012 Information Retrieval & Machine 9 Learning
  • 10. Results II  Recall @ N N 5 10 25 50 100 200 Pearson Similarity 0,0080 0,0130 0,0210 0,2300 0,0140 0,0100 Cosine Similarity 0,0020 0,0060 0,0070 0,0060 0,0050 0,0040 27.02.2012 Information Retrieval & Machine 10 Learning
  • 11. Results III  Overlap 27.02.2012 Information Retrieval & Machine 11 Learning
  • 12. Conclusion  „The enemy of my enemy is my friend“ seems to hold in the context of recommender systems  kFN achieved worse precision  kFN provided higher recall with N > 50  kFN did provide orthogonal recommendations 27.02.2012 Information Retrieval & Machine 12 Learning
  • 13. Thanks for your attention!!!  http://recsyswiki.com 27.02.2012 CC IRML Folie 13
  • 14. Contact Benjamin Kille Researcher of Competence Center +49 (0) 30 / 314 – 74 128 Information Retrieval +49 (0) 30 / 314 – 74 003 & Machine Learning benjamin.kille@dai-labor.de 27.02.2012 CC IRML Folie 14
  • 15. Discussion  How to optimize the approach?  Are there other ways to introcude more diverse recommendations?  How to evaluate diversity in the context of recommender system? 27.02.2012 CC IRML Folie 15