1. Assignment 2 MM
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Overview about PEPSI
Pepsi (stylized in lowercase as pepsi, formerly stylized in uppercase as PEPSI) is a carbonated
soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 and
introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in
1961Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in
1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later
labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
Bradham sought to create a fountain drink that was appealing and would aid in digestion and
boost energy.
In 1903, Brad ham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse.
That year, Brand ham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce
bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield
was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing,
invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was
then used over the next two decades. In 1926, Pepsi received its first logo redesign since the
original design of 1905On three separate occasions between 1922 and 1933, The Coca-Cola
Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on
each occasion. The original trademark application for Pepsi-Cola was filed on September 23,
1902 with registration approved on June 16, 1903. In the application's statement, Caleb Brand
ham describes the trademark as an "arbitrary hyphenated word "PEPSI-COLA"",

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MARKETING MIX OF PEPSI
PODUCT STRATEGY
Pepsi has been bringing fun and refreshment to consumers for over 100 years. Learn more
about our flagship brand and the broad spectrum of beverages it offers worldwide.
PepsiCo, Incorporated is a Fortune 500, American multinational corporation headquartered
in Purchase , New York with interests in manufacturing and marketing a wide variety of
carbonated and non- carbonated beverages Pepsi is known as worlds numbers one cold drink
and spread all over the worlds. Pepsi consumptions increase day by day due to increase of Pepsi
lover.
Design: Its design is different from others cold drinks.
:
Brand Name
Our products can be found in nearly 200 countries around the globe. PepsiCo Is a global
food and beverage leader with a diverse product portfolio that includes 22 brands that each
generates more than $1 billion each in annual retail sales. Take a closer look at the brands and
products that make up the PepsiCo portfolio. Pepsi is available in many flavors according to the
customers need and wants.

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EXAMPLES OF ITS OF ITS PRODUCTS
PRICE STRATEGY:
Price indudes the pricing strategy of the company for its products. How much customer should
pay for a product? Pricing strategy not only related to the profit margins but also helps in
finding target customers. Pricing decision also influence the choice of marketing channels
Price decisions include:
• Priong Strategy (Penetration, Skim, etc)
• List Price payment period
• Discounts
• Financing
• Credit terms
The soft drink industry today is confronted with a bewildering array of price increases. Our
expenditures for labor, ingredients, transportation and more all continue to rise. The cost of
aluminum alone has increased dramatically since last year. Across our entire system however,
we have been cutting overhead and re-engineering our manufacturing process in order to keep
our prices competitive. It is our policy to limit any price increases to the retail trade to the
lowest possible extent Providing Price & a Pepsi is also affordable for a normal person that can
be afford ed. Pepsi is given to it lover at nominal rates Pepsi is available in various prices. Price
of all soft drinks were probably same but Pepsi lovers wants Pepsi instead of coke dew and 7up
and other drinks.

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Discount
Providing quality products at the lowest possible price has always been one of the main
concerns of Pepsi. For example, in PAKISTAN two-liter bottle of Pepsi cost 9Ors and allow
discount to its retailers and whole sallers and also allow discount in RAMZAN
PLACE STRATEGY
it not only includes the place where the product Is placed, all those activities performed by the
company to ensure the availability of the product the targeted customers. Availability of the
product at the right place, at the right time and in the right quantity is crucial in placement
decisions.
Placement decisions indude:
• Placement
• Distribution channels
• Logistics
• Inventory
• Order processing
• Market coverage
selection of channel members
INTODUCT1ON .
Pepsi was first introduced as “Brad’s Drink. n New Bern. North Caroling, United States, in 1893
by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled
Pepsi Cola, named after the digestive enzyme Pepsin and kola nuts used in the recipe. Pepsi was
firstly introduce with the name of Pepsi cola and than converted into Pepsi name. some
pictures & Pepsi when it was introduce in new Bern north Carolina and united state are. it not
only includes the place where the product Is placed, all those activities performed by the
company to ensure the availability of the product tot he targeted customers. Availability of the

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product at the right place, at the right time and in the right quantity is crucial in placement
decisions.
Placement decisions indude:
• Placement
• Distribution channels
• Logistics
• Inventory
• Order processing
• Market coverage
selection of channel members
CHANNEL OF DISTRIBUTION

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PROMOTION strategy
Promotion indudes all communication and selling activities to persuade future prospects to buy
the product.
Promotion decisions include:
• Advertising
• Media Types
• Message
• Budgets
• Sales promotion
• Personal selling
• Public relations
• Direct marketing
METHOD OF PROMOTION
Pepsi uses various methods to Promote i products, mostly it is through advertisements and via
crickets and films hero also cast for Pepsi advertisement and publicity Another way to publicity
is to offer a new scheme into market that buy Pepsi 300ml and chance to win ticket to watch
world cup live with blab blab blab.
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ANALYSES
Pepsi is famous and favorite soft drink of every even but it is being more popular in youngster.
But there is a though time competitors in a market with Pepsi is coca cola which is also most
popular in all over the world. There is a big competition between Pepsi and coke. According to
the market survey Pepsi is defeat it coke just by 2% it means that 52% lover of Pepsi is spread
all over the world but there is also a big fan of coke all over the world it means that Pepsi have
to introduce some thing new in a market. I think Pepsi has to introduce again juice in a market
with various flavors. Pepsi introduce Tropicana into market wt*h is a popular in a market which
is in only mango flavor. But we all know that all people have not same taste that kept in our
mind being as a manufacturer Pepsi has to introduce again juice in a market with the old name
TROPICAN but in different flavors like orange, strawberry, grapes and banana flavors which
will be popular.

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