MBA in Marketing with over 5 years' experience in marketing communications and PR specializing in B2B and B2C segments within the UAE. Skilled in enhancing brand image across digital and social media platforms and developing communication plans.

1. Sharjah, UAE
Email: khuranac@gmail.com
Mobile: 971-556853144
CHANDNI KHURANA
SUMMARY
MBA in Marketing with over 5 years’ experience in Marketing Communication and PR specializing in B2B
and B2C segments within UAE with efficient skills to enhance brand image across different media
including digital and social media platforms
PROFESSIONAL SKILLS
• Ability to develop and execute internal and external communication plan
• Plan cost-effective print media campaign by developing rapport with various media agencies
• Excellent Social Media skills to create online brand awareness
• Efficient in managing CSR activities across different platforms
• Produce Sustainability reports as per GRI Guidelines
• Excellent project management skills
• Possess excellent written, interpersonal and organizational skills
Role & Professional Experience:
Sr. Marketing & Communications Executive at AW Rostamani Group– Dubai, UAE from December
2014 till date where my role includes to enhance brand image ensuring communication and branding
objectives are integrated across different media platforms and marketing channels. My job profile and
responsibilities includes the following:
External Communication
• Develop PR annual plan for corporate as well as subsidiaries by executing it effectively to increase
brand awareness across print and online media
• Handle External communication thru PR agency for press releases and editorial features through
print, radio and online media channels
• Maintain and enhance the photographic library and press kits for the company
• Building and maintaining a relationship with key media contacts both locally and internationally. This
includes the coordination of all local press visits, and all press events
• Execute marketing communication plans, review and action with budgets for all individual business
units on a regular basis
Internal Communication
• Handle regular internal communication based on management direction and guidelines
• Handle regular updates on Group Intranet Portal on day to day activities and announcements
• Develop monthly digital newsletter with internal communication updates
• Develop half yearly print newsletter with monthly internal communication updates
• Leading and engaging key employees from different departments / subsidiaries to ensure smooth
flow of internal communication
Corporate Branding
• Responsible for handling Corporate Branding activities for the group ensuring that the branding
guidelines are followed using the names, logos and imagery ascribed to the AW Rostamani products
and services and apply to all advertising and promotional materials
• Oversee corporate branding sponsorships to ensure maximum brand exposure for AW Rostamani as
well as subsidiary brands

2. • Work closely with creative design team to produce marketing material such as corporate profiles,
brochures etc.
• Play a key role during local exhibitions and events by providing the corporate branding
communication material in the form posters, flyers, brochures etc.
• Co-ordinate and promote all community relations effort such as community charity programs and
other charity events. Assist business units in organizing CSR activities.
Digital Marketing
• Maintaining and updating media and company news, events and milestones on Group Intranet Portal
and Corporate Website
• Responsible for hands on interaction on social media platforms using SM tools, find out what works,
tweak and improve communications, tactics, campaigns while responding to changes within social
networks – functionality
• Coordinate between 3rd parties such as creative & media partners, moderators within other parts of
the group to ensure aligned marketing and online marketing strategy is being delivered
• Produce a cohesive social media content that includes communications goals and brings together
different marketing activity, informed by the strategy, research or insights
• Monitor and present relevant data, trends, successes, exceptions through reporting on a regular
basis, proactively setting new goals for the communities
Event Management & Coordination
• Organize and manage all event’s details such as decor, catering, entertainment, transportation,
location, invitee list, special guests, equipment, and promotional material etc.
• Calculate budgets and ensure they are adhered to
• Coordinate and monitor event timelines and ensure deadlines are met
• Work closely with the design team / agency for development of event materials such as invite,
promotional material, catalog etc.
• Proactively handle any arising issues and troubleshoot any emerging problems on the event day
• Keep inventory of backdrops, projectors, computers, and other display materials
• Conduct pre- and post – event evaluations and report on outcomes
Major Projects handled so far:
• Played a key role in developing Intranet portal of the company in terms of content writing, layout and
design, and coordination between management and the vendor. Currently I handle daily updates on
the portal.
• Played a key role in developing first ever Branding Guidelines for AW Rostamani
• Played a key role in developing New Corporate Website (Ongoing)
• Introduced monthly digital newsletter
• Launched Social Media platforms for the Corporate account as well as business units
PR & Communication Executive at RAK Ceramics - UAE from June 2010 – November 2014:
External Communication
• Develop PR annual plan by executing it effectively to increase brand awareness across print media
• Handle External communication thru PR agency for press releases and editorial features through
print, TV, radio and online media channels
• Responsible for generating external communication materials like media alerts, fact sheets and news
worthy development from different departments, group companies and subsidiaries worldwide
• Build and maintain close rapport with various media representatives
Internal Communication
• Handle regular internal communication based on management direction and guidelines
• Develop half yearly newsletter with monthly internal communication updates
• Leading and engaging key employees from different departments to ensure smooth flow of internal
communication and project-based activities

3. Digital Marketing
• Maintaining and updating media and company news, events and milestones on corporate website
• Handle Social Media Marketing thru networking websites such as Facebook, Twitter, Youtube and
Linkedin by engaging with followers from different groups
• Promotion of products range through touch screen devices across RAK Ceramics retail outlets
targeting B2C segment
• Work closely with graphic design team to produce multimedia content for online promotional activities
• Accountable for centralized database management to devise direct marketing campaign using online
and smart phone platforms
Corporate Branding and Budgeting
• Execute corporate marketing plans with strategic ATL/BTL activities based on department objectives
• Negotiate and finalize annual advertising contracts with various print media journals
• Work with creative design team to produce print advertisement material to position the brand at a
premium level
• Oversee corporate branding sponsorships to ensure maximum brand exposure
• Accountable for PR and Corporate Communication budget and ensure branding and communication
plans are in line with MARCOM budget by utilizing the most effective and optimum media
• Play a key role during international/local exhibitions and events by providing the corporate branding
communication material in the form posters, flyers and other POS items
• Handle awards participation process on a global platform and ensure the company wins key awards
• Assist GM-MARCOM in planning and executing MARCOM strategies through PowerPoint
presentations, light copywriting, competitive analysis and product promotional activities
CSR and Sustainability Reporting
• Prepare annual CSR plan on activities focusing on employees, environment and society
• Responsible for producing annual GRI-based Sustainability and CSR Report of the company by
working closely with various stakeholders in the company to meet the latest GRI guidelines
• Work closely with various environmental groups, humanitarian and charitable organizations
• Ensure sponsorship of CSR events in tie-up with like-minded organizations in line with company CSR
policies and objectives
• Tie-up various educational institutions to support initiatives to promote local talent amongst students
• Educate customers through social media platforms about eco-friendly range of products
• Position RAK Ceramics management members as opinion/guest speakers for various CSR and
Sustainability related events
Achievements at RAK Ceramics
• Assisted the company in winning major awards like CMO Asia Awards, Asian Leadership Award,
Global Brand Award and CSR Award
• Completely produced the company’s 1st
GRI-based CSR & Sustainability Report in 2013 and have led
in producing amongst the 1st
G4 based Sustainability Report for a ceramics company in MENA region
• Launched the complete Social Media platforms for the company
• Effective PR and corporate communication campaign increased the company's brand visibility by
100% across media
• Played a key role in successful global marketing campaigns of “1 Billion Square Meters of Tiles and
50 Million Pieces of Bathware Sold Worldwide”
Educational Qualifications
• Masters in Business Administration in Marketing & HR from BIT, Ras Al Khaimah-UAE (2008-2010)
• Bsc. Animation & Multimedia from BIT, Jaipur-India (2005-2008)
Personal Details
Date of Birth: 26 July 1987
Gender: Female
Marital Status: Single

4. Nationality: Indian
Languages Known: English, Hindi
Driving License: UAE & Indian Driving License