behavioral and human relation theory

1. 3rd Theory of
media
management

2. Behavioral management
theory
 The first theory of Behavioral and human relation
theory is the “Behavioral management theory.
 This theory consist of theories given by three different
types of psychologists.
1. Hugo Munsterberg
2. Douglas McGregor
3. Abraham Maslow

3. 1. Hugo Munsterberg
 Hugo Munsterberg was a German-American and world’s
first industrial psychologist. Munsterberg suggests that
psychology could be used in many different industrial
applications, including management, vocational
decisions, advertising, job performance, and employee
motivation. He approached that in an organization the
facilities given to the labor and the managers should be
equal. He emphasized on understanding the mentality
of labor to increase your company’s productivity.

4. 2. Douglas McGregor
 McGregor was a social psychologist. McGregor’s main
theory is comprised of Theory X and Theory Y.
 Both the theories are defined here:

5. Theory of “X”
Here are the postulates of this theory:
1. Human inheritably dislike doing work and it will avoid
doing it whenever its possible.
2. Man must be quested, controlled and directed in
order to achieve the goal of organization.
3. Man prefer to be directed and they lack ambition.
4. People seek security from the workplace.

6. Theory of “Y”
 Here are the postulates of this theory:
1. Work is natural for human being as they play and rest.
2. Men will exercise self-direction if they are committed to the common
objective.
3. Commitment to the objective is the function of rewards associated
with achievements.
4. People learn to accept and seek responsibilities.
5. Creativity and imagination are widely distributed among the
population. People are capable of using these abilities to solve
organizational problems.
6. People have potentials that are partially utilized.

7. 3. Abraham Harold Maslow
 Abraham Harold Maslow was an American clinical psychologist. He was
best known for creating ”Theory of hierarchy of needs”. Maslow's
hierarchy of needs is often portrayed in the shape of a pyramid with the
largest, most fundamental needs at the bottom and the need for self-
actualization and self-transcendence at the top.

8. Theory of hierarchy of needs
 The levels are as follows.
1. Self-actualization – includes morality, creativity,
problem solving, etc.
2. Esteem – includes confidence, self-esteem,
achievement, respect, etc.
3. Belongingness – includes love, friendship, intimacy,
family, etc.
4. Safety – includes security of environment,
employment, resources, health, property, etc.
5. Physiological – includes air, food, water, sex, sleep,
other factors towards homeostasis, etc.