Build Sustainable & Repeatable Social
Networks in a Downed Economy

• At the end of this program, you will:
– Know What A Social Network Is And Its Purpose
– List 3 characteristics of social capital
– Identify how 5 level of “needs” impact social
networking activities
– Discuss how to use social networks online and face to
face to research career opportunities

Karen H. Greenwald. M.Ed. 2009 All Rights Reserved 2


• A social structure
• Made of individuals or
organizations
CLEAN ENERGY
• Tied together by mutual YOU HEALTHCARE
ARE
– Interests
HERE!
– Values
EDUCATION
– Visions
– Ideas
– Financial exchange EMPLOYMENT
– Friendship
– Kinship
Source: http://en.wikipedia.org/wiki/Social_network
– (Dis) Likes


Social networks consist of building RELATIONSHIPS
• Sustainable & repeatable interactions
• Meaningful for both individuals
• Social Networks are complex
• Each have their own characteristics
• Each network operate on a variety of levels
• PLAY CRITICAL ROLE HOW PROBLEMS ARE SOLVED
• Social Network Building is a SKILL



A Social Network is a MAP
• Shows all mutual & relevant ties between
Yourself & Others
• Encompass interacting, socializing,
problem-solving around:
– Career building activities
– Formal learning (academic)
– Informal learning (workshops)
– Research new careers / opportunities
– Reeducation
– Mentoring, etc.


The POWER of SOCIAL NETWORKS
• Involve love, belonging, self-esteem, self-actualization
• N = Nurture
• E = Equilibrium (balance), Equity (social capital),
Engage, Educate
• T = Tie-In and Transplant Abilities
• W = Work with
• O = Others
• R = Relationship, Respect & Reciprocity
• C = Cohesion, Connection, Cultivate, Collaborate, Civility
• K = Knowledge
• S = Skills & Solutions


• SOCIAL NETWORKS BUILD ON HUMAN NEEDS

Builds Upon A
Hierarchy of
Needs

Source: http://en.wikipedia.org/wiki/Maslow_hierarchy_of_needs


• 2 TYPES OF NETWORKS:
• OPEN NETWORKS OFFER GREATER
OPPORTUNITIES THAT:
• Introduce new ideas and opportunities to network
members.
• Provide individuals with connections to other social worlds
offer a wider range of information.
• Engage individuals as brokers within their social networks
by bridging two networks that are not directly linked.
• Introduce individuals to change agents and opinion
leaders who often play major roles in spurring the
adoption of innovations, and other social networks that
lead you to your hierarchy of needs.


• CLOSED NETWORK - What is a closed network and
redundant ties?
• THEY ARE SMALLER, TIGHTER BOUNDED NETWORKS
• The type a social network helps determine a network's
usefulness to its individuals. Smaller, tighter networks can
be less useful to their members than networks with lots of
loose connections to individuals outside the main network.
• In other words, a group of friends who only do things with
each other already share the same knowledge and
opportunities than closed networks with redundant ties




SOCIAL CAPITAL = The Value YOU bring to the party
Social capital is a system of
– Inputs:
• What you bring to the party
– Contributions to an individual or group social structure
AROUND A PERSON, PLACE OR THING
• That which you value as an individual and group member
• How you value yourself as a person & how others perceive you
• The value you bring to a person place or thing.
– Environmental Factors
• The totality of surrounding conditions
• The area in which something exists or lives
• connections and engagement with others about a purposed action,
meaningful, mutual cause of action, problem solving activity
– Output:
• Results, Yield, Impact, on a Particular person, place, event, or thing.


• VENTURE CAPITAL Satisfy Our:
• LEVEL 1: Physiological Needs
• Security of
• LEVEL 2: Safety Needs
• Food Body
• Water • Employment
• Air • Resources
• Shelter • Of family
• Water • Health
Karen H. Greenwald. M.Ed. • Safety • Prosperity
2009 All Rights Reserved 11


• SOCIAL NETWORKS BUILD ON HUMAN NEEDS

What level of need
is social
networking?



• Dwindling Resources (Jobs)
– Increase Competition (Jobs)
– Employers Add More Job Skills & “Must Have”
Requirements
– Employees Hold Fast
– Job Seekers feel left out in the cold to fend for themselves.



Durable Triangle and Roles People Act Out in Daily Life

Persevere EMPLOY LIMITS Reach Out
to Keep / Observe
Rules of Civility,
Politeness,
Dignity

Vulnerable
EXPLAINATION: People and groups that operate with flexible
thoughts/feelings (creativity), have open agendas, build trust, engage
others with dignity, patience, integrity, respect, deference, reciprocity will
come away with a positive social network experience.
Source: http://www.ta-tutor.com/!durtri/xduallp.htm

• SOCIAL NETWORKING ETIQUETTE

EXPLAINATION
Refer to
http://kgreenwald.blogspot.co
m/2009/03/social-networking-
etiquette-recently.html



INQUIRE ABOUT NEW CAREER



ASK A QUESTION ABOUT JOB RELATED SITUATIONS



SEEKING COMPANY INFORMATION FOR INTERVIEW


ASK HOW TO GET RECONNECTED TO INDUSTRY OR WITH
PEOPLE YOU USED TO WORK WITH



PRACTICE MAKES PERFECT
PRACTICE MAKES PERFECT
Own your Personal POWER,
employ empathy, clarity, and
value for YOUR strengths,
weaknesses, opportunities and
strengths as you engage with
others.

Value the other person’s point of
view as well.



BUILD BRIDGES

BUILD BRIDGES THROUGH ACCEPTANCE OF SELF & OTHERS
• Help others feel comfortable around you (i.e., vulnerable) & new social situation.
• People tend to change and obtain perspectives and look for new options, choices,
and solutions. When you move about freely, you can easily generate many new
ideas and a supportive atmosphere. When you maintain this balance of movement
you maximize equality of mutual value, and cooperation.


ADAPT YOUR COMMUNICATION
SYLE TO OTHERS
• Build alliances by adapting to other’s
communication styles. Everyone has a
favorite well-developed style of
communication learned and fine-tuned
in adulthood. Adapting to the other
person’s style help you:
• Build a baseline of interaction upon
which you can build interpersonal and
professional engagements, with
confidence
• Experience future success when
meeting this person again
• self.


HOW YOU CAN ADAPT YOUR
COMMUNICATION
SYLE TO OTHERS
Practice adapting yourself
to the other person’s tone,
cadence, thought
processes as skill and it
will evoke your personal
empathy, as well
as development judgment
and communication timing.



HOW YOU CAN ADAPT YOUR
COMMUNICATION
SYLE TO OTHERS

Engage in active listening – rephrase what you heard so the other person
knows that you are truly listening. This builds trust and a positive social
network experience.



INDIVIDUALS AS SUCCESSFUL COMMUNICATORS

OPERATE FROM A
PSYCHOLOGICALLY AND
EMOTIONALLY COOPERATIVE
FUNCTIONAL POWER POSITION
WITH LIMITS

FUNCTIONAL POWER is “I-YOU-WE” oriented.
People are team players, work for mutual benefit over
long run; Have & share their perspective and a well
developed sense of “give-and-take” about working with
others.


EFFECTIVE FUNCTIONAL DURABLE & REPEATABLE RULES FOR
SOCIAL NETWORKING AND PROBLEM SOLVING

1. BE PATIENT & WAIT YOUR TURN

2. ENGAGE OTHERS & SHARE MUTUAL INTERESTS AROUND A PERSON
PLACE OR THING

3. LISTEN CAREFULLY TO WHAT IS AND IS NOT SAID

4. ASK PEOPLE ENOUGH QUESTIONS TO CLARIFY WHAT
YOU HEARD IS ACCURATE

5. DO NOT TAKE WHAT IS SAID PERSONALLY

6. NETWORK BUILDING TAKE TIME (some times quickly or slowly)

7. WORK WITH OTHERS
Karen H. Greenwald. M.Ed. IN SEVERAL SHORT SESSIONS (PERSEVERE)
2009 All Rights Reserved 26


• Follow the Money
– What is HOT in the economy?
• Eldercare
• Renewable Energy
• Stimulus Monies
• Volunteer in areas of interest
• Garbage in oceans
• Global warming
• Pandemic study
– Social networks can help you do this.
– Social networks require social capital
– Social capital does not equate venture capital.



Where to go from here . . .
• Go to LinkedIn.com
• Setup a profile
• Go through the tutorial
http://learn.linkedin.com/what-is-linkedin/
• Review the Videos
• Get started networking



THANK YOU FOR ATTENDING TODAY’S SESSION
• Building Sustainable & Repeatable
Social Networks In A Downed Economy

• Presenter: KAREN GREENWALD, M.Ed.
• Email: KAREN.GREENWALD@YAHOO.COM
• LinkedIn Profile:
http://www.linkedin.com/in/khgreenwald
• Blog http://kgreenwald.blogspot.com
Karen H Greenwald M.Ed. 2009 All Rights Reserved 29

Social Network

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