StrongMail Influencer: Integrating Email Marketing and Social Media

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StrongMail® Influencer™ enables email marketers to extend the reach of their existing campaigns into Facebook, Twitter, MySpace, blogs and other social channels and track the results. By enabling marketers to easily identify their biggest social brand advocates, StrongMail Influencer provides marketers with a powerful segment for future re-marketing efforts and customer loyalty programs. This presentation contains a detailed case study of how Mint.com leveraged email marketing and social media to achieve the lowest Cost Per Acquisition (CPA) of any other marketing channel.

Business Technologie

StrongMailInfluencer is a social marketing campaign execution system for email marketers.

Proprietary and Confidential | 2 Extend your existing forward to a friend and referral programs into social media.

Proprietary and Confidential | 3 Drive social capital with a rich media experience that can be created, tested and reported with a quick-to-market tool. Expand Your Influence.

Socialize Email Marketing to Boost Reach & Conversions StrongMail® Influencer ,[object Object]

Lift conversions over traditional email marketing campaigns by 23%*

Turnkey system can be easily integrated into existing campaigns.- Strategic Services to maximize performance of your campaigns. *Results of Sephora.com campaign.

StrongMail Can Help Develop Strategy and Creative

Centralized Tracking of Social Performance ,[object Object]

Monitor campaign performance in an easy to use dashboard.- Reporting integrated into StrongMail Message Studio UI.

Identify and Remarket to Key Social Influencers emailaddress1@gmail.com emailaddress1@hotmail.com emailaddress1@aol.com emailaddress2@gmail.com emailaddress1@yahoo.com emailaddress2@hotmail.com emailaddress3@aol.com emailaddress3@gmail.com emailaddress3@hotmail.com emailaddress4@gmail.com emailaddress4@yahoo.com

Mint.com Case Study Launched an Influencer program designed to drive new user registrations. Ran an A/B Test using three different offers: A free iPod Early Access to a Beta Nothing (Control Group) The Winner deployed to the remainder of the list.

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1. StrongMailInfluencer is a social marketing campaign execution system for email marketers.

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3. Proprietary and Confidential | 3 Drive social capital with a rich media experience that can be created, tested and reported with a quick-to-market tool. Expand Your Influence.

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