Product Relaunch (1).pptx
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English Biscuit Manufacturers is relaunching their Cheers biscuits brand with changes to the name, taste, ingredients, and distribution. The previous Cheers Snacks/biscuits product failed due to a difficult to pronounce name, an unclear product category, and ineffective distribution. For the relaunch, the company will modify the recipe to change from a chilly to a salty-sweet taste, add new flavors, simplify the name to "Cheers Biscuit", develop new packaging and slogans, and improve distribution channels to target kids, youngsters, and older customers. The objectives are to retain 20-25% market share, expand the product line, and boost profits.
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![INTRODUCTION OF THE COMPANY:
English Biscuit Manufacturers (Private) Limited
[EBM]
leading manufacturer of biscuits and cookies
since 1967.
Market leader for the last 50 years with its
trademark Pied Piper](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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This document compares McDonald's and KFC by providing information about each company such as their parent companies, logos, headquarters, CEOs, sectors, taglines, and USPs. It then discusses details of each company's entry into India and current operations in the country. Segmentation, targeting, positioning and SWOT analyses are presented for both brands. Competitors and visions/missions are outlined. Recent news articles are summarized and income sources and franchisee percentages are shown in tables for McDonald's, Yum! Brands, Burger King, and Wendy's. Finally, the results of a survey comparing perceptions of McDonald's and KFC are analyzed across 11 questions.
POTATO-VENTURE-PPT..pptx
Potato Venture is presenting a business plan to sell potato balls and other veggie snacks. Their product is rich in vitamins and minerals. It will be sold for 500 pesos with promotions like buy two get one free. The company aims to provide healthy and delicious food while earning a profit. It was started by students as an entrepreneurship project and is now operating at a school in Pampanga, selling items like potato balls, meat and mash. The presentation provides details on the company's mission, operations, menu and management team.
KFC Matrixes Analysis
KFC has evolved since 1939 when Colonel Sanders developed the original recipe. It grew into a national chain between 1952 and 1997, changing ownership several times. KFC introduced a zero trans fat recipe in 2007. In Pakistan, KFC aims to satisfy customers and put a smile on their faces. Its goals include excellence and growth. KFC offers various chicken products and has strengths in brand, global experience, and recipes, but weaknesses in price, image, and quality issues in some outlets. It sees opportunities in new markets and trends but faces threats from competition and health concerns. Recommendations include new healthier recipes, cheaper items, and improving services and healthy image.
Kfc presentation
KFC is the world's largest chicken restaurant chain with over 10,000 locations worldwide. Founded in 1930 in Kentucky, KFC now has over 19,000 locations globally serving classic fried chicken and sides. In Pakistan, KFC first opened in 1997 and now has over 60 locations offering halal chicken and local favorites while maintaining the same quality standards and recipes globally. The company focuses on strategic planning, organizing its structure, leading employees, and controlling operations to achieve its mission of satisfying customers with its fried chicken.
Marketing plan
This document outlines a marketing plan for a new fast food restaurant called Papa John's. The key points are:
1. The restaurant aims to be the market leader in the fast food industry by providing high quality, nutritious foods prepared according to Islamic principles.
2. The plan includes objectives to capture the whole Peshawar city market, expand products and business throughout Pakistan, and increase profits.
3. The marketing strategy involves segmenting the city into zones, opening 4 branches initially, and targeting families, kids and young people.
4. Competition and the restaurant's strengths (e.g. management, technology) and weaknesses (e.g. new business) are analyzed.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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- 1. Product Relaunch Marketing Management INSTRUCTOR: SIR HAMMAD UR REHMAN GROUP MEMBERS Khawar A. Siddiqui (6947) Muhammad Asim UK (6922) Muhammad Anus (6955)
- 2. INTRODUCTION OF THE COMPANY: English Biscuit Manufacturers (Private) Limited [EBM] leading manufacturer of biscuits and cookies since 1967. Market leader for the last 50 years with its trademark Pied Piper
- 3. MISSION STATEMENT: To provide wholesome, nutritious, hygienic food-between-meals across Pakistan and beyond. VISION STATEMENT: To be the leading food company, delighting and nourishing our consumers with superior products and services.
- 4. WHY CHEERS BISCUITS/SNACKS FAILED? Name: “Peak Freans Cheers - Crackers” is hard to pronounce. Taste: Cheers Snacks/biscuit has the mild chilly taste which is unsophisticated in biscuits. People confused either is snacks or biscuits? Distribution: Distribution of “Cheers” wasn’t very effective.
- 6. RELAUNCH CHEERS: We move from snacks to biscuits segment. We changed chilly taste to salty with bit sweet taste. Flavor addition. Remodify our recipe New name “Cheers Biscuit” instead of Peek Freans Cheers
- 8. INGREDIANTS ARE: Sugar Wheat Flour Butter Egg Skimmed milk Coconut oil
- 9. OBJECTIVE: To retain 20%-25% market share extend our product line To satisfy our consumer To boost up our profits
- 10. STRENGTH: Competitive in industry A private limited company Socially responsible Unique shape size Quality product Halal Certified Hire experienced staff Competitive in prices ISO certified
- 11. WEAKNESS: Competitive market Changing customer trend Diversified products Perishable ingredients and less shelf life. No market shares Previously, we don’t have well defined target market Strong competitor
- 12. OPPORTUNITIES: Growing demand High Market Share Employment opportunities Acquiring new technology and techniques Distribution of the product is effective and the product is available to consumers in every shop. People shifting more towards taste and healthy biscuits.
- 13. THREATS: Increasing costs Economical, Political & Law and Order instability Low per income capita Instability in Political environment Low purchasing power of the people Giant competitors have already capture market e.g. CBL Price wars between competitor
- 14. SEGMENTATION: We made the market segmentation on the basis of the following: Age Gender Income Family size Occupation Education Lifestyle Status
- 15. TARGETING: We will be targeting the following customers: Kids Youngsters Mature Old age persons
- 16. POSITIONING: Cheers biscuits is unique in shape. Its taste is different. It is full of Nutrition, health conscious people can also eat.
- 17. PRODUCT: Re-designed our product and have introduced it with different taste. We introduce competitive price to the market 15 rupees for bar pack. The price justifies its cost as rich nutrition will not only provide a delicious taste but also give consumers healthy to eat in their daily life. PRICE:
- 18. PLACE: We have made our products available in all our targeted areas. Product will be available at Retailer, wholesaler, stores for convenient of our consumer. Direct selling.
- 20. PROMOTION: We placed our product at TV Radio Bill Board Print Media Digital Media Sponsor Events