1. D eesha Communications
About us
D eesha Communications is a Mumbai based professional
consultancy firm specializing in Public Relations, Corporate
Communications, Public Affairs, Crisis Management, Event
Management and total Brand Management in India. We, at Deesha
Communications, have special experience of working with major
Jewellery, Finance, Electrical & Engineering and US based IT & highend Technology organizations in India.
Deesha Communications is founded with an objective to provide the
best possible services in the domain of Brand Management through
effective and result oriented communication process. It is a team of
enthusiastic, energetic and seasoned professionals
possessing strong research and analytical skills and having the ability
to look at situations objectively.
We, at Deesha Communications, have very strong media relations
with strong expertise of strategic media management. We design our
services to meet the requirements of our clients with the best
innovative and value added services. Our reputation as an
organization providing solutions beyond PR is largely based on our
performance as professionals in the domain.
Our presence in Mumbai, Delhi, Bangalore, Kolkata and Guwahati
apart from professional associations with other reputed agencies is
made to offer quality services in the most cost-effective manner.
Services
Deesha Communications is one of the leading professional
Consultancy agencies in India with base in Mumbai and specializes
in Corporate Communications, Strategic PR, Public Affairs, Crisis
Communications in India, Celebrity Endorsement solutions, Brand

2. Management, Event Management and other Core Marketing
consultancies at policy level in India. As an accountable Public
Relations (PR) Consultancy agency in India, we implement strategic
PR that enables our clients to leave their competitions far behind.
Unlike other Public Relations (PR) consultants in India, we step into
your shoes and try to look at any given situation from your point of
view. As knowledge based Public Relations (PR) consultancy agency
in India with strong research capabilities and marketing intelligence,
we continuously observe, research, strategise and implement new
avenues to drive sales enhancing the brand value of our clients.
Our team of consultants offers the following services •
Public Relations (PR) consultancy in India
Crisis Management Consultancy in India
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Brand Management Consultancy in India
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Celebrity Endorsement Consultancy in India
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Event Management Consultancy in India
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Public relations (PR)
The approach adopted by Deesha Communications offers the clients
more than just an advertising agency in India or a Public Relations
(PR) agency in India does. Instead of going in for a "quick-hit" ad or
public relations campaign in India, we insist on a long-term approach
towards educating and influencing your target audience through
strategic public relations in India. Our research team is fully equipped
to implement strategic public relations (PR) optimizing your
communication process to drive your sales figure enhancing the
brand and corporate image in the industry.
We, at Deesha Communications, study both at micro and macro level
to design strategic public relations (PR) program for your organisation
to understand the implications at every level. We emphasize to know
your target audience & the industry, like – the demographical profile
of your target audience, their psychology towards your products and
services, your competitors & their positioning and communication

3. purpose, and media perception towards your brand and industry,
which help us to come up with successful public relations (PR)
strategy in India.
Public Relations (PR) Challenges in India ● Effective and consistent communications
● Deliver compelling messages to extremely large target audiences
● Ensure regulatory compliance in India
● Key executive communications
● Do more with less
● Build the company brands
Benefits of Strategic Public Relations (PR) ● Significant reduction in cost of credible communications
● Greater reach for executive and marketing communications
● More consistent and compelling delivery of messages
● Higher morale of your employees
● Stronger leadership in the industry
● More powerful brand image and awareness in India
We also come up with proper media training program for our clients
to produce the best result out of the designed strategic public
relations (PR) in India. Understanding the sensitivity and significance
of the public relations (PR) program, we also sign NON
DISCLOSURE FORM with sufficient precautions to avoid
misinterpretations and miscommunications in the communication
process
Brand Management
Proper Brand building and management decides the success or
otherwise of any product or services. It requires the comprehensive
knowledge of the market and competition to position or fine-tune your
brand to get an edge over your competitors.
Deesha Communications, a leading brand consultant in India with
agency offices in Mumbai, Delhi, Guwahati and Kolkata, with the right

4. exposure and expertise meets the challenges of the ever-evolving
global economy.
As a successful team of strategic brand consultants in India, we
conduct Brand Audit to collect sufficient market and product
intelligence in India to formulate appropriate and effective strategy for
its positioning and management. Our consultants come up with
optimizing solutions to get more mileage out of the precise positioning
in the market. In the process our brand management consultants
also study the distribution network and the parameters associated
with to chalk out the strategy fits for the particular brand to widen the
network driving the sales volume. Our consultants with strong
expertise in brand management in India are also well equipped in
using advanced statistical tools in the process.
Celebrity Endorsement
Often celebrity endorsement in India is considered to develop
required image which can influence the decision making process of
your customers. But due to the lack of compatibility between the
celebrity and brand, the celebrity can't do their part of job. Instead,
the celebrities confuse your target customers in their decision making
process. The impact of wrong celebrity endorsement is decline in
competitive advantages of the organization & huge loss both in terms
of money (Advertising and other Marketing Expenditure involving the
celebrity & the Endorsement amount which are generally very high)
and brand equity in India.
Deesha Communications, with its strong expertise in celebrity
endorsement study in India, has developed a strong statistical model
to conduct comprehensive feasibility study for any endorsement. In
the celebrity endorsement process, we understand the Brand
Objective of your brand, it's positioning in the industry and the budget
allocated for the endorsement in India. For an intelligent endorsement
& strong compatibility between the celebrity and the brand, we apply
our own developed model to optimize the compatibility between the
brand and the celebrity, which is to enhance the brand equity
influencing the perception and purchasing decision-making process in

5. a positive manner. In the process we also consider all the risks
involved with the celebrities before coming up with celebrity
endorsement solutions in India. We also provide consultancy to our
clients to utilize the celebrity endorsement in the best possible
manner in the specified contract duration.
Crisis Management
Strategic planning, communications and monitoring play a vital role
in addressing any organizational crisis for any strategic crisis
management firms in India. As a top crisis management firm and
crisis PR firm in India, our high level crisis management experts come
up with comprehensive crisis management plan after a thorough
situation analysis considering all the possible moves and their
counter moves in the crisis management environment. In the process
of strategic crisis management, our crisis management experts
finalize policies and crisis management strategies with the approval
of our client's top management. It requires crisis management
experience, strong research and highly analytical view to come up
with an unbeatable crisis management strategy.
We have very successful experience of national as well as state level
crisis management in India with our expertise in the domain. Our
expertise in the field of strategic crisis communications and crisis
management in India primarily consists of the following attributes –
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Crisis Management Intelligence
Crisis Management Model & Policy
Experience & Crisis Management Experts
Event Management
We provide the whole gamut of Event Management activities in India
including but not limited to Event Planning, Participant Acquisition &
Orientation, Pre-Event Promotion, Live Event and Feedback
Management.
With our agency expertise in event management in India, Deesha
Communications with agency offices in Mumbai, Delhi, Bangalore,

6. Kolkata, & Guwahati offers event management consultancy for
events such as Corporate Seminars, Press Conferences, Product
Launches, Corporate Launches, Inaugural Ceremonies, Road Shows,
Awards' Functions, Theme Parties, Live Shows etc in India.
Our event management approach is totally objective oriented. Our
event management professionals design the events considering your
target audience and your objectives of the event. In the process with
our expertise in event management in India, we successfully achieve
to leave your target audience highly charged perceiving the desired
image of your products/ services/ institution, your care, and
professional supports, which are essential to attain desired goal of
the events.
Achievement
Having been appreciated for our excellent strategic media
management in India and encouraged by the results delivered by the
team of leading professional media management consultants in
Deesha Communications since its inception in 2002, we have
extended our strategic media management expertise from IT &
Telecom sector to Jewellery, Finance, Life style, Textiles &
Garments, FMCG, Electrical & Engineering sectors.
Our greatest achievement is the Satisfactions of Our Clients delivered
by the performance of our media management professionals. With
our strong expertise in strategic media management in India, we have
been able not only to place our clients in the high visibility area but
also to keep delivering results in quantitative terms in a consistent
manner.
Our Strength in Media Management •
Strong Brand Management & Marketing Intelligence
Highly Proactive & Analytical Research Team in India
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Result Oriented Approach
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Strong Media Relations in India
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Experience of Working for Reputed Organizations
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7. Orion PR
About us
Orion PR is a full-service Indian PR Agency backed by rich
experience in all aspects Corporate Communications, Media
Mobilization, Public Affairs, Crisis Management, Brand PR and other
important tools of PR Communiqué. In fact, our hallmark lies in our
abilities to integrate all these specialties on a single platform and
mount integrated campaigns for our clients.
Orion PR is driven by its core values - the 4Cs: Competency,
Communication, Consistency and Commitment.
Competency:
We are a knowledge-driven company bringing multi-disciplinary
communications approach to work for you in the dynamic and everchanging business environment. We track developments in the media
and business environment closely to come up with effective
campaigns for impacting key influencers and Mediation With the
Media.
Communication:
We develop compelling communication where messages come
through clearly and impact the audience. We have honed this art and
know exactly how the raw information has to be packaged into clear
communication for building, managing, reinforcing and protecting
reputation.
Consistency:
Today’s environment doesn’t have any place for complacency.
Successes have to be repeated to build and sustain the reputation
advantage. We, as a team, go all out to ensure that the success of
our client is repeated, from campaign to campaign, and deploy our

8. skills in Creativity and Client Servicing to full play to achieve this
objective.
Commitment:
Our commitment to the success of our clients’ campaigns makes all
the difference to our attitude. We get involved deeply with the clients’
assignments with a sense of ownership banking on our high Energy,
Pro-activeness and respect for deadlines to go beyond the brief.
Services
Reputation Management:
An expertise honed by us in the Indian context with the aim of
building & managing reputation of organizations, products and
individuals in the constantly changing business environment. We
adopt multi-disciplinary approach to reputation management
engaging stakeholders in dialogue with positive outcome across all
parameters and objectives thereby creating and retaining the
goodwill.
We work with clients to achieve objectives as diverse as building
reputation of the product for increase in sales to handling issues
which might affect the industry and economy or simply nipping at the
bud of rumour / ill-intentioned communication that can potentially
damage reputation, thereby protecting reputation.
Corporate Communications:
We bring vast experience in integrated corporate communications
that covers all aspects of external and internal communications of the
organization ranging from defining the framework of the
organization's communications policy and system to developing core
identity of the organization. The service covers a wide range of
activities including developing all external and internal communication
resource such as newsletters, annual reports, updates, intranet, preplacement communication, identity manuals, employee

9. communication, communication for culture-building, top
management's addresses, communication for inculcating vision and
mission of the organization. For clients who do not wish to set up
internal corporate communications resource, we take up the
assignment on an ‘outsourcing’ basis. We have demonstrated
capabilities in this area.
For clients who already have the Corporate Communications
Department, we help them with improving the existing dept., putting in
place systems, procedures and defining and developing policies such
as organization' media and communication policy, training of
corporate communications personnel, reviews of PR campaigns etc
in advisory role.
Issue Management / Public Affairs:
We advise and handle issues that may arise from time-to-time
influencing public opinion and attitude vis-a vis our clients and their
interests. We operate in both proactive and reactive modes tracking
and handling issues that might emerge from any quarters - litigation
to pressure groups and media to legislation.
Media Relations:
Our in-depth understanding and long years of experience position us
advantageously to mobilize and manage the media appropriately
across the country in any situation, be it an editorial programme for
increasing visibility of a brand, an event , a crisis situation or
mediation with the media.
Visibility Management:
We help our clients create opportunities for enhancing and reinforcing
brand equity through tactful exercises combining relevant events,
networking with the relevant forums, create speaking opportunities
and developing other PR opportunities that drive visibility.
Editorial Communication Materials:
Our specialist team takes extra care to produce communication
materials which are balanced and authentic and stand a chance of

10. greater acceptability. The in-house team produces social media
materials, press kits, editorial write ups, articles, videos, A/V
Presentations, web-enabled communications and other materials
required for an impactful PR campaign.
Research and Media Monitoring:
We use various in-house processes to track 'Image' of our clients
across all mainline channels of communication covering several
parameters such as Media Visibility and importance given to the
client's communiqué, media presence vis-a-vis competitors etc and
accordingly fine-tune our clients' PR programme.
Event Management:
Our Event team helps organize PR events at all locations in India , be
it metro cities or semi-urban or rural areas. Our network
comprising off 150 associates has proved vital for communication
campaigns for our clients, especially those from Healthcare and
FMCG sectors.
Media Training, Personal Image & Corporate Grooming:
Our training outfit Oriel provides a range of training solutions, from
Corporate Grooming and Media Training to Business English
Language and cross-culture training. The emphasis is to train our
client's employees in a manner that they portray a certain 'live image'
of the organization thus reinforcing the positive perception of the
organization.
We also devise and implement internal branding and communication
campaign, including management communication and mediation with
the internal stakeholders.
CSR (Corporate Social Responsibility):
We develop and execute CSR strategy and programmed in
consonance with the clients' corporate philosophy. We work in
coalition with NGOs and local bodies to ensure effective and result
oriented programmed implementation.

11. Mutual PR
Company profile
One of the fastest growing full-service public relations companies
in India, Mutual PR offers a unique blend of knowledge-led clientcentric communications solutions. With over 10 offices in 7 countries
and team strength of more than 100 specialized communications
professionals, Mutual PR offers customized communication solutions
across diverse industries.
The company has three service verticals – Public Relations, Equity
Dialog and Corporate Affairs – each having a specialist team, offering
360-degree communication solutions.
Service verticals
Public relation
Overview
Established in 1996, Mutual PR has been the part of the some of the
most challenging communications assignments in the country during
this period. The customer centric approach adopted by us is focused
towards delivering quality solutions and creating value consistently.
Our strength lies in the team comprising of former senior equity
analysts, media professionals, bureaucrats and investor
communication professionals.
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Corporate PR
Product PR
Technology PR
Human resources
Corporate social responsibility
Exclusive issues of public significance

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Media Relations
Due diligence, research and developing innovative business
related story ideas for media coverage across media
landscape (Print, broadcast & Web 2.0)
Profiling of the management team and creating relationships
with senior media persons
Media monitoring - tracking and analysis of the company’s
position and the industry segments
Crisis management, strategy development and implementation
Media Training and Management
Select content drafting and writing services
Corporate Communication and Brand Management
Exclusive branding of products, services & organizations
comprising parameters including loyalty building, positioning,
identity mapping, promotion and reputation management
Cross-sector expertise in building, nurturing and sustaining
stakeholder relationships
Proactive planning and execution of innovative cost-effective
campaigns for wider visibility
Advocating customized communications strategies and insights
Monitoring audience response and perceptions to create
effective communication programmes
Customized Events
Conceptualization, audience generation, and execution
Targeted at CXOs, IT Heads in PSUs and government
departments and other stakeholders
Explore speaker opportunities at focused technology events
(Free/Paid) organized by tech publications, Nasscom and other
industry associations like IAMAI

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Digital PR
Relevant social media tracking (monitoring user generated
content from social networking sites, blogs which make mention
of clients and discussion around its business, competition
tracking, etc)
Creation and maintenance of India-specific social and
professional networking pages (eg.Facebook, Twitter,Youtube,
LinkedIn pages for reaching out and connecting with developer
community) to update the target audience about latest
announcements or technology update
Neutralization of negative, false statements made about the
clients in the social media circles and other websites