This document provides information about a summer training report submitted by Amaan Khan for their Bachelor of Business Administration degree. The report includes an introduction to the real estate sector, a profile of the organization where the training took place (Earth Infra Venture Private Limited), and outlines of various chapters that will analyze the real estate industry in India and the author's experiences. The organization is a leading real estate marketing company that offers residential and commercial properties developed by well-known builders.

1. SHERWOOD COLLEGE OF PROFESSIONAL MANAGEMENT
A SUMMER TRAINING REPORT ON
Working Analysis of Organization in Real Estate
&
Consumer Behaviours
UNDERTAKEN AT
EARTH INFRA VENTURE PRIVATE LIMITED
Submitted in partial fulfillment of the requirements for the award of the
degree of
BACHELOR OF BUSINESS ADMINISTRATION
(SESSION 2011-2014)
SUBMITTED TO:
SUBMITTED BY:
Dr.Rajneesh Kumar Srivastava
AMAAN KHAN
(Principal)
BBA-VTH sem.

2. ACKNOWLEDGEMENT
It was a great opportunity for me to work with EARTH INFRA VENTURE PVT
LTD, one of the leading companies in Real Estate business in India. I am extremely
grateful to those who have shared their expertise and knowledge with me and
without whom the completion of this project would have been virtually impossible.
Firstly, I express my sincere gratitude and thank to Ms VAISHALI PANDEY
(DIRECTOR), EARTH INFRA VENTURE PVT LTD, LUCKNOW for whose
kindness I have the precious opportunity of attaining training at EARTH INFRA
VENTURE PVT LTD. Under her brilliant untiring guidance I could complete the
project being undertaken on the "WORKING ANALYSIS OF THE
ORGANISATION IN REAL ESTATE and CONSUMER BEHAVIOUR" successfully
on time. I would also like to thank the overwhelming support of all those people who
helped me a lot with their suggestions and ideas in the making of this project report.
I would also like to thank my faculties of Sherwood College Of Professional
Management for their constant enthusiastic encouragement and valuable
suggestions, without this project would not have been successfully completed.
I would also like to thank my parents and rest of my family members for being
patient and very supportive always especially during the project study.
AMAAN KHAN
BBA-VTH SEMESTER
ROLL NO.11072101006
2

3. PREFACE
This Report is one of a series based on an analysis undertaken by
contraction and infrastructure Group to increase the body of
knowledge in India about the significance of real-estate industry
in facilitating economic productivity and enhancing National
competitiveness. The reports aim to increase the house
community's understanding.
A project team within construction India has undertaken this work
- with the assistance, in some cases, of contract expertise, and the
cooperation of all provincial and territorial governments in the
provision of house and devolvement authority.
3

4. CONTENTS:
CHAPTER 1
Pg.No.
6-13
INTRODUCTION
1.1 GENERAL INTRODUCTIONS ABOUT
THE
SECTOR.
CHAPTER 2
14-28
PROFILE OF THE ORGANIZATION
2.1 ORIGIN OF THE ORGANIZATION
2.2 GROWTH AND DEVELOPMENT OF THE
ORGANIZATION
2.3 PRESENT STATUS OF THE
ORGANIZATION
CHAPTER 3
29-33
DISCUSSION ON TRAININGS
3.1 MARKETING
3.2 OBJECTIVE OF THE STUDY
3.3 DESCRIPTIONS OF LIVE EXPERIENCES
4

5. CHAPTER 4
34-59
REAL ESTATE POSITION IN INDIA
INTEREST OF REAL ESTATE INVESTMENT
IN YOUNG GENERATION
OBJECTIVE OF RESEARCHRESEARCH METHODOLOGY
DATA COLLECTION METHOD
SUMMARY OF LEARNING’S EXPERIENCE
CAREERS IN REAL ESTATE
TYPES OF CAREERS IN REAL ESTATE
BARRIERS TO REAL ESTATE INDUSTRY
LIMITATIONS
CHAPTER 5
DATA INTERPRETATION
CONCLUSION AND RECOMMENDATIONS
Bibliography
Summer Training Appraisal
60-74
5

6. CHAPTER 1
6

7. 1.1: GENERAL INTRODUCTION
Real estate investing involves the purchase, ownership, management, rental and/or
sale of real estate for profit Improvement of realty property as part of a real estate
investment strategy is generally considered to be a sub-specialty of real estate
investing called real estate development. Real estate is an asset form with limited
liquidity relative to other investments, it is also capital intensive (although capital
may be gained through mortgage leverage) and is highly cash flow dependent. If
these factors are not well understood and managed by the investor, real estate
becomes a risky investment. The primary cause of investment failure for real estate
is that the investor goes into negative cash flow for a period of time that is not
sustainable, often forcing them to resell the property at a loss or go into insolvency.
A similar practice known as flipping is another reason for failure as the nature of
the investment is often associated with short term profit with less effort.
Sources and acquisition of investment property
Real estate markets in most countries are not as organized or efficient as markets
for other, more liquid investment instruments. Individual properties are unique to
themselves and not directly interchangeable, which presents a major challenge to an
investor seeking to evaluate prices and investment opportunities. For this reason,
locating properties in which to invest can involve substantial work and competition
among investors to purchase individual properties may be highly variable
depending on knowledge of availability .Information asymmetries are commonplace
in real estate markets. This increases transactional risk, but also provides many
opportunities for investors to obtain properties at bargain prices. Real Estate
typically uses a variety of appraisal techniques to determine the value of properties
prior to purchase.
Typical sources of investment properties include:
 Market listings (through a Multi listing services or Commercial Information
exchange )
 Real estate agents and Real estate brokers
 Banks (such as bank real estate owned departments for REO's and short
sales)
 Government entities (such as Fannie Mae, Freddie Mac and other
government agencies)
 Public auction (fore closer sales, estate sales, etc.)
 Private sales (off-market transactions for sale by owner for sale by owner)
 Real estate wholesalers and investors (flipping)
7

8. Once an investment property has been located, and preliminary due diligence
(investigation and verification of the condition and status of the property)
completed, the investor will have to negotiate a sale price and sale terms with the
seller, then execute a contract for sale. Most investors employ real estate agents and
real estate attorneys to assist with the acquisition process, as it can be quite complex
and improperly executed transactions can be very costly. During the acquisition of a
property, an investor will typically make a formal offer to buy including payment of
"earnest money" to the seller at the start of negotiation to reserve the investor's
rights to complete the transaction if price and terms can be satisfactorily negotiated.
This earnest money may or may not be refundable, and is considered to be a signal
of the seriousness of the investor's intent to purchase. The terms of the offer will also
usually include a number of contingencies which allow the investor time to complete
due diligence, inspect the property and obtain financing among other requirements
prior to final purchase. Within the contingency period, the investor usually has the
right to rescind the offer with no penalty and obtain a refund of earnest money
deposits. Once contingencies have expired, rescinding the offer will usually require
forfeiture of the earnest money deposits and may involve other penalties as well.
Sources of investment capital and leverage
Real estate assets are typically very expensive in comparison to other widelyavailable investment instruments (such as stocks or bonds). Only rarely will real
estate investors pay the entire amount of the purchase price of a property in cash.
Usually, a large portion of the purchase price will be financed using some sort of
financial instrument or debt, such as a mortgage loan collateralized by the property
itself. The amount of the purchase price financed by debt is referred to as leverage.
The amount financed by the investor's own capital, through cash or other asset
transfers, is referred to as equity. The ratio of leverage to total appraised value
(often referred to as "LTV", or loan to value for a conventional mortgage) is one
mathematical measure of the risk an investor is taking by using leverage to finance
the purchase of a property. Investors usually seek to decrease their equity
requirements and increase their leverage, so that their return on investment (ROI)
is maximized. Lenders and other financial institutions usually have minimum equity
requirements for real estate investments they are being asked to finance, typically
on the order of 20% of appraised value. Investors seeking low equity requirements
may explore alternate financing arrangements as part of the purchase of a property
(for instance, seller financing, seller subordination, private equity sources, etc.)
8

9. If the property requires substantial repair, traditional lenders like banks will often
not lend on a property and the investor may be required to borrow from a private
lender utilizing a short term bridge loan like a hard money loan from a hard money
lender. Hard money loans are usually short term loans where the lender charges a
much higher interest rate because of the higher risk nature of the loan. Hard money
loans are typically at a much lower Loan to value ratio than conventional
mortgages.
Some real estate investment organizations, such as Real Estate Investment Trusts
(REITs) and some PENTION FUNDS and HEDGE FUNDS, have large enough
capital reserves and investment strategies to allow 100% equity in the properties
that they purchase. This minimizes the risk which comes from leverage, but also
limits potential ROI.
By leveraging the purchase of an investment property, the required periodic
payments to service the debt create an on-going (and sometimes large) negative cash
flow beginning from the time of purchase. This is sometimes referred to as the
CARRY COST or "carry" of the investment. To be successful, real estate investors
must manage their cash flows to create enough positive INCOME from the property
to at least offset the carry costs.
With the signing of the jobs Act in April of 2012 by President Obama there has been
an easing on investment solicitations. This leaves for new avenues for capital
sourcing such as crowd funding. Developers will be able to finance their projects or
fill funding gaps through crowd funding platforms such as collaperty and funding.
9

10. Sources and management of cash flows
A typical investment property generates cash flows to an investor in four general
ways:
 Net Operating Income (NOI)
 Tax Shelters offsets
 Equity build-up
 Capital Appreciation
Net operating income, or NOI, is the sum of all positive cash flows from rents and
other sources of ordinary income generated by a property, minus the sum of
ongoing expenses, such as maintenance, utilities, fees, taxes, and other items of that
nature (debt service is not factored into the NOI). The ratio of NOI to the asset
purchase price, expressed as a percentage, is called the capitalization rate , or CAP
rate, and is a common measure of the performance of an investment property.
Tax shelter offsets occur in one of three ways: depreciation (which may sometimes
be accelerated), tax credits, and carryover losses which reduce tax liability charged
against income from other sources. Some tax shelter benefits can be transferable,
depending on the laws governing tax liability in the jurisdiction where the property
is located. These can be sold to others for a cash return or other benefit.
Equity build-up is the increase in the investor's equity ratio as the portion of debt
service payments devoted to principal accrue over time. Equity build-up counts as a
positive cash flow from the asset where the debt service payment is made out of
income from the property, rather than from independent income sources.
Capital appreciation is the increase in market value of the asset over time, realized
as a cash flow when the property is sold. Capital appreciation can be very
unpredictable unless it is part of a development and improvement strategy.
Purchase of a property for which the majority of the projected cash flows are
expected from capital appreciation (prices going up) rather than other sources is
considered speculation rather than investment.
10

11. Market overview: Real estate
 Real estate industry is currently estimated to be US$ 48 billion, with a CAGR
of 30 %.
 Total economic value estimated to be US$ 40-45 billion accounting for four to
 Five per cent of the GDP
 Growth driven primarily by IT/ ITeS, growing Presence of foreign businesses
in India, the globalization of Indian corporates and, the rapidly increasing
consumer class providing a huge market potential
 The real estate sector is in an early growth stage, can be segmented into
residential, commercial, retail and hospitality asset classes
 Demand-supply gap
11

12. Risk Management
Management and evaluation of risk is a major part of any successful real estate
investment strategy. Risk occurs in many different ways at every stage of the
investment process. Below is a tabulation of some common risks and typical risk
mitigation strategies used by real estate investors.
Risk
Mitigation Strategy
Fraudulent
sale
Verify ownership, purchase title insurance
Adverse
possesion
Obtain a boundary survey from a licensed surveyor
Environment Obtain environmental survey, test for contaminants (lead paint,
al
asbestos, soil contaminants, etc.)
contaminatio
n
Building
component
or system
failure
Complete full inspection prior to purchase, perform regular
maintenance
Overpaymen
t at purchase
Obtain third-party appraisals and perform discounted cash flow
analysis as part of the investment pro forma, do not rely on
capital appreciation as the primary source of gain for the
investment
Cash
shortfall
Maintain sufficient liquid or cash reserves to cover costs and debt
service for a period of time,
Economic
downturn
Purchase properties with distinctive features in desirable
locations to stand out from competition, control cost structure,
have tenants sign long term leases
Tax
Planning
Plan purchases and sales around an exit strategy to save taxes.
12

13. Foreclosure Investment
Some individuals and companies are engaged in the business of purchasing
properties that are in Foreclosure. A property is considered in foreclosure when the
homeowner has not made a mortgage payment for at least 90 days. These properties
can be purchased before the foreclosure auction (pre-foreclosure) or at the
foreclosure auction which is a public sale. If no one purchases the property at the
foreclosure auction then the property will be returned to the lender that owns the
mortgage on the property.
Once a property is sold at the foreclosure auction and the foreclosure process is
completed, the lender may keep the proceeds to satisfy their mortgage and any legal
costs that they incurred. The foreclosing bank has the right to continue to honour
the tenants lease (if there is a tenant in the property), but usually as a rule the bank
wants the property vacant, in order to sell it more easily. Thus distressed assets
(such as foreclosed property or equipment) are considered by some to be worthwhile
investments because the bank or mortgage company is not motivated to sell the
property for more than is pledged against it.
Foreclosure statistics
The number of households in foreclosure increased 79 % in 2007, with about one of
every 100 U.S. households at some stage of the foreclosure process, according to the
latest numbers from data aggregator Realty track.
13

14. CHAPTER 2
14

15. PROFILE OF THE ORGANIZATION
Earth Infra Venture Pvt. Ltd.
Is one of the leading Real Estate marketing company
engaged in offering the clients with effectual residential and commercial real estate
services . These commercial and residential properties are planned and laid out by
some of the well-known builders and real estate tycoons.
We are one of the principal marketing companies engaged in offering best real
estate deals to the customers. The selling and renting is done of the properties that
are planned by some of the reputed organizations and are marketed under wellknown brand names.
Earth’s main focus remains to give tailor made packages which suits the
requirements of our clients as per his requirements and budgetary constraints. At
the same time we ensure that there is a definite level of assurance and back up
available.
Earth Infra Venture Pvt. Ltd.
is a progressive, future-focused, Indian real estate company
that is at the cutting edge of its industry. Its high levels of integrity and dedication
have made the company one of the most respected real estate developers. It is a
15

16. pioneer in conceiving and executing large sophisticated real estate projects in both
commercial and corporate segments, bringing together the unmatched experience &
expertise of India's most reputed business conglomerates.
From concept to completion, Earth Infra Venture Pvt. Ltd is into prime real estate
development and property management, coordinating a full spectrum of services
including site acquisition, design and development, construction, marketing and
sales.
Earth Infra Venture Pvt. Ltd. today, is the name that is associated with quality and
reliability and deals in commercial and residential projects.
Earth Infra Venture Pvt. Ltd
is involved in number of prestigious projects all over India. We
are committed to deliver the projects in time following international construction
standards. Our current on-going construction projects are in progress at Noida,
Lucknow, Gurgaon, Ghaziabad and Delhi.
16

17. 2.1 ORIGIN OF THE ORGANIZATION
EARTH INFRA VENTURE PVT LTD. Is the authorised channel partner of
WAVE INFRATECH.It has maintained its salience with leadership in its
chosen line of businesses, Earth Infra Venture Pvt. Ltd. is into prime real
estate development and property management, coordinating a full spectrum
of services including site acquisition, design and development, construction,
marketing and sales.
EARTH INFRA VENTURE is now currently have several partners.
 wave 1st silver tower
 wave city
 wave estate
 wave infratech
 wave city centre
 wave malls
 wave one.
17

18. 2.2 PRESENT STATUS OF THE ORGANIZATION
EARTH infra venture is now currently working on the WAVE CITY CENTRE at
NOIDA and WAVE CITY NH-24 GHAZIABAD project.
WAVE CITY CENTRE at NOIDA
The world’s newest destination, in sheer scale exceeding anything ever witnessed by
Delhi NCR. And, as the greatest commercial development ever built in the center of
a city, its epic ambition is unprecedented. Also unprecedented is our underlying key
principle: consideration, an entire project shaped and managed by the dreams,
hopes and aspirations of future citizens. In Wave City Center, work and play, study
and entertainment, bustle and peace, sport and shopping are balanced in perfect
equilibrium. Welcome home.
Wave City Centre is located at sector 32 and 25A, NOIDA
18

19. WAVE CITY CENTRE










OVER 152 ACRES
4 CRORE sq.ft. BUILT-UP AREA
MALL & ENTERTAINMENT
HIGH STREET SHOP CONDOMINIUMS
PREMIUM SERVICED RESIDENCE
PREMIUM OFFICE SPACE
5 & 4 STAR HOTELs
43000 + CAR PARKING
6.5 ACRES INFINITY PARK
WELL PLANNED DESIGN AVAILABLE IN SIZES
OF 672 sq. and 802sq.ft.
 OVER 8lac sq. OF DEVELOPMENT.
19

20. SALIENT FEATURES:













HIGH RISE TOWER OF OVER 40 STOREYs.
FACING THE LANSCAPED PARK OF APPROX 6.5 ACRES.
FULLY FURNISHED AND AIR-CONDITIONED.
HIGH QUALITY IMPORTED FURNITURE.
Wi-Fi CONNECTIVITY.
3 LEVELS OF BASEMENT CAR PARKING.
TWO ENTRY POINTS FROM MAIN 45mtrs ROAD FACING INTERNAL
30mtrs ROAD.
HIGH END INTERNAL AND EXTERNAL FINISHES.
FIXTURES, LINES AND ELECTRONICs WILL BE PROVIDED IN
EVERY STUDIO APARTMENT.
CONCIERGE SERVICES,CLUB,BUSINESS CENTRE AND
HOUSEKEEPING WILL BE PROVIDED ON DEMAND.
CLOSE PROXIMITY TO SECTOR 32 METRO STATION.
DEVELOPMENTS IN IMMEDIATE VICINITY ICONIC
TOWER,CONVENTION CENTRE,4&5 STARS HOTELS,PREMIUM
SERVICED ,RESIDENCES,HIGH STREET SHOP
CONDOMINIUMS,LIVORK MULTI-USE STUDIO,MALL &
ENTERTAINMENT.
STUDIO APARTMENT is available in two sizes
 672sq.ft
 802sq.ft
20

21. WCC SERVICED STUDIO APARTMENTS BLOCK 3E
PRICE LIST
For Corners & Park Facing
S.
no.
Super area sq. ft.
1
672.00
9,750.00
6552000.00
2
802.00
9,750.00
7819500.00
S.no.
Rate
Sector -35 Facing
Super area sq. ft.
Rate
Total
Total
1
672.00
9,250.00
6216000.00
2
802.00
9,250.00
7418500.00
Down Payment plan under commitment charges scheme
S.
no.
Description
Installments
cumulative
At the time of
1
booking
10% of BSP 10% of BSP
Within 45 days of
2
booking
80% of BSP 90% of BSP
100% of BSP
At the time of
3
10% of BSP +Other
possession
Charges
21

22. Wave CityNH-24, GHAZIABAD
Wave Infratech presents Wave City. Smart cities can be identified (and
ranked) along six main axes or dimensions. These axes are: a smart economy;
smart mobility; a smart environment; smart people; smart living; and, finally,
smart governance. These six axes connect with traditional regional and
neoclassical theories of urban growth and development. In particular, the axes
are based - respectively - on theories of regional competitiveness, transport
and Information and Communication Technologies (ICT) economics, natural
resources, human and social capital, quality of life, and participation of
citizens in the governance of cities.
WAVE CITY is located at NH-24, GHAZIABAD
MAP LOCATION
22

23. A city can be defined as 'smart' when investments in human and social capital
and traditional (transport) and modern (ICT) communication infrastructure
fuel sustainable economic development and a high quality of life, with a wise
management of natural resources, through participatory governance. With
this thought in mind, Wave City has partnered with world renowned giant
IBM, in developing a living experience that is beyond compare, an experience
that can truly be called "Smart". In pre-paid energy meters, GPS tracked bus
system, Fibre Optic Connectivity throw out the project, Online Smart City
portal that gives you information about everything, right from the delay in the
bus service which you take to work to telling you about the parking slot
availability in the neighbourhood mall, Water recycling plants that recycles
grey water for re-use, Rain water harvesting to ensure minimum amount of
pressure on the ecosystem and Central Command Centre that manages
everything from traffic situations, CCTV surveillance to following SOP's in
times of emergency, we are developing a city that would take care you, your
home, your neighbourhood, your loved ones and in process of itself, to ensure
the most convenient and smart living environment.
WAVE CITY is spread across an area of 4500 acres , wave city is all set to
usher in a new era of contemporary living. with its world-class design and a
line-up of most modern and thoughtful facilities, wave city is indeed the only
place in Delhi and NCR that truly lives up to a 21st century lifestyle. Designed
on IBM's smart city concept. The amenities it offers range from beautiful
floors and lavish condominiums to the best medical care, primary education
to universities, shopping malls to luxurious landscaped greens and from a well
planned BRT system to an expansive golf course
23

24. SALIENT FEATURES:
 POSSESSION OF RESIDENTIAL PLOTS TO START BY
EARLY 2013
 CONSTRUCTION OF BUILT-UP FLOORS IN FULL SWING
 DIRECT CONNECTIVITY FROM NH-24
 LEGALLY ACQUIRED,COMPLETELY LITIGATION FREE
PROJECT
 DESINGED ON IBM SMART CITY CONCEPT
 MASTER PLANNING BY BENTEL ASSOCIATES FROM
SOUTH AFRICA
 WORLD CLASS SPORTS ACADEMY
 JUST 30 MIN FROM DELHI AND 10 MIN FROM
INDRAPURAM
 LUSH GREEN OPEN SPACES
 INTERNATIONAL STANDARD 18 HOLE GOLF COURSE
24

25. PRICE LIST
AFFORDABLE GROUP HOUSING AT WAVE CITY NH-24
Price list under Construction Linked Payment Plan
S.
Category
Floor
Approx Area
Price
1
1BHK
580 Sq Ft
2550
1
2 BHK
808 SqFt
2500
1
3 BHK
Approx 1050
Sq Ft
2450
Note: Rates will be revised as & when required
Rates of 3BHK units is applicable for first 50 bookings
only.
Other Charges
S.
1
2
3
4
5
6
Particulars
Open Car Parking mandatory with 1BHK
Covered Car Parking mandatory with 2
BHK
Peripheral & Infrastructure Development
Charge
Interest Free Maintenance Security
Power Backup (1KVA Mandatory)
Club Membership
mandatory
Charges
Rs. 100000
Rs. 200000
Rs. 55/- Sqft.
Rs. 25/ Sqft.
Rs. 20000/KVA
Rs. 50000/-
PLC Charges
S.
Particulars
1
2
3
4
5
6
7
Park Facing
Corner
GF
1st
2nd
3rd & 4th
5th & 6th
8
7th & 8th
Charges/Sft
50
25
150
125
100
75
50
25
25

26. Payment Plans
A) Down Payment Plan (With 10% Rebate*)
S
Particulars
1
At the time of booking
Within 45 days from the date of
2
booking
(with 10% rebate on 85% down
payment amount)
3
On offer of possession
Note: PLC will be clubbed with the basic sale price
S
1
2
3
4
5
6
7
8
B) Construction linked Payment Plan
Particulars
At the time of Booking
Within 60 days from date of Booking
Within 120 days from the date of
Booking
On start of Excavation
On Casting of 2nd floor roof slab
On Casting of 4th floor roof slab
On Casting of 8th floor roof slab
On Casting of 10th floor roof slab
Installments
10%
85%
5%
Installments
10%
10%
7.50%
7.50%
10%
10%
10%
10%
On Casting of 14th floor roof slab
10%
On Commencement of Internal Plaster
5%
On Commencement of External
11
plaster
5%
12
On offer of possession
5%
Note : 1. The development linked stages can be called for payment in any
sequence irrespective of the sequence mentioned hereinabove
2. PLC will be clubbed with the basic sale price
9
10
26

27. LAYOUT PLAN OF 1BHK FLAT
578sq.ft
2BHK FLAT
802sq.ft
27

28. 2.3 PRESENT STATUS OF THE ORGANIZATION
EARTH INFRA VENTURE is now working on its wave city and wave city
centre projects. EARTH INFRA VENTURE is now know in the best channel
partner of wave infra-tech and give real estate a new level.
EARTH INFRA VENTURE had an
experienced team of employees (manager, sales manager, sales executives,
telle-caller) who are always devoted to their work and make a peaceful
environment always in the organisation to work efficiently which lead in
generating new customers always.
EARTH INFRA VENTURE timely organised sales
promotion techniques and organised events and canopy to promote their
current project in the market which helps the people to know about their
projects in the current market.
28

29. CHAPTER-3
29

30. DISCUSSION ON TRAININGS
3.1 MARKETING
Marketing is the process of communicating the value of a product or service to customer
for the purpose of selling the product or service. It is a critical business function for attracting
customers.
From a societal point of view, marketing is the link between a society’s material requirements
and its economic patterns of response. Marketing satisfies these needs and wants through
exchange processes and building long term relationships. It is the process of communicating the
value of a product or service through positioning to customers. Marketing can be looked at as an
organizational function and a set of processes for creating, delivering and communicating value
to customers, and managing customer relationships in ways that also benefit the organisation and
its shareholders. Marketing is the science of choosing target markets through market analysis
and market segmentation, as well as understanding consumer buying behavior and providing
superior customer value.
There are five competing concepts under which organizations can choose to operate their
business; the production concept, the product concept, the selling concept, the marketing
concept, and the holistic marketing concept. The four components of holistic marketing are
relationship marketing, internal marketing, integrated marketing, and socially responsive
marketing. The set of engagements necessary for successful marketing management includes,
capturing marketing insights, connecting with customers, building strong brands, shaping the
market offerings, delivering and communicating value, creating long-term growth, and
developing marketing strategies and plans.
Promotion is one of the market mix elements, and a term used frequently in marketing. The
specification of five promotional mix or promotional plan. These elements are personal selling,
advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how
much attention to pay to each of the five subcategories, and how much money to budget for each.
A promotional plan can have a wide range of objectives, including: sales increases, new product
acceptance, creation of brand equity, positioning, competitive retaliations, or creation of
a corporate image. Fundamentally, however there are three basic objectives of promotion. These
are:
1. To present information to consumers as well as others.
2. To increase demand.
3. To differentiate a product.
There are different ways to promote a product in different areas of media. Promoters use internet
advertisement, special events, endorsements, and newspapers to advertise their product. Many
times with the purchase of a product there is an incentive like discounts, free items, or a contest.
This is to increase the sales of a given product.
30

31. Advertising or advertizing is a form of communication for marketing and used to
encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a
specific group) to continue or take some new action. Most commonly, the desired result is to
drive consumer behavior with respect to a commercial offering, although political and
ideological advertising is also common. This type of work belongs to a category called affective
labor.
In Latin, ad vertere means "to turn toward."The purpose of advertising may also be to
reassure employees or shareholders that a company is viable or successful. Advertising messages
are usually paid for by sponsors and viewed via various traditional media; including mass
media such
as newspaper, magazines,television, radio
advertisement, outdoor
advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial advertisers often seek to generate increased consumption of
their products or services through "branding," which involves associating a product name or
image with certain qualities in the minds of consumers. Non-commercial advertisers who spend
money to advertise items other than a consumer product or service include political parties,
interest groups, religious organizations and governmental agencies. Nonprofit organizations may
rely on free modes of persuasion, such as a public service announcement (PSA).
31

32. 3.2 OBJECTIVE OF THE STUDY
 To present an overview of the Real Estate Industry.
 To critically analyse the Future Trends in Real
Estate Industry.
 To critically evaluate the position and prospect of
major players in Real Estate Industry.
 To enquire about the future prospect of Real Estate
Industry.
 To know the customer query and how to solve them.
 To know the role of Real Estate company in the market.
32

33. 3.3 DESCRIPTIONS OF LIVE EXPERIENCES
This is one of the primary things that are required within the company. During my visits
to different Company, I came across that there is no awareness of the company in the
form of posters, stands and other related things. One thing that I would like to
recommend would be the introduction of more promotional activities so as to generate
more revenues for the company. Company can introduce more-– Schemes
– Get together’ for channel partners
– Brand recognition in the market
– To Keep more inventories
– Advertisement in Institutional Areas
Although every effort has been in to collect the relevant information through the
sources available, still some relevant information could not be gathered.
Busy Schedule of Concerned Executives: The concerned executives were having
very busy schedule because of which they were reluctant to give appointment.
Time:The time duration could not provide ample opportunity to study every detail
of the company.
Unawareness:Executives were unaware of many terms related to same while
asking to them.
Confidential Information:As the company on account of confidential report
has not disclosed some figures. Moreover, in some cases separate accounts of division
are not separately maintained thereby, leading to restrictions in study.
33

34. CHAPTER 4
34

35. Real Estate position in India
The real estate sector in India has come a long way by becoming one of
the fastest growing markets in the world. It is not only successfully
attracting domestic real estate developers, but foreign investors as well.
The growth of the industry is attributed mainly to a large population
base, rising income level, and rapid urbanization. The cities and towns in
India are expanding and the space requirement for education, healthcare
and tourism provides opportunities in the real estate sector. The industry
in India contributes about five percent to the country's Gross Domestic
Product and, in the next few years, this contribution is expected to rise to
six per cent. The total revenue generated in fiscal 2011-12 stood at
around 314 million USD. After undergoing corporatisation and
professionalization, today real estate is recognized as one of the key
sector contributing to the country's economic development. The Union
Budget 2013 on the other hand is looking forward to improving the
sector sentiment further and at the same time re-stimulates its growth.
Real estate plays an important role in the Indian economy, as it is the
second largest employer after agriculture. The size of the Indian real
estate market is expected to touch 180 billion USD by 2020.
35

36. Interest of real estate investment in young generation –
Real estate seems to be the hottest investment instrument for urban youth in India,
with a whopping 85% of those surveyed inclined to put their money into
immoveable on hopes of higher and guaranteed returns.
"Over 85% of urban working class prefer to invest in real estate saying it is likely to
fetch them guaranteed and higher returns," says a survey conducted by industry
body Ascham.
Those surveyed also said they cautiously stay off from investing in gold, stocks and
mutual funds as these instruments are found to be riskier, the survey said.
A majority of urban youth surveyed believe that investing in the yellow metal is not
as profitable as in real estate since they expect gold prices to fall.
Besides, global slowdown and the weak rupee have started casting a shadow on
stocks, as many corporations are rationalising the salary structure of their
employees with an emphasis on cost cutting which dampens the spirit of investment
in the capital markets.
However, a few respondents still chose to invest in stock markets, gold
and mutual funds.
The maximum concentration of real estate investments from urban working class
and professionals is seen towards residential properties in emerging Tier-II and
Tier-III cities.
These include Jaipur, Delhi, Rishikesh, Haridwar, Nainital, Chandigarh,
Dehradun, Sonepat, Panipat, Pune and Nasik, it said.
Most respondents felt that investments in real estate, residential and commercial
properties are found to be lucrative and much safer since they are completely
insured in contrast to those in gold, stocks and mutual funds.
Over 62% respondents, especially professionals, chose real estate properties in TierI cities like Mumbai, Delhi, Kolkata, entire Northern Capital Region (NCR),
Hyderabad, Bangalore, etc for gaining maximum returns.
However, 78% of those working professionals
with double-income, who bought a house in a metro city, want to invest in their
home town for a second home, the survey added.
36

37. Some interesting insights into residential real estate trends
and consumer preferences across cities by ICICI HFC
 Across cities, the preference is of premium suburbs with
supportive supply coming in only in Mumbai
 Premium suburbs get preferred over other locations
owing to well-developed infrastructure supported by
commercial activity in close proximity
 Delhi and Mumbai seem to have a potential demand for
mass suburbs, far surpassing the current supply, on
account of better infrastructure and connectivity to the
business districts
 The mass suburbs in the other cities are still in their
initial stages with infrastructure and connectivity being
the core issues
 2-3 BHK remain favourite across all the cities
 There seems to be oversupply in > 3BHK segment
 Mumbai is the only market with substantial 1-1.5 BHK
demand which remains largely unmet
 Instead, Mumbai seems to have a huge pipeline of large
premium properties without adequate demand
 As compared to the other cities, the Bangalore
residential supply seems to be aping consumer demand.
Vis-à-vis the other markets, the Bangalore consumers
are relatively more aspirational
 Chennai has a fair distribution of population across
income classes; Bangalore has a higher concentration of
HIG
37

38.  Median age of home seekers has been declining across
all cities
 End use of the property for self-occupation indicates
that genuine buyers are still there in market and they
will certainly buy if right product as per their
expectation is available
 Children play area and inverter backup seem to have
become a hygiene factor for any residential
development
 A bus service and modular kitchen are the
distinguishing amenities for LIG segment
 The differentiating amenities in case of HIG are
swimming pool, health club and club house
 It seems that new launches have considerably slowed
down across the southern cities viz., Bangalore and
Chennai and builders are concentrating more on
completion and absorption of existing supply
 While consumers in the Northern and Western markets
have exhibited apprehension on project delivery,
consumers in Southern markets are still willing to invest
in properties at launch stage thereby indicating relative
stability in the Southern residential market
38

39. Objective of Research
To know the working analysis and growth of
Real Estate company in India.
To know the current challenges faced by
real estate company.
To know the consumer behavior while
investing in real estate company.
39

40. Research Methodology
40

41. RESEARCH DESIGN AND METHODOLOGY
Research Methodology
Research Methodology is used to search answer of research
questions. An attempt has been made to describe nature of Lucknow
city, selected for the study samples procedure for data collection,
technology used to analyses and present the data required.
Methodology in common parlance refers to search for knowledge.
One can also define research as a scientific and systematic search for
pertinent information on a specific and systematic search for pertinent
information on a specific topic. In fact research is an art of scientific
investigation.
The advance Learner’s dictionary of current English lays down the
meaning research as “a careful investigation or inquiry specially through
search for new fact in any branch of knowledge.”
Research represents “a systematic method of exploring actual
persons and groups focused primarily on this experiences with in their
social worlds, include of social attitudes and values, the mode of
analysis of these experiences which permits stating proposition in the
form.”
“Methodology refers to systematic way that according researcher solve
the problem and come to conclusion”
41

42. Now Research Methodology is a way to systematically solve the
research problem it may be understood as a science of studying now
research is done scientifically. In it we study the various steps that are
generally adopted by researcher in studying his research problem along
with the logic behind them it is necessary for the researcher to not know
not only the research methods/ techniques but also methodology.”
In this project we consider a descriptive research that include surveys
and fact finding enquiries of different kinds. The major purpose of
description of the state of affairs as it exits at present.
42

43. RESEARCH PROCESS
Problem formulation
Research design
Sample design
Data collection technique
Fieldwork
Analysis & interpretation
Research report
RESEARCH DESIGN
43

44. A research design is the arrangement of conditions for collection and
analysis of data in a manner that aims to combine relevances to the
research purpose with economy in procedure. The design include an
outline of what the research will do from writing the hypothesis and its
operational implications to the final analysis of data. It helps to tackle the
problem of bringing various phases of research under control. The research
design helps to design the decision with respect to:
• What type of data is needed?
• From where data can be found?
• What period of time study include?
• How much material will be needed?
• What technique of gathering data will be adopted?
• How will data be analysed?
Features of good research design:
 Flexible appropriate ,efficient and economical.
 Design should minimize bias and maximize reliability of data collected and
analysed.
 Design should give smallest experimental error.
 Design should yield maximum information and provide an opportunity for
considering many different aspects of the problem.
44

45. Generally three types of research are included in research design. These are
as follows:
TYPES OF
RESEARCH
DESIGN
EXPLORATORY
RESEARCH
DESCRIPTIVE AND
DIAGONOSTIC
RESEARCH
EXPERIMENTAL
RESEARCH
 Exploratory research.
 Descriptive and diagnostic research
 Experimental research
45

46. The research design used in this research project is DESCRIPTIVE
RESEARCH. Descriptive research studies are those researches which
are concerned with describing the characteristics of a particular
individual or a group.
Studies concerned with specific prediction, with narration
of facts and narration of fact and characteristics concerning individual,
group or situation are all example of descriptive research studies.
METHODOLOGY
The research design is Descriptive studies. Descriptive studies are well
structured, they tend to be rigid and its approach cannot be changed every now and
then. Descriptive studies are undertaken in many circumstances: When the
researcher is interested in knowing the characteristics of certain groups such as
age, profession. When the researcher is interested in knowing the proportion of
people in given population who have behaved in a particular manner, making
projection of certain things. The objective of this kind of study is to answer the
why, who, what, when and how of the subject under consideration. I have taken
descriptive because my research includes the knowing the behavior of customer
towards advertisement. I have analyzed how people of various age groups respond
to different advertising or their perception towards advertisement.
Methodology of the study
46

47. 1) The training policy is formulated at the central office and the central office
reserves the right to make any modifications required. However the
implementation of the training policy will come under the purview of
Principals of Zonal T training centres in each zone.
2) Training modules must be designed differently so as to suit the specific needs
of a target group. E.g-functional topic must concentrate on theoretical aspets
and case studies
3) Ideally training sessions for management cadre should be conducted at MDC
so that along with functional and theoretical input, some managerial leadership
and decision making are also included.
4) Training inputs for clerical staff and offer up to A.O can be conducted at the
Zonal Training centers, D ivisonal and Employees Training Centers. Here the
emphasis would be on subject specific . knowledge use of relevant FEAP
modules etc
DATA COLLECTION METHOD
47

48. There are two type of data collection method
Types of Data collection method-
 Primary Data
 Secondary Data
PRIMARY DATA-Primary data means data that are collected by
different techniques likes Questionnaire, Depth interview, Surveys,
Schedules.
Sources of Primary data:



CANOPY.
Online advertisement.
Office visit.
Data obtain by the Clients.
SECONDARY DATA-Secondary data means that data are already been
collected and analyzed by someone else.
Sources of Secondary data: Telle calling
 References
 Data from other company.
Unpublished Data: Data may be obtained from several
companies, organizations, working in the same areas.
 Data Collected by Industry Associations.
Journal/ Newspapers etc.: Some newspapers/ Journals collect
and publish their own data, e.g. Indian Journal of Economics,
Economist, Economic Times.
Questionnaire
48

49. The questionnaire is list of questions to be asked from the respondents. It also contains a
suitable space where the answer can be recorded.
“The term questionnaire usually refers to a self-administered process whereby the
respondents himself read the question and records his answers without the assistance of an
interviewer”
Types of questionnaire
1. structured
2. non-structured
Questionnaire used in the study
Structured Questionnaire
A structured questionnaire is one in which there are limited choices to the question
given. The person who fills in the questionnaire has to give answer from the given choices only.
Non-structured Questionnaire
In this type of questionnaire no limited choices to the question given. The person who
fills the questionnaire has to give answer from his own way.
In this survey used by me both type of question.
SAMPLING
49

50. AREA of sampling is LUCKNOW ONLY.The
size is 300 which include all age group between
18-60 years .
Interest of people in real estate investment
Based on the response of 300 people following table has been madeS.no
TYPE
INTERESTED
NOT
INTERESTED
1
Flats
110
190
2
Villa
70
230
3
Plots
90
210
4
Commercial
area
30
270
300
250
200
interested
150
not interseted
100
50
0
1
2
3
4
50

51. Mode Of Investment In Land And Building
By The People
There is two type of investment take place
in real estate investment either for
residential purpose or for investment
purpose.
Based on the response of 300 people following
table has been madeFOR RESIDENTIAL PURPOSE =170
FOR INVESTMENT PURPOSE=130
200
150
RESIDENTIAL
100
INVESTMENT
50
0
51

52. RESEARCH METHODOLOGY
 A questionnaire was prepared to gauge the
awareness of Real Estate investment.
 Survey has been done in and out the office
covering a wide cross-section of the society.
 The question was presented in one to one
interview with each of the respondents.
 Respondents of the question had been
thoroughly analysed.
 Conclusions had been arrived at using the
response of the questionnaire.
52

53. SWOT ANALYSIS
Strength
The key strength areas of EARTH INFRA
VENTURE is there motivated and highly competent staff
who is aggressive in their persuit for excellence in term of
employee competence it rivals the highly rated Real
Estate Company
Weakness
Though Earth Infra has wide coverage of
network throughout the country it is not considered
adequate keeping in view is wide customer base.
Opportunity
EARTH INFRA VENTURE has good
opportunity in those urban areas which are still
untouched by other company.
Threat
Other company like ANSAL,GJK are
expanding at a very fast rate and are pperceived as
threat to Earht infra venture.
53

54. SUMMARY OF LEARNING’S EXPERIENCE
• Non-commission revenues will become critical to the
profitability formula.
• More and more menu driven services will be offered.
• Almost every aspect of the transaction will be part of an electronic.
• Electronic commerce will require standardization.
• Standards will cause commodization.
• The unconnected agent will become the endangered species.
• Predictability/accountability will be the keys.
• The agent will be re-evaluated.
• The Internet business will be a significant market share
(25Interactivity on the Internet will be the norm.
• A significant share of transactions will be managed from point of
contact.
• Meeting the customer’s definition of value will be Managed
transactions will use designated service providers at all levels of the
transaction.
• Marketing resources will be invested where they generate proven
results.
• Range of products and services will be limited only by imagination.
• The real estate industry should prepare for an increasingly technologydriven environment in which empowered consumers drive the mark
competitive dynamics.
• A plethora of new entrants will emerge to capitalize on technology
enabling new business models and value propositions.
54

55. CAREERS IN REAL ESTATE
The real estate profession has expanded and offers one of the widest career selections in
the business world today. Helping people buy and sell homes, office buildings, industrial
property and corporation farmland, property management, land development, mortgage
banking, urban planning, real estate counseling, appraisal and research are all aspects of a
career in real estate.
The "voice for real estate" and the industry's national professional
organization is the National Association of Realtors.
ADVANTAGES AND REWARDS OF A CAREER IN REAL ESTATE.
A career in real estate provides flexibility and freedom to set your own pace. Income
directly reflects your efforts, with no limits on what astute, hard-working men and
women can earn. Successful people in real estate are goal-oriented, persevering, selfmotivated, ambitious and people-oriented. The rewards of a real estate career are a
potential for high earnings, status in the community, autonomy, time freedom, helping
people, the intellectual challenge and the satisfaction from those accomplishments.
Working in real estate allows for independence and choices of environment in which to
work, such as affiliation with a large or small firm as a listed salesperson. With more
experience and upon passing of an additional exam, becoming a real estate broker is the
next step. Brokers can own their own businesses and employ other salespeople.
TYPES OF CAREERS IN REAL ESTATE:
Careers in Residential Brokerage –
Helping people buy and sell homes, is one of the most important and basic services a real
estate agent performs. Agents are experts in the process of buying and selling property,
financing, government programs, for example. The real estate agent's expertise facilitates
the transaction, saving clients time, trouble and money. Real estate professionals need to
have a thorough knowledge of such areas as real estate law, local economics, and fair
housing laws, types of financing, mortgages and government programs.
Careers in Commercial Brokerage –
Commercial brokers specialize in income-producing properties, such as apartment and
office buildings, retail stores and warehouses, shopping centers and industrial parks. To
understand and explain why the properties are good investments, commercial brokers
need to be aware of the growth possibilities of the area where the property is located,
current income tax regulations and purchasing arrangements that give the buyer a greater
return on investment. Commercial brokers may also have to arrange financing.
55

56. Careers in Industrial and Office Brokerage –Industrial and office brokers
specialize in the developing, selling or leasing property used for industry or
manufacturing. Brokers need to understand different types of industries and determine
such variables as transportation, proximity to raw materials, water and power, labor
availability and local building, zoning and tax laws.
Careers in Property Management –The property manager's primary function is
to maintain the property in order to produce the highest possible financial return over the
longest period of time. More importantly, the property manager is responsible for
protecting the owner's investment. Managed commercial properties are likely to be office
buildings and shopping centers. Residential properties might be apartment buildings,
apartment developments, condominiums and groups of homes owned by a single
investor. Property managers usually work for real estate firms. However, other
opportunities are found in the real estate department of banks and trust companies. For
large housing and commercial developments, managers are often expected to maintain an
office or residence on the premises and work with only one enterprise. When living
onsite, property managers can expect to be on call for emergencies at all times, beyond
maintaining standard working hours.
Careers in Land Development –Land development is one of the most important and
challenging specialties in real estate today. Developers turn land into profitable,
marketable developments - residential, commercial or industrial. Site selection is the first
decision developers must make. Planning and layout is handled only after the developer
determines the need for a project. Before the actual building can begin, developers must
first analyze all costs and arrange the financing. Then, they contract for the physical
structures and supervise construction. Finally, developers promote the finished
development to the prospects for whom it was planned.
Careers in Farm and Land Brokerage –Land brokers deal in land for farming and
acquisition of rural land by cities for residential, commercial and industrial expansion.
Success as a land broker depends on how accurately the income potential of the property
can be established. Brokers need a good working knowledge of various factors which
determines a farm's capacity to produce, including agricultural knowledge and
information such as market centers and transportation facilities.
Careers in Real Estate Appraising –Real estate appraisers determine the value of
properties. Real estate is appraised to determine many types of values - assessed value for
tax purposes, investment value or present value for a potential investor, "book" value for
accounting purposes, rental value for income projections and insurable value. Appraisers
need to know acceptable principles of appraisal and related information. They need to
have practical experience, technical education, good judgement and some knowledge of
mathematics, accounting and economics.
56

57. Careers in Urban Planning – If you would like to improve the environment and the
quality of people's lives, becoming an urban planner may fulfill your career objective.
Urban planners work with local governments and other civic groups to anticipate their
city's future growth. They propose physical changes to accommodate this growth. Not
many career guidelines exist for urban planning, but broad general experience is
important. Some colleges are now offering degrees in urban planning.
Careers in Real Estate Counselling–Real estate counsellors are in the business
of giving advice about property. They are the experts others seek when they want
answers to real estate questions. Counsellors must know every phase of the real estate
business because they use that knowledge in nearly every consultation. Often they will be
asked about income opportunities and productive uses of different kinds of properties.
There are relatively few brokers specializing in counseling, but the field will grow as
investors and owners realize the value of expert advice in developing property and
improving income. While accumulating experience in other real estate specialties, people
planning to become real estate counsellors also continue to study in continuing education
programs in financial management.
Careers in Real Estate Research –Real estate researchers contribute to the
decisions of many other real estate specialists. Brokers, property managers, appraisers,
financing experts and counsellors all depend on data provided by research. Research can
be divided into two main categories - physical and economic. Physical research means
studying buildings and structures of all types, especially in terms of the selection and
efficient use of construction materials. Economic research consists of determining
reliable answers to questions like, "How many people hope to buy homes next year?" "What will it cost them to borrow mortgage money?" and "What percentage of the
nation's homes are sub-standard?"
57

58. BARRIERS TO REAL ESTATE INDUSTRY
First, barriers for market access will be removed this year. According to INDIA’s
WTO commitment, wholly foreign-funded companies will be allowed to enter its
real estate market within three years after its WTO accession, and Sino-foreign
cooperative and joint venture real estate companies given national treatment.
Following this principle, Delhi has relaxed the restrictions for overseas investment
to enter the city’s property market. Though overseas investment in the sector
appeared mostly in the form of a joint venture, some foreign companies still plan
on setting up wholly owned firms in India.
Second, the 2008 Olympic Games to be held in Beijing has spurred the
development of the city’s real estate industry. Seeing the event as an opportunity,
many foreign companies came to seek cooperative
partners in property development, including those from the United States, the
Republic of Korea and Germany.
Third, the increasingly mature market has helped boom the sector. Delhi has also
witnessed the improvement of the financing market and opening of land transactions,
both serving as important conditions for the sound development of its real estate market.
Early this year, Delhi issued a new regulation on the use of land for commercial projects.
According to the regulation, the former practice of transferring the right to use land on
the basis of agreement is replaced by auction, public bidding and other open ways, which
is seen as a tangible step toward the establishment of an open, transparent and regular real
estate market.
The on-going designing of the overall layout of Delhi will be completed at the
end of this year. By then more opportunities for overseas investors will present
themselves. The design is a new blueprint for the development of Delhi.
58

59. LIMITATIONSAlthough every effort has been in to collect the relevant information through the
sources available, still some relevant information could not be gathered.
Busy Schedule of Concerned Executives: The concerned executives were
having very busy schedule because of which they were reluctant to give
appointment.
Time: The time duration could not provide ample opportunity to study every
detail of the company.
Unawareness: Executives were unaware of many terms related to same
while asking to them.
Confidential Information: As the company on account of confidential
report has not disclosed some figures. Moreover, in some cases separate accounts
of division are not separately maintained thereby, leading to restrictions in study.
59

60. CHAPTER 5
60

61. QUESTIONNAIRE
61

62. Question/Answer
Q.1. Have you purchased any flat or commercial
shop from Real Estate?
ans.
Q.2. From which Real Estate have you purchased?
ans.
Q.3. Have you purchased wave infratech?
ans.
Q.4. How are the services you get from wave
infratech?
ans.
Q.5. Are they provide good facility comparison to
others?
ans.
62

63. Q.6. Are the Banks provide loan against flat easily?
ans.
Q.7. Have you got good environment around the
flat?
ans.
Q.8. According to you are you satisfy with wave
infratech?
ans.
Q.9. Have you purchased another flat from any
Real Estate?
ans.
Q.10. If yes, then from which company?
ans.
63

64. QUESTIONNAIRE
Name…………………………..
Age…………………………….
Address………………………
Contact No…………………….
Q.1. Have you purchased any flat or commercial shop
from Real Estate?
(a) Yes (b) No
Q.2. From which Real Estate have you purchased?
(a) WAVE Infratech (b) Unitech (c) DLF (d) Ansal Plaza
Q.3. Have you purchased wave infratech?
(a) Yes (b) No
Q.4. How are the services you get from Wave infratech?
(a) Excellent (b) Better (c) Poor
Q.5. Are they provide good facility comparison to others?
(a) Yes (b) No
64

65. Q.6. Are the Banks provide loan against flat easily?
(a) Yes (b) No (c) Can’t Say
Q.7. Have you got good environment around the flat?
(a) Yes (b) No (c) Can’t Say
Q.8. According to you are you satisfy with wave
infratech?
(a) Yes (b) No
Q.9. Have you purchased another flat from any Real
Estate?
(a) Yes (b) No
Q.10. If yes then from which
(a)wave infratech (b) Unitech (c) DLF (d) Ansal Plaza.
65

66. CONCLUSION
66

67. CONCLUSION
The Indian real estate sector continues its steady progress with overall
sales activity going up significantly in the past six months. And the
driving factor behind the entire process has been the information
technology (IT) sector which has contributed considerably to the
demand side. Moreover, the nature of demand has also undergone a
complete transformation.
From small floor plates of 1,000 sq ft to 5,000 sq ft, the demand has
shifted to large contiguous floor plates of 6,000 sq ft to as high as 20,000
sq ft. This has forced builders/developers to offer large floor plates as
office space in case of both lease and capital values. "In a buyer's
market, sellers will have to offer products as per the requirement of
buyers. In this market, only those builders catering to the need-based
demand can succeed,.
Most of the metros are today gearing up to meet the demand for large
floor plates in accordance with the international trend. No longer is
work station space per person limited to a mere 50-70 sq ft. Most of
these IT companies are looking out for larger office spaces to meet their
100-120 sq ft per person work station need. Partho Gupta, a Mumbaibased software consultant, states that the bottomline is to enhance the
productivity level of staffs by providing a conducive working ambience.
"The nature of job in this sector is such that one needs a particular kind
of surrounding for achieving an optimal efficiency level,.
According to a Cushman & Wakefield report, many multinationals are
viewing Bandra-Kurla complex as the preferred destination for large
commercial space requirement as there are limited options for large
contiguous spaces of comparable quality in south, central and north
Mumbai.
"Earlier it was the price (capital value & rental) factor that governed
the relocation process to a large extent. However, now in the last one
year or so, companies are relocating their offices in search of large floor
spaces," opines Mr Ashok Kumar, director, Brooke International.
Never before the industry had experienced this kind of demand for
large floor plates for office spaces.
67

68. Adding to this demand is the recent emergence of dotcom start-ups.
According to an estimate, in the past eight months, one out of four
transactions belonged to dotcom or net-related business.
Even as the initial hype has cooled down considerably, these dotcom
ventures have played a big role in boosting the demand. Aashish Velkar,
director, Cushman & Wakefield is still very bullish about the dotcomdriven demand. "On the positive side, mergers and acquisition have
already started in the dotcom business.
This will provide consolidation to the entire business and help these
companies sustain in the longer run. According to Velkar, once again
Bangalore is emerging as the favourite IT destination if one goes by the
transactions that have taken place in the past three months.
68

69. RECOMMENDATIONS
69

70. RECOMMENDATIONS
Promotional activities-This is one of the primary things that are
required within the company. During my visits to different Company, I came
across that there is no awareness of the company in the form of posters,
stands and other related things. One thing that I would like to recommend
would be the introduction of more promotional activities so as to generate
more revenues for the company.
 Company can introduce more-– Schemes
– Get together’ for channel partners
– Brand recognition in the market
– To Keep more inventories
– Advertisement in Institutional Areas
Focus more on “b” and “c” category Companies - This is also one of the prime
things that are required. With around 80% of the revenues coming from less
than 20% of the Companies, more focus should be given on ‘b’ and ‘c’
category companies.’ A’ category agents are said to be the agents who
contribute more than Rs.50000 of revenues per month. Companies should
focus more on ‘b’ and ‘c’ category clients so that more of these clients can be
converted into ‘a’ category.
Co-ordination among different channels-With agency office in a different
building and no direct control over the district operations, transparency
between different channels is lacking. With the plan for executives that I have
suggested above, there could be more transparency that can come in the
overall operations of the NCR region.
Different commission slabs for different channels- With commissions being
one of the prime motives for the sales Executive to do business with different
companies, more and more emphasis should be given on the commissions that
are rendered to the agents.
Very limited corporate tie ups-This should be one of the most important
thing that should be on the agenda for the travel category. A corporate tie-up
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71. can easily deliver a business of more than 50000 per month. Other than that,
the contract is on a long term basis. This therefore helps in getting an easy
business for the company. Therefore, from my point of view, more emphasis
should be given on this category of business as well.
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72. BIBLIOGRAPHY
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73. BIBLIOGRAPHY
BOOKS:
• Kotler, Philip and Armstrong, Graw - Principles of Marketing,
Pearson Education, New Delhi 2007.
• Kotler, Philip - Marketing Management: Analysis, Planning,
Implementations and Control, Pearson Education, New Delhi.
2003, 11th ed.
• Sharma J K - Business Statistics (Pearson Education)
• Kothari C.R. – Research Methodology
DAILYS & JOURNALS
• Business World
• Business Today
• The Economic Times
WEBSITES
1. www.google.com
2. www.earthinfraventure.com
3. www.indianrealestateforum.com
4. www.wavecitycenter.com
5. www.wave-city-ghaziabad.com
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74. Summer Training Appraisal
Student’s Name:
Programme:
You are requested to provide your opinion on the following parameters.
Outstanding
Good
Satisfactory
Unsatisfactory
A
B
C
D
1. Technical knowledge gathered about the industry and the job he/she was involved.
2. Communication Skills: Oral / Written / Listening skills
3. Ability to work in a team
4. Ability to take initiative
5. Ability to develop a healthy long term relationship with
client
6. Ability to relate theoretical learning to the practical training
7. Creativity and ability to innovate with respect to work methods & procedures
8. Ability to grasp new ideas and knowledge
9. Presentations skills
10. Documentation skills
11. Sense of Responsibility
12. Acceptability (patience, pleasing manners, the ability to instil trust, etc.)
13. His/her ability and willingness to put in hard work
14. In what ways do you consider the student to be valuable to the organization?
Consider the student’s value in term of: (a)Qualification
(b) Skills and abilities
(c) Activities/ Roles performed
15. Punctuality
Any other comments ________________________________________________.
Assessor’s Overall rating
Assessor’s Name:
Designation:
Organization name and address:
Email id:
Contact No:
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