Kristina Halvorson

Greater Minneapolis-St. Paul Area United States

CEO and Founder, Brain Traffic

Technology / Software / Internet

Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the CEO of Brain Traffic, the coauthor of Content Strategy for the Web, and the founder of the Confab content strategy conferences. Kristina’s work focuses on the complex processes, people, and policies that create the foundation for smart, sustainable content. Her clients include some of the world’s most recognized brands, including John Deere, MasterCard, Publix, Marriott, and Crate and Barrel. She speaks regularly at companies and conferences about how our organizations need to change to support our audience needs and expectations for content.