1. Business Plan
Fashion Factory
By SK FARHAN TANVIR & KHALIL KHALIL.
1

2. Executive Summary
 Business Opportunity
 Marketing Analysis
 Financial Plan
 Risks
 Operations
2

3. Contents
 Executive Summary
 Business Opportunity
 Marketing Analysis
 Element of Success
 Marketing Plan
 Legal Matters and Risk Management
 Operations
 Financial Plan
 References
3

4. Business Opportunity
 About 46% Australians prefer online shopping.
 Limited number of online competitors.
 Quick & Easy way to shop.
 Growing market.
 Overseas Contacts.
4

5. Vision & Mission
 One of the top Online Clothing Store.
 One stop shopping.
 High quality products.
 Cheaper products.
5

6. Goals & Objectives
 Get at least 40% profit margin within the initial year.
 Increase the number of customer.
 Increase the average sales size.
 Increase repeat trade from customers.
 Undertaking more aggressive marketing and promotion.
 Improving business contacts.
 Retain long term contact with suppliers.
6

7. Market Analysis
 Industry Analysis.
 Competitor Analysis.
 Analysis of competitors.
 Analysis competitors products and services.
7

8. Industry Analysis
 Online shopping market is competitive.
 Level of online completion is increasing.
 Quite profitable business.
 Key points about the success in online clothing industry.
 Study your competitor’s pricing.
 Provide relevant descriptions.
 Get social.
8

9. Industry Analysis
0
2
4
6
8
10
12
2000-2004 2004-2008 2008-2012 2012-2016
2000-2004 2004-2008 2008-2012 2012-2016
9

10. Competitor Analysis10
Company Name Sales Mix
(Product/ Service)
Years in Business Reputation Rating
(1-10)
The Iconic 700 local and
International Brands,
45000 fashion and
sports products for
both men and women,
200+ new products
daily, 3hr delivery in
Sydney, Free next day
delivery over 50$, Free
returns for 100 days.
5 years - since the
website was launched
in 2011.
No 1 online clothing
store in Australia and
New Zealand in terms
of reputation.
ASOS Wide range of
products, International
flavour, Brand Power,
Favourable return
policy.
4 years - since the
website was launched
in 2012.
No 2 online clothing
store in Australia and
Britain in terms of
reputation.

11. Analysis of competitor’s products and services.11
Marketing mix The ICONIC ASOS
Product Quality Variable. Variable.
Price Medium Range in the market. Medium range in the market.
Place/Distribution Australia and New Zealand wide.
Operating from Sydney.
Australia and Britain wide.
Promotion Festival discounts and free
deliveries.
One stop shopping, discounts in
festivals.
People Very big organizations where staff
are very active in operating the
business from Sydney.
Franchisees and staff trained up to
the standards of franchisor.
Processes Documented processes and
standards to manage and get the
most value out of the business
Documented processes and
standards to manage and get the
most value out of the business
Physical evidence Everything to the standard of the
business from the quality of the
product, service, fit-out of the
premises and staff uniforms etc.
Everything to the standard of the
franchise from the quality of the
product, service, fit-out of the
premises and staff uniforms etc.

12. Element of Success
 Target market.
 Male consumers.
 Age 18-40.
 Melbourne.
 Competitive advantages.
 Quality, Value and Variety.
 Location.
 Relationship with the suppliers.
 Unique selling propositions.
 Promotions.
 Quality.
 Price.
 3 hours delivery.
 Weekend delivery.
12

13. Marketing Plan
 Marketing Objectives.
 Marketing Mix.
 Sales Analysis and Forecast.
13

14. Marketing Objectives
 To achieve sales of $250,000 for the first year.
 To achieve estimated 12% market share in next 12 months.
 To get into top ten online clothing store.
14

15. Marketing Mix
 Product
 Custom design
 Shirt
 T-Shirt
 Jeans
 Chinos
 Under garments
 Price
 Better quality products at a comparative price.
15

16. Marketing Mix
 Place
 100% online based.
 Main office in Melbourne.
 Promotions
 Vouchers
 Membership Card
 Festival Sales
 Get Social
16

17. Marketing Mix
 People
 Khalil Khalil
 SK FARHAN TANVIR
 Process
 Ensuring the stocks and delivery.
 Maintenance of our websites.
 Physical Evidence
17

18. Sales Analysis and Forecast.
90000
70000
90000
100000
0
20000
40000
60000
80000
100000
120000
QTR 1 QTR 2 QTR 3 QTR 4
Initial Year
Initial Year
18

19. Legal Matters and Risk Management
 Business Structure and Business Name
 Registrations, Licences and Permits
 Contracts and Agreements
 Risk Management
 Insurances
19

20. Business Structure and Business Name
Owners/Mangers
Team 1 Team 2
Khalil Farhan
20

21. Registrations, Licences and Permits
Description of Registration/Licence Date Obtained Expiry Date
Registration of Company November 1st 2016 Ongoing
Website/Domain Name November 1
st
2016 November 1
st
2018
Registration of Business Name November t 3rd 2016 November 2nd 2019
Australian Business Number (ABN, TFN,
PAYG, GST)
November 4th 2016 Ongoing
Garment Business Licence December 4th 2016 3rd September 2018
21

22. Contracts and Agreements
Contract/Agreement Contract or Agt
Yes/No
Current Status
Office Lease No Subject to finance
approval..
Franchise No
Plant & Equipment
Purchase/ Maintenance
No To be acquired as part of
the business.
Advertising Contracts No
Intellectual Property No
22

23. Risk Management23
Risk Description
Likelihood Impact Priority
Preventative Action Contingency Plans
Website H H H Implement great security
features
Keep software up-to-
date, SSL, installing
website security tools,
preventing SQL injection
Fire – loss of
property/life
M H H smoke alarms and
sprinkler system,
evacuation plans.
Immediate access to
personal resources to
rebuild shop and
business quickly whilst
waiting for insurance
payments
Change in
supplier’s terms
M M M Maintain good
relationships with
suppliers.
Utilise alternative
suppliers
Supplier unable
to supply
L M M Arrange alternative
suppliers, evaluate
substitute products
Purchase from
alternative suppliers

24. Insurance
Type of Insurance Insurer and Policy # Annual Premium Commencement
Date
Expiry Date
Business Package Guild Insurance $ 1200 Insurances will be
arranged upon
execution of the
contract.
Cyber liability
insurance
Guild Insurance $ 1000 Insurances will be
arranged upon
execution of the
contract.
24

25. Operations
 Business Premises and Location
 Plant and Equipment Requirements
 Purchasing and Supply
 Stock and Inventory
 Information and communication technology
25

26. Business Location and Equipment
 Lease a warehouse with an office.
 Main office Melbourne.
 Required Equipment
 Shelves
 Tables
 Chairs
 IT equipment.
 Packaging System
 Delivery Car
 Fire Protection
26

27. Supply and Stock
 Bangladesh
 Dhaka
 Narayanganj
 China
 Guangzhou.
 Stocked in Melbourne warehouse.
27

28. Information and communication technology
 Our Business is highly depended on ICT.
 Ensure Cyber Security for users.
 Online based payment system
 Pay Pal
 Master Card
 Visa
 American Express
28

29. Financial Plan
 Start-up Budget
 Source of Funds
 Profit and Loss
29

30. Start-up Budget
One off Costs Amount
IT equipment $20,000.00
Office equipment $15,000.00
Delivery Van $25,000.00
Website $10,000.00
Warehouse equipment $20,000.00
Starting Inventory $40,000.00
Permits+Lease
Deposits
$10,000.00
Sub Total $140,000.00
30
Monthly Expenses Projected Monthly
Expenses
Salary of Owners $6,000.00
Salary of staffs $5,000.00
Rent $3,000.00
Advertising and Promotions $1,000.00
Website maintenance $250.00
Insurance $200.00
Loan Interest rate $600.00
Sub Total $16,050.00
Total Estimated Start-up Capital $156,050.00

31. Source of Funds
Source Amount
Owner’s 240,000
Bank Loans 400,000
Total 640,000
31

32. Projected Profit and Loss
32 Year 1 Year 2 Year 3
Sales $1,040,300 $1,350,100 $1,660,500
Direct Cost of Sales $520,150 $675,050 $830,250
Other Production Expenses $0 $0 $0
Total Cost of Sales $520,150 $675,050 $830,250
Gross Margin $520,150 $675,050 $830,250
Gross Margin % 50.00% 50.00% 50.00%
Expenses
Payroll $192,000 $220,000 $240,000
Sales and marketing and
other expenses
$56,000 $66,000 $74,000
Utilities $12,000 $13,000 $14,000
Payroll Taxes $25,047 $27,047 $32,047
Other $0 $0 $0
Total operating expenses 285,047 326,047 360,047
Profit before interest and
taxes
235,103 349,003 470,203
EBITDA 235,103 349,003 470,203
Taxes Incurred 79,343 130,598 185,138
Interest Expenses 42,120 38,328 33,648

33. Projected Balance Sheet
Assets Year 1 Year 2 Year 3
Current Assets
Cash 119,850 145,093 185,456
Inventory 115,123 140,343 165,343
Fixed Asset
IT equipment’s and
others
140,000 151,000 142,000
Total Assets 374,973 434,436 492,799
Total Liability 84,973 94,436 97,799
Equity
Share Capital 240,000 280,000 320,000
Retained Earnings 50,000 60,000 75,000
Total Equity 290,000 340,000 395,000
33

34. References
[1]. Q. Government, "Café Paradiso sample business plan - publications | Queensland government,"
in Queensland Government, 1995. [Online]. Available: https://publications.qld.gov.au/dataset/cafe-
paradiso-business-plan. Accessed: Oct. 17, 2016.
[2]. [2]. H. Bhasin, "Concepts of marketing - Five marketing concepts explained," in MARKETING
BASICS, Marketing91.com, 2016. [Online]. Available: http://www.marketing91.com/concepts-of-
marketing/. Accessed: Sep. 12, 2016.
[3]. N. Piercy, Marketing Organisation (RLE marketing). London, United Kingdom: Routledge, 2014.
[4]. J. C. Levinson and A. Lautenslager, "This is how you come up with marketing goals," in Marketing,
Entrepreneur, 2014. [Online]. Available: https://www.entrepreneur.com/article/234204. Accessed: Sep. 12,
2016.
34

35. 35
Thank You