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IBM HR going social #SocialHRSuccess story

Story of IBM HR going social using collective intelligence and passionate advocates.

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IBM HR going social #SocialHRSuccess story

  1. 1. © 2014 IBM Corporation IBM HRGoing Social the #SocialHRS​uccess story
  2. 2. © 2014 IBM Corporation#SocialHRSuccess Together, we are SMARTER! 2
  3. 3. © 2014 IBM Corporation#SocialHRSuccess “In a social enterprise, your value is established not by how much knowledge you amass, but by how much knowledge you impart to others. This isn’t just a change in tools. It’s a change in mindset and organizational culture.” – Ginni Rometty, CEO IBM Council on Foreign Relations speech (March 2013) 3 Socialisfundamentallyabout achangeinbehaviorandculture
  4. 4. © 2014 IBM Corporation#SocialHRSuccess4 Newwaysof workingareemerging Where the work is done… virtually, in open communities Who they work with… beyond their own teams and across boundaries The quantity and pace of work... rapid action Social Business impacts IBMers How they behave… more transparent and open in daily work The systems, processes & tools they use… IBM Connections communities, activities, wikis, profiles How decisions are made… with input and insight from many What do these changes mean for the way we work in HR and serve our clients?
  5. 5. © 2014 IBM Corporation#SocialHRSuccess5 HRisleadingSocialinIBM Social in HR Charter: https://ibm.biz/BdRHpQ One blog post a week 50+ use cases & stories of social HR by #SocialHRAdvocate 100% social way of working - 6 projects launched including #SocialHRTipoftheWeek IBM’s #3 global trending hashtag in 2014 | HR more active on Connections than rest of IBM
  6. 6. © 2014 IBM Corporation#SocialHRSuccess SocialHRfurther,faster,startingwithablog! 6 Identified and hand picked 60+ HR Professionals who are socially eminent, and using social actively in their work 1 2 Created a community, shared project overview on a kickoff call, got the team energized about and engaged in the cause 3 Asked for team to identify actions and solutions to achieve broader(er) adoption of social in HR and voted for the best We used social to become social… 100% open, 100% social
  7. 7. © 2014 IBM Corporation#SocialHRSuccess7 One blog per week. 53 Blogs. Total Hits: 25012+ Customized learning roadmap for HR Professionals to adopt social capabilities. Pairing senior HR leaders with SocialHRAdvocate to support, guide and advice on social usage Top hashtags as on Connections 3rd - SocialHRSuccess 4th - Myweekin3words 6th - SocialHRTipoftheWeek HR employees have tripled their social participation on Connections since Jan 2014 Creating a benchmark and culture of design efficacy in using online communities One tip each week. 50+ tips. 5000+ wiki views and #6 hashtag on Connections
  8. 8. © 2014 IBM Corporation#SocialHRSuccess8 #SocialHRSuccessisthe#3trendingtaginIBM • Started through a public blog • One blog post a week – use cases & stories of social HR share with IBM employees. • 3 top hashtags in top 10 in all of 2014 • 100% social and open way of working and project management - 6 projects successfully launched so far Internally on Connections as of Nov 24th 2014
  9. 9. © 2014 IBM Corporation#SocialHRSuccess9 HRProfessionalsarenowmoreactiveonConnections 2013 2014 A large increase in social media usage by the HR function since the introduction of #SocialHRSuccess
  10. 10. © 2014 IBM Corporation#SocialHRSuccess10 Thechangeishappening…
  11. 11. © 2014 IBM Corporation#SocialHRSuccess11

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