marcus evans Summits is very pleased to announce Anthony Xydis, Chief Marketing Officer, Australian Radio Network as a Speaker at the CMO Summit to be held on August 15 – 17, 2016 at The RACV Royal Pines Resort, Gold Coast.
Anthony is a member of the executive team and is responsible for leading the marketing, communications, events & activations and insight function nationally; developing and implementing the strategy for both consumer and trade activities across ARN’s portfolio of brands, including the KIIS and Pure Gold networks, the Edge and digital entertainment & music streaming platform iHeartRadio.
Anthony led the marketing activities in the launch of Sydney’s newest radio station, KIIS 1065, headlined by Kyle & Jackie O, resulting in the brand moving from a #6 radio station to #1 in just eight weeks. Following on from this successful launch, Anthony then steered the rebrand of sister stations, WS FM101.7 Sydney and Gold104.3 Melbourne and the rollout of the KIIS network across Australia.
Prior to joining ARN, Anthony was the International Marketing and Brand Director for Clear Channel, with responsibility for all marketing across Europe, Asia Pacific and Latin America and, previously, was Marketing Director at Adshel overseeing both Australia and New Zealand.
At the CMO Summit in August, Anthony will share his valuable insights on the Australian Radio Network’s brand journey from conceptualisation to execution with his presentation titled The Creation of a New Entertainment Brand.
Anthony will be joined by leading industry thought leaders and subject matter experts from Cotton On Group, Diageo Australia, McDonald’s Australia, Mercer Australia, Acer Australia, Mondelēz International, ANZ, Lenovo, LEGO Australia & New Zealand, Baskin-Robbins Australia, Bupa Australia & New Zealand, Lindt Australia and many more.
The CMO Summit is an exclusive opportunity for Australian and New Zealand marketers to learn from global brands and share experience with thought leaders highly experienced in conquering the hearts and minds of local consumers. Combining best practices for unleashing innovation and creativity, embracing digital tools and winning at multi-channel communication, the event is highly focusing on the specificities and challenges observed across the region, and will provide insights on the latest tools and techniques enabling regional success.
Featuring some of the most influential marketers in areas such as social media, data management, mobile marketing, consumer behaviour and much more, the CMO Summit is the event not to be missed!
For more information on the CMO Summit, contact:
Khadija Jaafar
Senior Marketing Executive
+603 2723 6748
SitiK@marcusevanskl.com
http://events.marcusevans-events.com/cmoanz/
Anthony Xydis, Chief Marketing Officer of Australian Radio Network to speak at the CMO Summit
1. News release
Anthony Xydis, Chief Marketing Officer of Australian Radio Network to speak
at the CMO Summit
marcus evans Summits is very pleased to announce Anthony Xydis, Chief Marketing Officer,
Australian Radio Network as a Speaker at the CMO Summit to be held on August 15 – 17, 2016 at
The RACV Royal Pines Resort, Gold Coast.
Anthony is a member of the executive team and is responsible for leading the marketing,
communications, events & activations and insight function nationally; developing and implementing
the strategy for both consumer and trade activities across ARN’s portfolio of brands, including the
KIIS and Pure Gold networks, the Edge and digital entertainment & music streaming platform
iHeartRadio.
Anthony led the marketing activities in the launch of Sydney’s newest radio station, KIIS 1065,
headlined by Kyle & Jackie O, resulting in the brand moving from a #6 radio station to #1 in just eight
weeks. Following on from this successful launch, Anthony then steered the rebrand of sister stations,
WS FM101.7 Sydney and Gold104.3 Melbourne and the rollout of the KIIS network across Australia.
Prior to joining ARN, Anthony was the International Marketing and Brand Director for Clear Channel,
with responsibility for all marketing across Europe, Asia Pacific and Latin America and, previously,
was Marketing Director at Adshel overseeing both Australia and New Zealand.
At the CMO Summit in August, Anthony will share his valuable insights on the Australian Radio
Network’s brand journey from conceptualisation to execution with his presentation titled The Creation
of a New Entertainment Brand.
Anthony will be joined by leading industry thought leaders and subject matter experts from Cotton On
Group, Diageo Australia, McDonald’s Australia, Mercer Australia, Acer Australia, Mondelēz
International, ANZ, Lenovo, LEGO Australia & New Zealand, Baskin-Robbins Australia, Bupa
Australia & New Zealand, Lindt Australia and many more.
The CMO Summit is an exclusive opportunity for Australian and New Zealand marketers to learn
from global brands and share experience with thought leaders highly experienced in conquering the
hearts and minds of local consumers. Combining best practices for unleashing innovation and
creativity, embracing digital tools and winning at multi-channel communication, the event is highly
focusing on the specificities and challenges observed across the region, and will provide insights on
the latest tools and techniques enabling regional success.
Featuring some of the most influential marketers in areas such as social media, data management,
mobile marketing, consumer behaviour and much more, the CMO Summit is the event not to be
missed!
For more information on the CMO Summit, contact:
Khadija Jaafar
Senior Marketing Executive
+603 2723 6748
SitiK@marcusevanskl.com
http://events.marcusevans-events.com/cmoanz/