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HOW TO USE SOCIAL MEDIA
TO LAND YOUR DREAM JOB – Part II
Kevin G Smith & Lindsay DiPasquale
Career Planning and Placement / College to Careers
SHAPE YOUR STORY: PERSONAL
BRAND
IMAGE IS EVERYTHING
What do you ‘think’ you know?
Social Media – e-Reputation
• E-Rep - % of recruiters check your personal website?
• E-Rep - % of recruiters conduct google search before
hiring?
• E-Rep – What are common e-reputation issues?
• E-Rep – What do you do to protect your e-rep?
• E-Rep – Can you get fired from a bad e-rep?
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
What do you ‘think’ you know?
Social Media – Finding a Job/Intern
• Internships - Which social media sites are companies
looking at the most?
• Internships – What are hiring managers looking for on
social media sites?
• Internship – Are you ‘OK’ with a recruiter contacting you
on social media? Why/Why not?
• Internship – How do you make your e-profile ‘stand out’
over your peers? (optimizing your presence)
• Internship – Who in your network can ‘refer’ you?
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
What do you ‘think’ you know?
Social Media = Linked In
• IN – Do you have a Linked IN profile? Why/Why not?
• IN – What can you do with Linked IN?
• IN – How have YOU used Linked IN?
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
What do you ‘think’ you know?
Social Media – How HR Use SM
• HR – Which SM do Hiring Managers use to screen?
• HR – What phase of hiring process does HR use SM?
• HR - % of applicants are rejected AFTER HR reviews
social media presence?
• HR – Why are applicants rejected?
• HR – % are applicants are HIRED after HR reviews
social media presence?
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
What do you ‘think’ you know?
Social Media = Sharing TOO Much?
• Share – What do you typically share on SM?
• Share – Have you used Privacy options? Why/Why not?
• Share – Do YOU know what your ‘friends and family ‘
are saying about you?
• Share – What do you believe people should NOT share
on SM?
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
What do you ‘think’ you know?
Social Media & TWEETING
• TWEET – WHAT & WHY do you TWEET?
• TWEET – WHEN do you TWEET?
• TWEET – Do you RETWEET? Do you ask peers to
RETWEET?
• TWEET – How can this help you get a job?
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
KNOWLEDGE IS POWER
QUESTIONS AND ANSWERS

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Sm knowledge is power part ii final