Navigating Multi-Screen Monetization Challenges by Mike Kazmier Consumer awareness of multi-screen potential has grown rapidly with the proliferation of OTT services from global players such as Netflix. This awareness is creating demand for seamless access to content both inside and outside the home, independent of the device type, and impervious to geographical borders. They want, and expect, to view content on any device, engage with friends through social apps, and search an interactive program guide—all without a frustrating authentication process. Engagement and its measurement across devices is the new TV currency. Creating and operating these new distribution methods is, however, no easy task, even for the most innovative operator. At the Multi-network Solutions in the Real World Forum at NAB, attendees heard how operators are building their brands around consistent, high-quality user experience across devices to attract and retain engaged and loyal subscribers.

1. #multinetwork #nabshow
Navigating Multi-
Screen Monetization
Challenges
Michael S. Kazmier
Chief Technology Officer
Vubiquity

2. Multi-screen Monetization Challenges
 Multi-screen poses numerous challenges
 Scheduling, Packaging and Offer Management
 Content Preparation
 Metadata
 Advertising
 Data, Analytics and
Reporting
#multinetwork #nabshow

3.  Scheduling, Packaging and Offer Management
 Not all content is available on all platforms in the same
window
 Consumers are looking for content to be ubiquitous across
their devices
 2nd screens offer a tremendous opportunity to present
multiple offers and increase ARPU
#multinetwork #nabshow
Any Network Any Device Any Business Model
Multi-screen Monetization Challenges

4.  Content Preparation
 Content must be supported on
all major platforms – this
means Encoding and DRM!
 Content Preparation must
include support for Advertising
#multinetwork #nabshow
 New standards affecting
multiscreen monetization:
 Captioning: CEA-608,
SMPTE Timed Text, SRT,
iTT, SCC
 Cablelabs Real-time
Event Signaling and
Management
Multi-screen Monetization Challenges

5.  Metadata Considerations for Multi-screen
 Ubiquitous Search and
Discovery (EIDR)
 Flexible Poster Art
 Content Rights and
Restrictions
 Enhanced, extended and
deep Metadata
#multinetwork #nabshow
T
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Multi-screen Monetization Challenges

6.  Advertising Complexities in Multi-screen
 Content is King
 Supporting programmer advertising is required
 Building a trusted ecosystem
 Consistency in campaigns
 Reporting and Affidavits
 Client side or network side ad insertion?
#multinetwork #nabshow
Program Air Time C3 AAIM workflow with DAI
Capture Live
Feed/Ingest
Multi-screen Monetization Challenges

7.  Data, Analytics and
Reporting
 Data is valuable, but only if
its relative
 Tracking multi-screen
performance versus legacy
distribution
 New reporting requirements
 Devices, geolocation, total
session time, etc.
#multinetwork #nabshow
Multi-screen Monetization Challenges

8. #multinetwork #nabshow
Thank You
mkazmier@vubiquity.com
www.vubiquity.com