Multiscreen Video Comes of Age by Jim O'Neill Consumer awareness of multi-screen potential has grown rapidly with the proliferation of OTT services from global players such as Netflix. This awareness is creating demand for seamless access to content both inside and outside the home, independent of the device type, and impervious to geographical borders. They want, and expect, to view content on any device, engage with friends through social apps, and search an interactive program guide—all without a frustrating authentication process. Engagement and its measurement across devices is the new TV currency. Creating and operating these new distribution methods is, however, no easy task, even for the most innovative operator. At the Multi-network Solutions in the Real World Forum at NAB, attendees heard how operators are building their brands around consistent, high-quality user experience across devices to attract and retain engaged and loyal subscribers.

1. #multinetwork #nabshow
WELCOME
Engaging with the Connected
Consumer
April 9, 2013
8:00-10:00 am

2. Engaging with the Connected Consumer
 Welcome & Introduction
 Jim O’Neill, Parks Associates (now with Radi8 Creative)
 Presentations
 Robert Delamar, CEO ofTotalMovie
 Michael Kazmier, CTO of Vubiquity
 Julien Signès, President, CEO, co-Founder of Envivio
 Steve Oetegenn, Chief Sales and Marketing Officer
Verimatrix
 Panel Q&A with the Audience
#multinetwork #nabshow
#multinetwork #nabshow

3. #multinetwork #nabshow
Multi-screen Video
Comes of Age
Jim O’Neill
Research Analyst
Parks Associates
(now VP New Media, Radi8 Creative)

4. Access to Multi-screen Services
 TV Everywhere is (almost) anywhere
 86% of pay-TV customers in N. Am. have access
 Awareness remains limited
 Only 25% of U.S. pay-TV subscribers are aware
of TV Everywhere services
 Smartphone viewing has value
 43% of consumers watched live and on-demand
content on mobile phones in 2012
 Growth will continue
 By 2015, 95% of pay-TV subs will have access
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5. Broadband Penetration
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2009
2010
2011
2012
2013
2014
2015
2016
Broadband Households in the U.S. and Canada (Millions)
United States
Canada
Source: Online Entertainment - The New and Noteworthy
© 2013 Parks Associates
By 2016, nearly 110 million North American HH will Have Broadband

6. Why Consumers Watch Online
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I watch programs on the Internet that I have missed on TV
I watch Internet video at times when I couldn't watch broadcast
TV/Blu-ray discs
I watch Internet video because it's cheaper
I watch Internet video because I can't find the video on
broadcast TV of DVD/Blu-ray disc
I spend less time watching broadcast TV/Blu-ray disc now that I
watch Internet video
Percent indicating specific statement
Which of the following statements describe your use of Internet video?
Source: Online Entertainment - The New and the Noteworthy
© 2013 Parks Associates

7. Ubiquity of the Connected Consumer
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2010
2011
2012
2013
2014
2015
2016
Growth in Game consoles, Blu-Ray player and Tablet sales numbers
Game Consoles
Blu-Ray
Media Tablets
Source: Parks Associates Consumer Data
© 2013 Parks Associates
Tablets, Blu-Ray Players and Game Consoles are opening doors
to Over-the-Top Video Experiences

8. #multinetwork #nabshow
Thank You
jim@radi8creative.com
radi8creative.com/the-convergence
@JimONeillRadi8