Multi-network, multi-screen video services are now becoming “must have” features on the roadmap of competitive video service operators across the MENA region. With a wealth of multi-lingual content, the region is also a potential flagship for regional or global distribution strategies that expand the base of the regions operators. The technology and business trade-offs in these strategies, and ultimately the implementation decisions made can provide valuable insight for others currently considering or already planning their multi-network roll-outs. What does it take to put together a truly innovative and comprehensive solution to extend the reach of your traditional pay TV services? Hear from experts in their field on the evolving marketplace for video delivery and key technical considerations for launching multi-network and multi-screen services.

1. High-Performance Video
Apps on Android
Platforms
Cyrille Ngalle
Product Manager
NXP Software

2. Premium Content to Mobile
2
2

3. Premium Content Means
 Monetization
 Security
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3

4. Premium Content Means
 Broadcast heritage
 Specific formats, encoding, streams
 Complex platform and standards
questions
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4

5. Mobile Video Delivery
 Volatile network conditions
 Open Internet/OTT
 3G, 4G, WiFi
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5

6. Device Fragmentation
 > 800 device
models
 7 Android versions
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6

7. NXP Software Solution
 High performance engine for premium
video delivery on mobile
 Android and iOS
 Downloadable from application stores
 Online and offline HQ viewing
 For all popular contents on devices; live and VoD
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7

8. QuickPlayer for Security
 DRM support for Microsoft PlayReady
 Conditional access support of
Verimatrix
 AES decryption
 General software and platform
security
8
8

9. QuickPlayer for Bandwidth Issues
 Adapative bit-rate streaming
support
 HTTP Live streaming from
Apple
 Smooth switching between
bitrate profiles
 Smooth handover between
networks, 3G, 4G, WiFi
 Fast start-up of streams and
channel switching 9
9

10. NXP Software Handling Fragmentation
 Android coverage
 >700 device models
 Android 2.1 to 4.0
 Android experience
 Open Handset Alliance
 White list
 Validates before deployment all
popular hardware and software
configurations
 SDK for easy integration into
UI 10
10

11. End-user Benefits
 Instant
 Un-interrupted
 Personal living room experience
11

12. Thank You
cyrille.ngalle@nxp.com
www.nxp.com