LinkedIn is a powerful tool for B2B sales when people can move from using it as an online resume to an online resource. Looking at the applications, profile, settings and other LinkedIn capabilities we can create an online presence that is a amazing resource for B2B sales.
6. LinkedIn Settings: Can You Be Found Easily? 4 What do people find if they only remember your name?
7. LinkedIn Settings: Make It Easy To Connect 5 Don’t make it hard for people to connect with you
8. LinkedIn Profile: Be Consistent 6 Login to LinkedIn Hit “Profile” Go to “Summary” Click “Edit” Make the first paragraph of your profile summary about BreakingPoint and what we offer* *Subject to change when messaging is complete
9. LinkedIn Profile: Top Level Add the company name to your title Include a photo Use your status updates List BreakingPoint Sites 7
10. LinkedIn Apps: Be a Resource, Not a Resume 8 Login to LinkedIn Hit “Profile” Underneath “Summary” Click “Add Application”
11. LinkedIn Apps: SlideShare 9 The latest presentations The latest documents Create your own account at SlideShare.com or simply tie your LinkedIn account to BreakingPoint.
15. LinkedIn Apps: BlogLink Import BreakingPoint blog or any other RSS Feed: www.breakingpoint.com/community/rss www.breakingpointsystems.com/news/press-releases/RSS www.twitter.com/statuses/user_timeline/14399906.rss 11
18. LinkedIn Prospecting: Engagement Guidelines Be a resource. Don’t interrupt. Connect after meeting: Events Meetings Email Conversations Be current Update LinkedIn “like” services you use 14