The document provides an overview of Twitter, including how it works, best practices for business use, and case studies of how different companies have used Twitter successfully. It discusses key aspects of Twitter like tweets, retweets, mentions, and direct messages. It also lists several tools for managing Twitter accounts and examples of Irish and international companies that have built communities and engagement on Twitter, such as The Ashes, Naked Pizza, and CrackBird.

1. Twitter Overview and Case Studies Keith Feighery

3. Twitter

6. It ’s a Different Medium Than Facebook – and it can be difficult

7. Must know what you want to achieve through it and who you will be talking to

8. Find someone with a function, who has something interesting to say – and can say it well

9. And get them to engage at a granular level Build up community overtime

10. Twitter Timeline

11. The Tweet

12. Use ShareThis Browser plugin

13. Twitter Search

14. Case Studies

15. The Ashes

16. @theashes

18. The Flight

19. TravelSceneAus – The Hotel

20. VodafoneAus – The Phone

21. Australian PM welcomes @ashes

22. @LevisGuy

23. Naked Pizza

24. The North Face

25. American Cancer Society

26. Coffee Groundz

27. Etsy

28. American Apparel

29. AmEx OpenForum

30. Irish Case Studies

31. CrackBird

32. CrackBird

33. Donal Skehan - Markets Himself Provides Entertainment & Utility

34. Donal Skehan

35. Realex – Corporate providing Utility

36. General Account

37. Personalised Accounts

38. Murpys Icecream – Markets His Business To The Press Marketing The Business

39. Murphys Ice Cream

40. Pat Whelan Butchers

41. Fallon and Byrne

42. Twitter Backgrounds

43. Twitbacks.com

44. FreeTwitterDesigner.com

45. TweetyGotBack.com

46. Twitter Tools

47. Twitter.com

48. Tweetdeck

49. Seesmic

50. Hootsuite

51. Twitter Apps

52. ManageFilter.com

53. Manage Your Twitter Account

54. BufferApp.com (Queue Tweets)

55. TwentyFeet (Analytics)

56. Twilert (Google Alerts)

57. Tweriod –Best Time To Tweet

58. LinkedIn

59. The Profile

60. The Feed

62. Company Page

63. Company Services

64. Jobs

65. Thank You

66. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274