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Social Media Overview & Case Studies Keith Feighery: Digital Strategist
Overview of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Associated risks  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Social Media Landscape
[object Object]
Key Customer Engagement Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
The Big Switch
Pat The Baker
SandTex – Ireland Deserves Sun
Toyota Ireland
Mr Tayto
Murphys Ice cream
HairyBaby
Paddy Power
[object Object]
Domino’s
United Airlines
Marks and Spencers
[object Object]
TSA Agent Took My Son (US)
Stuff White People Like
Tube Worker abuses Traveller
Best Job In the World
[object Object]
Evian
Volkswagen
American Red Cross
Charmin “Go” Campaign
Zappos
Ford - FiestaMovement
Coca Cola “206 Expedition”
Skittles
Dell
Starbucks
Best Buy
H & M
[object Object]

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Social Media Case Studies