RPC-PPC Overview and keyword research with case studies and campaign management and monitoring

1. PPC Ads

2. Review Selection of Ads

4. Crystal Ski

8. Tropical Sky

10. Keycamp

12. Australian Sky

13. More PPC Examples

14. Business Mobile Phone Plans

15. Cheapest Mobile Phones

16. Best Deposit Rate

17. Private Health Insurance

18. Personal Injury

19. Windscreen Repair

20. Car Breakdown Recovery

21. Auto Breakdown Recovery Service

22. Beautician Dublin

23. Sea Pregnancy Treatments

24. Seaweed Baths

25. Beautiful Flowers

26. Newborn Baby Flowers

27. Im Sorry Flowers….

28. Christening Flowers

29. Wedding Flowers

30. New Baby Flowers

31. Sitelinks

33. Overview of Ad System Auction View Hal Varian Introduction http://www.youtube.com/watch?v=K7l0a2PVhPQ

35. Google Adwords http://adwords.google.com/support

36. Create an account - https://adwords.google.com

37. Ad Campaign

38. Create Ad Groups, Ads, Keywords

39. Adword Performance Interface

40. Keyword Research

46. Keyword Matches

47. Broad Match

48. Phrase Match

49. Exact Match

50. Negative Match

51. Keyword Insertion

53. How it works Search query: poodles yorkies west highland terriers Ad: Buy Poodles From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com Buy Yorkies From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com Buy Puppies From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com Destination URL: http://www.example.com/?kw=poodles http://www.example.com/?kw=yorkies http://www.example.com/?kw=west%20highland%20terriers

54. Capitalistion - Search:golden retrievers Your ad's title How the ad title appears to users What part of the keyword is capitalized? Buy {keyword:Puppies} Buy golden retrievers No part Buy {Keyword:Puppies} Buy Golden retrievers The first letter of the first word only (sentence capitalization) Buy {KeyWord:Puppies} Buy Golden Retrievers The first letter of each word (initial capitalization) Buy {KeyWORD:Puppies} Buy Golden RETRIEVERS The first letter of the first word and the entirety of each additional word Buy {KEYWORD:Puppies} Buy Golden Retrievers The first letter of each word (initial capitalization)

55. Refining Keyword Ads Ad group name: Puppies Keywords: golden retrievers, labradors, poodles, yorkies, puppies Ad text: Buy {KeyWord:Puppies} From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com

56. More Granular Ad Group Ad group name: Poodles Yorkies Keywords: poodles, poodle puppies, toy poodles yorkies, yorkie puppies, teacup yorkies Ad text: Buy {KeyWord:Poodle Puppies} Award-Winning Poodle Breeder Satisfaction Guaranteed! www.Example.com Buy {KeyWord:Yorkie Puppies} Award-Winning Yorkie Breeder Satisfaction Guaranteed! www.Example.com

61. To Link Adwords to Googe Analytics

63. Conversion Tracking

64. Create a conversion action

65. Adding $value variables