IBAT Wordpress session

1. Wordpress Session Keith Feighery

2. Agenda Overview of Content Management Systems and Blogging Platforms Wordpress Case Studies and Examples Registering a Domain & Setting up Wordpress self-hosted system Walk through of Wordpress Features Administration, Themes, Plugins, Post & Pages, SEO etc.. Class Exercise: Download and CustomiseWordpress.org Walk through of Using Wordpress Bought Themes Examples using Woo Canvas Theme

3. Content Management Systems & Blogging Platforms

4. Wordpress.org & .com

5. Blogging Overview

6. Introduction to Blogging Common Blogging Platforms WordPress, TypePad, Blogger Excellent low barrier to entry publishing platform Easy to use CMS system to produce and distribute all forms of digital media – text, audio, video, RSS Very effective way of building engaged community and improving SEO Provides a channel for businesses to use a more informal style to communicate Provides a hub for business to participate in wider conversations and discussion Leave comments, interact, generate interest, etc.. Search Engines Love regularly well formatted updated content Blogs are designed to be part of a connected eco-system which is at the heart of good SEO

7. Blogging Tips Connect to your most important keywords. Important for Search Engine Optimisation Grow the number of influential referral sites. Critical to get authoritative inbound links to your site Create outbound links using relevant anchor text Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. Understand the location of your audience. Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople. Measure endurance. Measure return visitor and length of time spent on site

9. Make sure you respond to key people – thos who subsribe and comment

10. Use Twitter and Facebook to promote blog

11. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.

12. Monitor conversations on both Facebook and Twitter

13. Use URL shorteners to gauge subject interest.

14. UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets (Use Vanity Urls)

15. Build cross-referencing across social media tools.

16. No social media tool is an island. Tools should cross-reference each other – But don’t necessarily re-publish the same content on each platform

18. Irish Wordpress Sites

19. Irish Blogs

20. Wordpress Integrated Blogs

21. Bloom

22. DMI

23. Web Kitchen

24. McGarr Solicitors

25. Smart Insights

26. Notary on Call

27. Irish Blogs

28. McGarr Solicitors

29. Wordpress.com Sites

30. Wordpress.com

31. Dashboard

32. Add Post

33. Add New Page

34. Front End

35. Process of Registering and Deploying Wordpress.org CMS on hosted server

36. GoDaddy

37. GoDaddyRegisteration

38. Domain Information

39. Set Name Servers

40. Blacknight Hosting Plans

41. Domain Management

42. Point at Domain Root Folder

43. Add New Database

44. Database Details

45. Wordpress.org Download

46. Wordpress 5-minute Install Doc

47. Wordpress Files

48. Change the WP-Config File

49. Download FTP Client

50. FTP Details

51. FTP Site Login

52. Upload Wordpress to Web Server

53. WP-Content Folder

54. WP-Themes

55. WP-Themes Folder

56. Theme Files

57. WP-Plugins Folder

58. Run Script: http://www.website.com/wordpress-folder.com/wp-install This Installs Wordpress Database and Configures Deployment

59. Initial Wordpress Screen

60. Wordpress Backend Administration

61. Login to Backend – www.website.com/wp-admin

62. Wordpress Dashboard

63. General Settings

64. Writing Sessions

65. Reading

66. Permalink Settings

67. Permalink Tags

68. Add New Post

69. Add Page

70. Create Categories

71. WordpressPlugins

72. All in One SEO Pack

73. All in One Settings

74. Add To FacebookPlugin

75. BlubrryPodcastPlugin

76. Blubrry Settings

77. Blubrry Audio Player

78. Podcast Channels

79. PostiePlugin

80. Google Analyticator

81. Google Analyticator Settings

82. GD LinkedInPlugin

83. Google XML Sitemaps

84. ShareThis Settings

85. WP-Touch Plugin

86. WP Mobile Settings

87. ShareThisPlugin

88. TweetMemePlugin

89. Google Analytics Plugin

90. Vipers Video Plugin

91. Database Backup Plugin

92. Related Posts Plugin

93. Security Scan Plugin

94. Super Edit Plugin

95. SEO Friendly Images

96. Appearance

97. Manage Themes

98. Manually Editing Themes

99. Edit Themes – Style.css

100. Edit Themes – Index.php

101. Deploying Wordpress Locally using Webserver

102. XAMPP – http://www.apachefriends.org/en/xampp.html

103. WAMP - http://www.wampserver.com/en/

104. MAMP - http://www.mamp.info/en/index.html

105. Filezila - http://filezilla-project.org/

106. Deploying WP Locally

107. Wordpress.org – Download it

108. WP Folder (the software)

109. Make Sure WebServerRunnnig

110. Create Database

111. DMI-WordPress DB Created

112. Add Wordpress folder to htdocs or www folder

113. Edit Config File

114. Run Install Script –http: localhost:8888/BlogFolderName

115. Login to Wordpress

116. Default Wordpress Theme

117. Wordpress Back-End

118. Wordpress Bought Themes and Frameworks

119. Bought Themes Different Licensing and Usage Terms Single Use, Developer, Enterprise Editions Pricing reflects flexibility of usage and provided functionality Provide Out of the Box Design and Functionality Enable easy cutomisation of Themes without having to handcraft CSS code Provide in-built plugin functionality for SEO, Backups, No-follows, Google Analytics, JQuery Sliders, Security etc.. Provide multiple theme templates to facilitate creation of Content Management Systems

120. WP Remix Themes

121. Woo Themes

122. Woo - Canvas Theme

123. Woo - Biznizz

124. Theme Forest

125. SmallFolio

126. CMS Theme

127. DIY Themes

128. Studio Press

129. Building WP CMS System from Theme Framework CANVAS Theme – Woo Themes

130. Woo Canvas – General Settings

131. Canvas Layout Plugin

132. Woo General Styling Plugin

133. Post Styling

134. Sliders

135. SEO Plugin

136. Other Examples of WOO Themes

137. Bizznet

138. Inspire

139. Thank You