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Wordpress SessionKeith Feighery
AgendaOverview of Content Management Systems and Blogging PlatformsWordpress Case Studies and ExamplesRegistering a Domain & Setting up Wordpress self-hosted systemWalk through of Wordpress FeaturesAdministration, Themes, Plugins, Post & Pages, SEO etc..Class Exercise: Download and CustomiseWordpress.orgWalk through of Using Wordpress Bought ThemesExamples using Woo Canvas Theme
Content Management Systems & Blogging Platforms
Wordpress.org & .com
Blogging Overview
Introduction to BloggingCommon Blogging PlatformsWordPress, TypePad, BloggerExcellent low barrier to entry publishing platformEasy to use CMS system to produce and distribute all forms of digital media – text, audio, video, RSSVery effective way of building engaged community and improving SEOProvides a channel for businesses to use a more informal style to communicateProvides a hub for business to participate in wider conversations and discussion  Leave comments, interact, generate interest, etc..Search Engines Love regularly well formatted updated content Blogs are designed to be part of a connected eco-system which is at the heart of good SEO
Blogging TipsConnect to your most important keywords.Important for Search Engine OptimisationGrow the number of influential referral sites. Critical to get authoritative inbound links to your siteCreate outbound links using relevant anchor textBe generous with links to other blogs and websites and others will return the favor and build your traffic for you.Understand the location of your audience. Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.Measure endurance.Measure return visitor and length of time spent on site
Blogging Tips cont.Find and nurture your most important readers and constituents
Make sure you respond to key people – thos who subsribe and comment
Use Twitter and Facebook to promote blog
 If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.
Monitor conversations on both Facebook and Twitter
Use URL shorteners to gauge subject interest.
UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets (Use Vanity Urls)
Build cross-referencing across social media tools.
No social media tool is an island. Tools should cross-reference each other – But don’t necessarily re-publish the same content on each platform
Embed and measure calls to action. If we can get people to a landing page, we should. Some Irish Blogs
Irish Wordpress Sites
Irish Blogs
Wordpress Integrated Blogs
Bloom
DMI
Web Kitchen
McGarr Solicitors
Smart Insights
Notary on Call
Irish Blogs
McGarr Solicitors
Wordpress.com Sites
Wordpress.com
Dashboard
Add Post
Add New Page
Front End
Process of Registering and Deploying Wordpress.org CMS on hosted server
GoDaddy
GoDaddyRegisteration
Domain Information
Set Name Servers
Blacknight Hosting Plans
Domain Management
Point at Domain Root Folder
Add New Database
Database Details
Wordpress.org Download
Wordpress 5-minute Install Doc
Wordpress Files
Change the WP-Config File
Download FTP Client
FTP Details
FTP Site Login
Upload Wordpress to Web Server
WP-Content Folder
WP-Themes
WP-Themes Folder
Theme Files
WP-Plugins Folder
Run Script: http://www.website.com/wordpress-folder.com/wp-installThis Installs Wordpress Database and Configures Deployment
Initial Wordpress Screen
Wordpress Backend Administration
Login to Backend – www.website.com/wp-admin
Wordpress Dashboard
General Settings
Writing Sessions
Reading
Permalink Settings
Permalink Tags
Add New Post
Add Page
Create Categories
WordpressPlugins
All in One SEO Pack
All in One Settings
Add To FacebookPlugin
BlubrryPodcastPlugin
Blubrry Settings
Blubrry Audio Player
Podcast Channels
PostiePlugin
Google Analyticator
Google Analyticator Settings
GD LinkedInPlugin
Google XML Sitemaps
ShareThis Settings
WP-Touch Plugin
WP Mobile Settings
ShareThisPlugin
TweetMemePlugin
Google Analytics Plugin
Vipers Video Plugin
Database Backup Plugin
Related Posts Plugin
Security Scan Plugin
Super Edit Plugin
SEO Friendly Images
Appearance
Manage Themes
Manually Editing Themes
Edit Themes – Style.css
Edit Themes – Index.php
Deploying Wordpress Locally using Webserver
XAMPP – http://www.apachefriends.org/en/xampp.html
WAMP - http://www.wampserver.com/en/
MAMP - http://www.mamp.info/en/index.html
Filezila - http://filezilla-project.org/
Deploying WP Locally
Wordpress.org – Download it
WP Folder (the software)
Make Sure WebServerRunnnig
Create Database
DMI-WordPress DB Created
Add Wordpress folder to htdocs or www folder
Edit Config File
Run Install Script –http: localhost:8888/BlogFolderName
Login to Wordpress
Default Wordpress Theme
Wordpress Back-End
Wordpress Bought Themes and Frameworks
Bought ThemesDifferent Licensing and Usage TermsSingle Use, Developer, Enterprise EditionsPricing reflects flexibility of usage and provided functionalityProvide Out of the Box Design and FunctionalityEnable easy cutomisation of Themes without having to handcraft CSS code Provide in-built plugin functionality for SEO, Backups, No-follows, Google Analytics, JQuery Sliders, Security etc..Provide multiple theme templates to facilitate creation of Content Management Systems
WP Remix Themes
Woo Themes
Woo - Canvas Theme
Woo - Biznizz
Theme Forest
SmallFolio
CMS Theme
DIY Themes
Studio Press
Building WP CMS System from Theme FrameworkCANVAS Theme – Woo Themes
Woo Canvas – General Settings
Canvas Layout Plugin

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