Make sure you respond to key people – thos who subsribe and comment

Use Twitter and Facebook to promote blog

If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.

Monitor conversations on both Facebook and Twitter

Use URL shorteners to gauge subject interest.

UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets (Use Vanity Urls)

Build cross-referencing across social media tools.

No social media tool is an island. Tools should cross-reference each other – But don’t necessarily re-publish the same content on each platform