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2. IBAT-OverviewContentMarketing

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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

The document discusses content marketing programs and strategies. It provides an overview of content types, who creates content, and what content aims to do. It also discusses leveraging owned media assets, advantages of content marketing, and differences between success and failure in content marketing programs.

TechnologieBusiness
1 von 15
Content Marketing Programmes Keith Feighery
Moodle Information contained within Admission Pack IT Services – 01-4177573 Slides – www.slideshare.net/kfeighery
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Driven Marketing
Content types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who creates the content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What we want our content to do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Owned Media Solutions
Leveraging Owned Media Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Mktg: Success Vs Failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inbound Marketing V Content Marketing Debate – Semantics?
Hubspot – Inbound Marketing Company view
Social Media Landscape

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