A design team collaborates to develop a design that fulfills the given brief. The team researches the brief, shares ideas, and evolves the concept until the brief is met. Ideas are presented to the client as a storyboard or prototype for approval. The team leader ensures each member understands the brief and works as part of the team, communicating effectively. Modern trends in team leadership include autocratic, democratic, collegial, and laissez-faire styles. An exercise has students design a website for a sports team by researching sites, creating mind maps and sketches for the client's approval.

1. Collaborative
Approaches to Design

2. Design Teams
• A design team is a group of people working
together on a design brief
• The team will share the vision and develop a
design that fulfils the brief given to them
• A strong design team co-operates to solve
problems

3. Steps to working collaboratively
• Teams thoroughly research the design brief
• All team members understand the limitations
of the brief
• Share ideas and build concepts
• The team evolves and reshapes the concept
and ideas until the brief is met

4. Steps to working collaboratively
• Ideas generates as a team are presented to
the client in a storyboard/prototype format
• The client approves the design? – otherwise
back to the designing board
• Specifics in manufacturing and marketing are
examined

5. Role of Team Leader
• Ensure that each team member has a clear
understanding of the design brief and is
working as a functioning part of the team.
• The team leader should be a good
communicator and human resource manager

6. Modern trends in collaborative
team leading include
• Autocratic – management makes all of the
decisions
• Democratic – team is asked for their opions
• Collegial – team are involved in decision-
making from beginning
• Laissez-faire – team works independently
with little intervention from management as
long as job is done properly

7. Collaborative Group Exercise for two
Your design team has been approached to
design a new website for a sporting team
(your choice) – follow these steps
Create a new word document
Research existing websites
Put in screen shots of the websites
Create a list of Positive, Negatives & Interesting
points of each site

8. Exercise continued
Draw a mind map of ideas
• E.g. colour, layout, mood
• Functionality – forums, results tables, etc
• Media elements to include – images, video, audio
When completed draw a rough sketch of the home
page of the website
Hand in to your teacher (the client) for approval –
also attach the mind map and screen shots with
PMI’s

9. Styles of collaborative Management
Extension Exercise
Research the following collaborative
Management Styles
Herzberg’s motivation theory
Management by Objectives
Total Quality Management
Value Added Management

10. Styles of collaborative Management
Extension Exercise
Research the following collaborative
Management Styles
Herzberg’s motivation theory
Management by Objectives
Total Quality Management
Value Added Management