1. Interactive Communication Project – 2011 Shopping experience & interaction design Department of Design (DoD), Indian Institute of Technology - Guwahati Design and development of an interactive installation to enhance the consumer experience of buying cloths in an apparel shop

2. Course description Department of Design (DoD), Indian Institute of Technology - Guwahati Each project described here is an outcome of nearly four week long exercise on understanding shopping experience, apparel shops in Guwahati, choice of cloths, interactive installation, prototyping (using flash, fiducial, arduino, netlabhub, sensors etc.) The ideas showcased here are generated during “Interactive Communication Project - 2011” led by Prof. Keyur Sorathia at Department of Design (DoD), Indian Institute of Technology (IIT)-Guwahati. A very special thanks to supporting staff, students, professors and those who make open source prototyping tools. Keywords Enhance shopping experience Apparel shops/malls/showrooms Interactive installation Retail experience Prototyping Nomadic installation New interaction modalities

3. Students Department of Design (DoD), Indian Institute of Technology - Guwahati Abhishek Gupta Yogesh Gupta Pramod Kumar Kshitij pandey R.Bharadwaj Pranjal Shrivastava Sujan Kam Nitish Meena Aman Gupta Kshitij Bharadwaj Gaurav Kulsrestha Kanupriya Jain Paresh Joshi Jashanjit Kaur Vishwajit M i shra Abhiraj Satarate Reecha Bharali Shubhankar Gahlot Vivek Sahi Shivanku Kumar Manas Modi Guided by: Prof.Keyur Sorathia

4. Pick | Choose | Experience by Gaurav, Kanupriya and Paresh Department of Design (DoD), Indian Institute of Technology - Guwahati

5. Pick | Choose | Experience by Gaurav, Kanupriya and Paresh Department of Design (DoD), Indian Institute of Technology - Guwahati Video: http://www.youtube.com/watch?v=juPZt_v2hpc

6. Pick | Choose | Experience by Gaurav, Kanupriya and Paresh

7. WnC (Watch n Compare) by Kshitij B., Nitish & Aman Video: http://www.youtube.com/watch?v=H9Bl5dHevj0 Video: http://www.youtube.com/watch?v=H9Bl5dHevj0

8. WnC (Watch n Compare) by Kshitij B., Nitish & Aman

9. DudE by Kshitij, Pranjal & R.Bhardwaj Department of Design (DoD), Indian Institute of Technology - Guwahati The whole installation will be based on a table fitted with a screen, a tag reader and a CPU, the tag, a fiduciary marker, would be given along with the price tag and the user will be directed to place the tag at a particular area after putting the clothe on the surface of the table. This tag, when read, will give information to the CPU which will be fed to the flash player which will thence display the information related to the piece and its context of use V ideo: http://www.youtube.com/watch?v=mm-aYH8BbtY

10. DudE by Kshitij, Pranjal & R.Bhardwaj

11. Loon Buzz by Reecha Video: http://www.youtube.com/watch?v=H9Bl5dHevj0 Video: http://www.youtube.com/watch?v=H9Bl5dHevj0 Loon Buzz in an interactive installation in the form of interactive kiosk that enhanced the experience of shopping discounts, new arrivals etc. in an interactive way. The installation consists of several games attracting consumers to play content specific game and eventually help them win a discount or a new apparel. The name was derived from the name of the outlet Pantaloons and integrated with Buzz as it was to give information about the outlet in whole in terms of discounts, sales, upcoming fashion and the customer trends. It served the purpose of the retailers by helping know the current customer trends

12. WnC (Watch n Compare) by Kshitij B., Nitish & Aman

13. iZoom by Vishwajit, Abhiraj and Jashnjit Video: http://www.youtube.com/watch?v=H9Bl5dHevj0 Video: http://www.youtube.com/watch?v=H9Bl5dHevj0 This project explores the possibility of enriching the experience of the user by making an interactive installation in which a display screen just outside the changing room would function to engage the person by showing him draped in different attires as he moves in front of it. This would be totally unexpected for the user who would enter the dressing room with a fixed set of clothes and see him dressed in completely different attire as he steps out of it in the screen. He will get to see the latest collection, without having to hunt for dresses and try each one out

14. iZoom by Vishwajit, Abhiraj and Jashnjit

15. Thank you. Prof. Keyur Sorathia Department of Design (DoD), IIT Guwahati Department of Design (DoD), Indian Institute of Technology - Guwahati