2. KEVIN PIKE
2Kevin@RankFuse.com | 913-523-6234
• President , Rank Fuse Interactive
• 10 Years of Agency Experience:
• Google AdWords Certified
• Google Analytics Certified
• 3rd Most Popular Google Analytics Dashboard
3. Today’s Objectives:
• Setup
• Google Tag Manager
• Google Analytics
• Webmaster Tools
• Connecting Accounts
• Conversion Tracking
• Reporting Essentials
• Data Fundamentals
• Getting Keyword Data Back
• Campaign Tracking
• Putting it all together
• Actionable Insights
• Dashboards
• Automatic Alerts
5. Google Tag Manager
5
Why Should I Use GTM?
Benefits:
1. Manage All Tags in One Place
2. Manage Tag Firing
3. Track Outbound Links & Downloads
4. Track AJAX Form Submissions
5. Assign GTM Users / Restrict Website Access
6. Build For the Future
9. Google Tag Manager
9
Example: Add Tag Manager to a WordPress Website
Step 1. Go to Editor
Step 2. Select header.php file
Step 3. Find <body> tag
Step 4. Paste Tag Manager Code
Step 5. Click Update File.
11. Google Analytics Setup
1. Go to http://www.google.com/analytics/ and sign up for a free account.
2. Complete form fields until you gain tracking code like this:
3. Copy your tracking ID number and head back to Google Tag Manager.
11
14. Google Tag Manager
14
Google Analytics Tag Settings:
1. Product = Google Analytics
2. Tag Type = Universal Analytics
3. Enable Ad Features = True
4. Track Type = Page View
5. Fire On = All Pages
17. Google Analytics Setup
Stop Tracking Yourself & Bots
17
1. Go back to Google Analytics admin view & create a new profile :
2. Filter all known bots from new profile settings:
3. Filter Your Office IP Address:
18. Today’s Objectives:
• Setup
• Google Tag Manager
• Google Analytics
• Webmaster Tools
• Connecting Accounts
• Conversion Tracking
• Reporting Essentials
• Data Fundamentals
• Getting Keyword Data Back
• Campaign Tracking
• Putting it all together
• Actionable Insights
• Dashboards
• Automatic Alerts
21. Connecting Data
21
Add Webmaster Tools Data to Analytics
1. Go Back to Google Analytics.
2. Click Admin
3. Click Property Settings
4. Scroll to bottom of the next
page & click on adjust
webmaster tools.
22. Google Webmaster Tools
22
On the next screen click the edit link:
Select your URL from the search console and click save:
23. Connecting Data
23
Adding Adwords Data to Analytics
1. Go Back to Google Analytics.
2. Click Admin
3. Click AdWords Linking
4. Select Adwords Account on
next page.
5. Click Continue.
24. Connecting Data
24
PRO Tip – Build Retargeting Audience Early
Setup: Property Settings >> Remarketing
Audience Examples:
1. All Users.
2. Users who only visited once.
3. Returning Users.
4. Retarget only paying customers with
similar product ads.
5. Retarget people who abandoned
shopping cart.
25. Today’s Objectives:
• Setup
• Google Tag Manager
• Google Analytics
• Webmaster Tools
• Connecting Accounts
• Conversion Tracking
• Reporting Essentials
• Data Fundamentals
• Getting Keyword Data Back
• Campaign Tracking
• Putting it all together
• Actionable Insights
• Dashboards
• Automatic Alerts
26. Google Analytics Conversions
26
Engagement Goals vs. Ecommerce
Visit
Request
Info
Thank You
Shop
Add to
Cart
Order
Confirmation
What is Important To You?
•Email leads
•Trial signups
•Ebook downloads
•Account creations
•Newsletter signups
•White paper downloads
43. Tagging Clicks
43
Step 1: Go To URL Builder Tool
Step 2: Generate URL
Step 3: Hyperlink with URL
Step 4: View in Channels Report
How Do I Do That?
Use this same method with email links, QR Codes, banner ads, and other
digital marketing links
44. Today’s Objectives:
• Setup
• Google Tag Manager
• Google Analytics
• Webmaster Tools
• Connecting Accounts
• Conversion Tracking
• Reporting Essentials
• Data Fundamentals
• Getting Keyword Data Back
• Campaign Tracking
• Putting it all together
• Custom Dashboards
• Actionable Insights
• Automatic Alerts