Weitere ähnliche Inhalte Ähnlich wie Legal Marketing Association Annual Conference Presentation by Kevin OKeefe (20) Kürzlich hochgeladen (20) Legal Marketing Association Annual Conference Presentation by Kevin OKeefe1. Law Firm Social Media Do’s And Don’ts :
It’s All Relationships & Reputation
LMA Annual - Orlando
April 4, 2011
@kevinokeefe
2. Only 14%
of people
trust
advertising.
@kevinokeefe http://www.flickr.com/photos/canarypromo/423135451/in/photostream/
4. Professional
development...
wonderful
byproduct.
http://www.flickr.com/photos/spunter/3238629251/
@kevinokeefe
5. Business
development
...in time.
@kevinokeefe http://www.flickr.com/photos/dfoster/3463699933/
7. Networking through
the internet
builds on what we
do naturally.
http://www.flickr.com/photos/houseofsims/3031562553/
@kevinokeefe
8. Rainmakers have always
relied on relationships.
@kevinokeefe http://www.flickr.com/photos/virtualsugar/2818062680/
9. Word of mouth
reputation is
everything.
@kevinokeefe http://www.flickr.com/photos/marcopako/2344663066//
11. Measuring return on investment
1)REACH
2)ENGAGEMENT
3)INFLUENCE
4)ACTIVATION
OF AUDIENCE
http://www.flickr.com/photos/zack-attack/399240900/
@kevinokeefe
12. keys you must mind
@kevinokeefe http://www.flickr.com/photoshappylobster/3228866041/
14. Engagement. Who in my
target audience am I
engaging?
@kevinokeefe http://www.flickr.com/photos/diamondmountain/76720987/
15. You’re
looking to
build social
media equity.
http://www.flickr.com/photos/martin_thomas/3292783660/
@kevinokeefe
17. There are already
conversations
going on.
Listen
@kevinokeefe http://www.flickr.com/photos/26101082@N00/3219209680/
18. Go out: Your goal is
not to be the source.
@kevinokeefe http://www.flickr.com/photos/davichi/376008245/
19. Let go of perceived rules.
@kevinokeefe http://www.flickr.com/photos/brainware3000/22205084/
20. Perfection is
not needed,
we’re all still
learning.
@kevinokeefe http://www.flickr.com/photos/tobiaseigen/374107866/
22. RSS Reader
LinkedIn
Blogs
Twitter
Facebook
Tools offering highest ROI
@kevinokeefe http://www.flickr.com/photos/flattop341/1086598688/in/set-72157594301496165/
23. RSS reader
To listen...
http://www.flickr.com/photos/bagels/2207818641/
@kevinokeefe
24. LinkedIn
Professional profile
of record...
and networking hub.
http://www.flickr.com/photos/rosenkranz/2789702592/in/photostream/
@kevinokeefe
25. Key to blogging: FLEE
find listen
http://www.flickr.com/photos/wrote/2419168625/
engage empower
find: http://www.flickr.com/photos/walkadog/3353936487/
listen: http://www.flickr.com/photos/wrote/2419168625/
engage: http://www.flickr.com/photos/diamondmountain/76720987/
empower: http://www.flickr.com/photos/lululemonathletica/3439161962/in/photostream/
@kevinokeefe
26. Professional
information
network &
relationship
builder.
Twitte
@kevinokeefe http://www.flickr.com/photos/furphotos/1921659809/
27. Facebook
Central nervous
system of Internet
communication...
@kevinokeefe http://www.flickr.com/photos//perpetualplum/3974877876/
28. It’s going to take your leadership.
@kevinokeefe http://www.flickr.com/photos/jamiedfw/445506874/
29. Thanks
Kevin O’Keefe I LexBlog, Inc
95 South Jackson St, Suite 200
Seattle, WA 98104
office direct: 206.340.8204
cell: 206.321.3627
web: http://lexblog.com
email: kevin@lexblog.com
Real Lawyers Have Blogs: http://kevin.lexblog.com
Twitter: http://twitter.com/kevinokeefe
LinkedIn: http://linkedin.com/in/kevinokeefe
LinkedIn: Legal Blogging Group
Facebook: Real Lawyers Have Blogs page
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