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CONFIDENTIAL
Project Lazarus
Rapid Big Data Results
Taking ‘In Search of the Moa’
To a platform to find extinct species Globally
Confidential
Case Studies
and examples
Blog and Web
Site
Marketing
Kevin Leversee
@kevinleversee
Lazarus Species Exist
13 examples
Coelacanth
Coelacanth are an ancient order of fish
believed to have gone extinct at the end of
the Cretaceous period some 65-plus
million years ago.
Bermuda petrel
one of the most
inspiring stories in the
history of Lazarus
Species. Believed
extinct for 330
years, the birds had not
been seen since the
1620s.
Chacoan peccary
a beast that resembles a pig and
cannot be domesticated. The Chacoan
peccary first described in 1930 based
only on fossil records, and was
believed to be extinct.
Lord Howe Island stick insect
Is the rarest insect in the world.
Believed extinct since 1930
rediscovered in 2001
The Monito del Monte believed to
have been extinct for 11 million
years
La Palma giant lizard was
believed to have been
extinct 500 years
The Takahe is a flightless
bird New Zealand thought
extinct since1898
This strange-looking
creature is so rare that
only 37 specimens have
ever been caught
New Caledonian
crested gecko
long feared
extinct, this unusual
gecko was
rediscovered in 1994
New Holland mouse found in Ku-ring-gai
Chase National Park north of Sydney 1967
Three Feet Long the Giant Palouse earthworm
declared extinct until three specimens were
unearthed, the most recent in 2005
Large-billed reed-warbler long believed extinct.
In Thailand 2006, a wild population was
discovered
Laotian rock rat belong to an ancient
fossil family that was thought to have
gone extinct 11 million years ago!
Science is hoping to find more Lazarus
Species
The Moa Bird is one of the many Lazarus
species Science is hoping to find.
Lazarus.us
Our Mission
To find the Moa
and systematically
search for other
Lazarus Species
Lazarus.us Strategy:
Use The Wisdom of Crowds to Find Lost Species
Starting with the Moa of New Zealand
1)Social Media Ecosystem : Create
Dialogue, Spur Debate, Generate
interest
2)Crowdsource In Search of the Moa
Expedition
3)Use our efforts to build Lazarus.us
a platform to find lost species
Help Lazarus.us connect to
influencers
Help us connect
To the people
that start
TRENDS?
What are we
trying to find?
The intersection of:
Individual Influencers
Market Competitors
Sweet Spot
Use the power of the
CROWD
BigData gives
us Rapid Success
Who You
Say you
are
What
You Do
What
Market
Believes
What the
Market
Says
Synergy
Lazarus.us Values
Do our values match our behavior?
Do our vendors and partners match our
values?
Is there a disconnect in who we say we are,
what we do, who we partner with, and what
the market says about us?
Social Media Ecosystem:
Domain, and Wordpress + Theme and Design
Linking Facebook/ Linkedin/ Twitter/ YouTube
Content Map for 3 months (3 blogs weekly at
500 words 3 hyperlinks) + 24 relevant industry
tweets daily
+OliveBook Campaign
Link all this to Non Profit Registered in Search
of the Moa Paypal – so online donations can
help fund our expedition
Follow @lazarus_us
Manila, Sydney,
Jakarta
Kevin Leversee
kleversee@gmail.
com
@kevinleversee
Con
tact
Confidential
Grow your
business and
really empower
your marketing –

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Lazarus.us Help Us Find Lost Species

Hinweis der Redaktion

  1. http://www.mnn.com/earth-matters/animals/photos/lazarus-species-13-extinct-animals-found-alive/rediscoveredRediscoveredThey're called "Lazarus species" — creatures that have disappeared, sometimes for millions of years, only to miraculously be rediscovered again in modern times. Just as Lazarus was raised from the dead by Jesus in the Gospel of John, so these species manage to survive. Their rediscoveries are a bewildering reminder that when given a chance, life finds a way to survive. Here's a short list of 13 animals long-feared extinct that, in fact, have been rediscovered. 
  2. http://www.mnn.com/earth-matters/animals/photos/lazarus-species-13-extinct-animals-found-alive/coelacanth
  3. http://www.mnn.com/earth-matters/animals/photos/lazarus-species-13-extinct-animals-found-alive/bermuda-petrel
  4. http://www.mnn.com/earth-matters/animals/photos/lazarus-species-13-extinct-animals-found-alive/chacoan-peccaryThen in 1975, surprised researchers discovered one alive in the Chaco region of Paraguay. Today there are around 3,000 known individuals.  
  5. http://www.mnn.com/earth-matters/animals/photos/lazarus-species-13-extinct-animals-found-alive/lord-howe-island-stick-ILord Howe Island stick insectSometimes referred to as “land lobsters” or “walking sausages,” the Lord Howe stick insect is considered the rarest insect in the world. Believed extinct since 1930 after being wiped off its only known native habitat on Lord Howe Island, the enormous insect was rediscovered in 2001 when fewer than 30 individuals were found living underneath a single shrub on the small islet, the world's tallest and most isolated sea stack. 
  6. http://www.mnn.com/earth-matters/animals/photos/lazarus-species-13-extinct-animals-found-alive/monito-del-monteThe creature is more closely related to Australian marsupials than to other South American ones, and it is likely related to the earliest known Australian marsupial, which lived 55 million years ago. 
  7. http://www.mnn.com/earth-matters/animals/photos/lazarus-species-13-extinct-animals-found-alive/la-palma-giant-lizardUntil its recent rediscovery in 2007, the La Palma giant lizard was believed to have been extinct for around 500 years. It was found again so recently that the IUCN Red List still lists the animal as extinct. Found in the La Palma region of the Canary Islands, the lone discovered individual had an estimated age of 4 years and was a foot long. New expeditions to the area are planned in hopes of finding a breeding population. 
  8. http://www.mnn.com/earth-matters/animals/photos/lazarus-species-13-extinct-animals-found-alive/takaheThe Takahe is a flightless bird indigenous to New Zealand thought to be extinct after the last four known specimens were taken in 1898. However, after a carefully planned search effort, the bird was rediscovered in 1948 near Lake Anau. This rare, odd-looking bird remains endangered today, with only 225 individuals remaining. 
  9. http://www.mnn.com/earth-matters/animals/photos/lazarus-species-13-extinct-animals-found-alive/cuban-solenodonThis strange-looking creature is so rare that only 37 specimens have ever been caught. It was originally discovered in 1861, but no individuals were found from 1890 to 1974. Unusual among mammals in that its saliva is venomous, the Cuban solenodon was most recent sighted in 2003, an event so celebrated that the individual was given a name: Alejandrito. 
  10. http://www.mnn.com/earth-matters/animals/photos/lazarus-species-13-extinct-animals-found-alive/new-caledonian-crested-gNew Caledonian crested geckoOriginally described in 1866 and long feared extinct, this unusual gecko was rediscovered in 1994 in the aftermath of a tropical storm. Its oddest features are the hair-like projections found above the eyes and a crest that runs from each eye to the tail. The species is currently being assessed for CITES protection and endangered status. 
  11. http://www.mnn.com/earth-matters/animals/photos/lazarus-species-13-extinct-animals-found-alive/new-holland-mouseNew Holland mouseThe New Holland mouse was first discovered in 1843. It vanished from view for more than a century before its rediscovery in Ku-ring-gai Chase National Park north of Sydney in 1967. 
  12. Giant Palouse earthwormOriginally discovered in 1897, these giant worms were declared extinct in the 1980s until three specimens were unearthed, the most recent in 2005. Found in Eastern Washington state and parts of Idaho, these ghostly burrowers can dig down as deep as 15 feet, grow to as long as 3.3 feet in length, and are albino in appearance. http://www.mnn.com/earth-matters/animals/photos/lazarus-species-13-extinct-animals-found-alive/giant-palouse-earthworm
  13. http://www.mnn.com/earth-matters/animals/photos/lazarus-species-13-extinct-animals-found-alive/large-billed-reed-warbleLarge-billed reed-warblerThis species has been hailed as the world's least-known bird. It is known only from a single specimen collected in 1867, and was long believed extinct. Then in Thailand in 2006, a wild population was discovered and confirmed to be large-billed reed-warblers via DNA matching to the original specimen. Today the birds largely remain a mystery, and unfortunately DNA sequence variation points to a stable or shrinking population structure. 
  14. http://www.mnn.com/earth-matters/animals/photos/lazarus-species-13-extinct-animals-found-alive/laotian-rock-ratLaotian rock ratThis species was first discovered for sale as meat at a market in Thakhek, Khammouan, in Laos in 1996, and was considered so unusual and distinct from any other living rodent that it was given its own family. Then in 2006, after a systematic reanalysis, the Laotian rock rat was reclassified — incredibly — to belong to an ancient fossil family that was thought to have gone extinct 11 million years ago. Return trips to Laos by the Wildlife Conservation Society have uncovered several other specimens, raising hopes that the animal may not be as rare as once thought. 
  15. The Moa were a giant flightless bird from New Zealand that reached 12 feet tall and weighed more than 500 pounds. They died out because of over hunting by the Maori by 1400.Read more: http://www.businessinsider.com/24-animals-for-de-extinction-2013-3?op=1#ixzz2YEr1UygChttp://en.wikipedia.org/wiki/Moa
  16. The Moa were a giant flightless bird from New Zealand that reached 12 feet tall and weighed more than 500 pounds. They died out because of over hunting by the Maori by 1400.Read more: http://www.businessinsider.com/24-animals-for-de-extinction-2013-3?op=1#ixzz2YEr1UygChttp://en.wikipedia.org/wiki/Moa
  17. The Moa were a giant flightless bird from New Zealand that reached 12 feet tall and weighed more than 500 pounds. They died out because of over hunting by the Maori by 1400.Read more: http://www.businessinsider.com/24-animals-for-de-extinction-2013-3?op=1#ixzz2YEr1UygChttp://en.wikipedia.org/wiki/Moa
  18. relationships made with spheres of influence in the industry- and NZ Acadamia
  19. http://www.newsjacking.com/Brand ‘jacking’ news ‘jacking’ meme ‘jacking’ trend ‘jacking’
  20. Use the power of the Crowd.https://en.wikipedia.org/wiki/The_Wisdom_of_CrowdsProject free world is a web application= that incorporates crowd technologies to identify areas of Food, Rights, Education and Environmental concern. Using the same technology = we can create Project Lazarus a global map to help identify extinct species and species that are at risk.This takes our DISCRETE EVENT of looking for MOA and turns it into a repeatable platform and relationship with the globe.http://www.projectfreeworld.org/
  21. All the conversations of the world are on the social web- right there- for Social Good (just as Nefarious as NSA BAD) Good can be done with the data.It all depends on who is using it – and for whathttps://en.wikipedia.org/wiki/The_Wisdom_of_Crowds
  22. Total project cost $3000.00 USD, and 4 months.At the end of the 4 months we have enough content and Momentum behind us to start a kickstarter funding campaign to then have an expiditionProject LazarusRapid Big Data ResultsTaking ‘In Search of the Moa’ To a platform to find extinct species Globally
  23. Total project cost $3000.00 USD, and 4 months.At the end of the 4 months we have enough content and Momentum behind us to start a kickstarter funding campaign to then have an expiditionProject LazarusRapid Big Data ResultsTaking ‘In Search of the Moa’ To a platform to find extinct species Globally