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How WIIFM and Mediocrity Change in a Flat World

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WIIFM & Mediocrity How The Flat World Changes Everything kevin@webanatics.com @kevinleversee
Our Goal = Inspire 50 new startups And five of them team up with us to innovate, empower and grow kevin@webanatics.com @kevinleversee
WIIFM = W.hat’s I.n I.t F.or M.e? IT IS NOT ABOUT ME.
People (Do) (Build) (Innovate) Buy for their own reasons…
WIIF(them)
Desire ….is the foundation to everything
WIIF(them) Focus on OTHERS, what can you do for them?
OK back to YOU W.I.I.F.M. And MEDIOCRITY
You do not want a good job… You want what that job gives you.
You do not want technology… You want what that technology gives you.
Are you into technology for your passion Or, for what the job gives you?
Mediocrity What are you Passionate about?
You better know… Because the world has changed, the cheese has moved.
Flat World Experience Service Good Commodity
Services Become Commodities Web 1: Control = Patents & License Web 2: Open Source, companies compete over service Now: Commodity = Everyone starts to compete over the price
Lowest Cost Vs. Talent & Passion What will win?
VERSUS
Talent is Not Small teams Innovation commodity
What it is it for them? Business wants to: Sell More, to More People, More Often for More Money What is in it for you? Do what you love, follow your bliss and passion, innovate, grow. Kevin Leversee @KevinLeversee kevin@webanatics.com
Sources • Ten Forces that flattened the world from The World Is Flat by Thomas Friedman http://www.nytimes.com/2005/04/03/magazine/03DOMINANCE.html adn http://www.greece.k12.ny.us/flat/FLAT%20Notes.pdf • The Shift Index- Deloitte Center for the Edge John Hagel III, John Seely Brown, and Lang Davison • http://www.edgeperspectives.com/shiftindex.pdf • Mark Granovetter Network Theory Revisited The strength of Ties http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.128.7760&rep=rep1&type=pdf. • Wave McannErickson (Slideshare) http://www.slideshare.net/webrazzi/universal-mccann-wave-3 – (Full Report) http://ia311314.us.archive.org/2/items/UniversalMccannWave3PowerToThePeople/Wave3.pdf • Pew Report (Social Media and Young Adults) http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx • Danah Boyd (Trust and Intimacy) http://www.danah.org/papers/Ubicomp2003WorkshopApp2.pdf – (Glocalization) http://www.danah.org/papers/Etech2006.html – (Streams of Content) http://www.danah.org/papers/talks/Web2Expo.html – (sociality is learning) http://www.zephoria.org/thoughts/archives/2009/11/30/sociality_is_le.html • John Seely Brown (push pull) www.johnseelybrown.com/pushmepullyou4.72.pdf • John Hagel http://www.johnhagel.com/view20051015.shtml • Five things to know before elance http://www.businesspundit.com/5-things-to-know-before-becoming-an-elance-provider/ • Cluetrain (The Cluetrain Manifesto) http://www.cluetrain.com • Metcalf (pro) http://en.wikipedia.org/wiki/Metcalfe%27s_law – (counter) http://spectrum.ieee.org/computing/networks/metcalfes-law-is-wrong

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How WIIFM and Mediocrity Change in a Flat World

  • 1. WIIFM & Mediocrity How The Flat World Changes Everything kevin@webanatics.com @kevinleversee
  • 2. Our Goal = Inspire 50 new startups And five of them team up with us to innovate, empower and grow kevin@webanatics.com @kevinleversee
  • 3. WIIFM = W.hat’s I.n I.t F.or M.e? IT IS NOT ABOUT ME.
  • 4. People (Do) (Build) (Innovate) Buy for their own reasons…
  • 6. Desire ….is the foundation to everything
  • 7. WIIF(them) Focus on OTHERS, what can you do for them?
  • 8.
  • 9. OK back to YOU W.I.I.F.M. And MEDIOCRITY
  • 10. You do not want a good job… You want what that job gives you.
  • 11. You do not want technology… You want what that technology gives you.
  • 12. Are you into technology for your passion Or, for what the job gives you?
  • 13. Mediocrity What are you Passionate about?
  • 14. You better know… Because the world has changed, the cheese has moved.
  • 15. Flat World Experience Service Good Commodity
  • 16. Services Become Commodities Web 1: Control = Patents & License Web 2: Open Source, companies compete over service Now: Commodity = Everyone starts to compete over the price
  • 18.
  • 20.
  • 21. Talent is Not Small teams Innovation commodity
  • 22. What it is it for them? Business wants to: Sell More, to More People, More Often for More Money What is in it for you? Do what you love, follow your bliss and passion, innovate, grow. Kevin Leversee @KevinLeversee kevin@webanatics.com
  • 23. Sources • Ten Forces that flattened the world from The World Is Flat by Thomas Friedman http://www.nytimes.com/2005/04/03/magazine/03DOMINANCE.html adn http://www.greece.k12.ny.us/flat/FLAT%20Notes.pdf • The Shift Index- Deloitte Center for the Edge John Hagel III, John Seely Brown, and Lang Davison • http://www.edgeperspectives.com/shiftindex.pdf • Mark Granovetter Network Theory Revisited The strength of Ties http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.128.7760&rep=rep1&type=pdf. • Wave McannErickson (Slideshare) http://www.slideshare.net/webrazzi/universal-mccann-wave-3 – (Full Report) http://ia311314.us.archive.org/2/items/UniversalMccannWave3PowerToThePeople/Wave3.pdf • Pew Report (Social Media and Young Adults) http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx • Danah Boyd (Trust and Intimacy) http://www.danah.org/papers/Ubicomp2003WorkshopApp2.pdf – (Glocalization) http://www.danah.org/papers/Etech2006.html – (Streams of Content) http://www.danah.org/papers/talks/Web2Expo.html – (sociality is learning) http://www.zephoria.org/thoughts/archives/2009/11/30/sociality_is_le.html • John Seely Brown (push pull) www.johnseelybrown.com/pushmepullyou4.72.pdf • John Hagel http://www.johnhagel.com/view20051015.shtml • Five things to know before elance http://www.businesspundit.com/5-things-to-know-before-becoming-an-elance-provider/ • Cluetrain (The Cluetrain Manifesto) http://www.cluetrain.com • Metcalf (pro) http://en.wikipedia.org/wiki/Metcalfe%27s_law – (counter) http://spectrum.ieee.org/computing/networks/metcalfes-law-is-wrong