2. Problem Definition
The Problem:
Marketing ROI – There is no Return on
Investment
Companies have lost control over online
marketing, the content being shared by
customers online and profitable customer
retention.
3. Goal of Presentation
I want this presentation to be a recipe for:
“How to Create Your Own #GetChitter”
Without having to hire #GoGetChitter
5. What’s Not Working
• No Return on Investment
• Monetizing “Likes” in social media marketing
• No Control of “Rating Systems” on social media sites.
• No Control over Customer “Comments” on social posts
• Discounting & Couponing for Customer Retention
6. What’s Working
• Documentable Return on Investment
• Company Controlled Online Marketing
• Company Controlled Content from Customer to
his/her Network
• Promotions and Upgrades for Premium Customer
Retention
7. Right Now…
Customers are controlling the content about
their experiences with no “watchdog” in place
to advocate for businesses they are commenting
about.
8. What Does #GetChitter Do?
Delivers documentable return on investment
Provides a company with a standardized platform to
control online marketing.
Controls the messaging a customer posts to his/her
online accounts.
Pushes content that advocates loyal customer
retention.
9. How Does #GetChitter Help
Businesses?
Produces a Return on Investment
Makes more personal connection to a customer’s
online audience
Uses customer photos to create brand awareness.
Controls social media post messaging for real brand
advocacy
10. #GetChitter in a Nutshell
• #GetChitter is Not a Patented Program. Copy
It.
• #GetChitter controls the social media
marketing and content that customers post.
• #GetChitter uses a standardized platform to
leverage advertising and marketing messages
with a loyalty program that moves customers
brand ambassadors.
11. Develop a standardized platform with a mobile
application that will include the following:
• Geo-Location
• Priority Placement
• Facebook, Twitter & Pinterest Integration
• Push Notifications
• Analytics
• Controlled Messaging
• Promo Code Integration
• Manufacturer Bar Code Integration
• Social Media Buzz Campaigns
12. Keys to Copying #GetChitter
• Engineer a mobile/social platform for controls
online marketing, customer online posts and
creates customer retention
• Engineer a system that tracks a company’s ROI
and creates detailed analytics all from your
standardized platform.