Kevin Gentle 顾伟

Shanghai City, China China

Consultant, head of digital strategy services

Apparel / Fashion

The Labbrand digital strategy team uses a cross-disciplinary approach encompassing strategy, digital, creative services and consumers insights to create innovative digital journeys for clients from all industries. Cross disciplinary experience: brand positioning, market analysis, digital strategy, social media strategy, mobile application development, website design, e-commerce, web analytics, quantitative market research, qualitative market research (focus groups, in-depth interviews, video ethnography, semiotics and online customer communities) Industry experience in cosmetics, fragrances, FMCG, eyewear, hospitality, consumer electronics, food, retail and chemicals. Experience working...