Insurance companies are trying to connect with consumers in the marketplace – but are they focused on the consumers needs or their own products?

1. Defining a Product Set Beyond Health
And Ancillary Insurance
a presentation by Kevin Riley
for The World Congress 3rd Annual Leadership Summit
on Ancillary Products and Voluntary Benefits
Thursday March 14, 4:30 – 5:45 PM

2. Synopsis
Defining a Product Set Beyond Ancillary Insurance
Insurance companies are trying to connect with consumers
in the marketplace – but are they focused on the
consumers needs or their own products?
During this session you will learn:
– What is retail health?
– How do consumer buy health?
– How can you position yourself as a solution?

3. Ancillary is diversifying your revenue stream
New Value
Transform your core Disrupt your core
Model Model
Models
New New-New
Maximize your core Transform your core
Marketplace Marketplace
Existing New
Markets

4. What is retail health?
Retail health is where consumers find quality care in a variety of convenient
forms and at competitive prices.
Consumers are able to plan for the health care needs they can anticipate and
make informed decisions based on readily available information.
They can then “shop”
competitively for products and services
using a variety of channels, formats and business models.
And for those that need help, they can turn to “navigators” who work with them
to design the most suitable health care solutions for themselves and their
families.*
*Taken from Health Care’s Retail Solution, 2010 Booz & Company, Inc by David G. Knott, Gary Ahlquist, and Rick Edmunds

5. Insurance products in retail – new channels
You can learn more by clicking here http://www3.bcbsfl.com/wps/portal/bcbsfl/giftcards

6. Insurance products in retail – new mediums
You can learn more by clicking here http://www3.bcbsfl.com/wps/portal/bcbsfl/giftcards

7. Insurance products in retail – new experience

8. Insurance products in retail – new mix
You can learn more by clicking here http://www.ux2014.org/

9. What about retail products in insurance?

10. The Value Chain – where are you?
Your Brand

11. Questions
Kevin Riley & Associates
Business Model Innovation for Healthcare
kevin@healthmodelinnovation.com
www.healthmodelinnovation.com