The document discusses baby boomers, the largest generation in America currently in their midlife and older years. Some key points: - Baby boomers spend $2 trillion annually and make up 50% of US consumer spending, though their spending and influence is expected to decline in the next 10 years. - Many television shows have median viewer ages in the late 40s to 50s, showing boomers' continued influence as consumers of media and entertainment. - Boomers have higher levels of education, wealth, and health than previous generations, remaining active longer into their lives. However, younger generations view those in their 50s as "over the hill."