Seminar on Innovation in Banking

1. EAST AFRICA
UGANDA KENYA Product Innovation and Management
RWANDA for Financial Institutions
BURUNDI Revitalising your products to catapult your institution into
TANZANIA financial success
Tribe Village Market Hotel Your expert course facilitator:
Nairobi, Kenya
Kevin Chetty Commercial Director
Credenda Investment Holdings
19th & 20th April 2012 Kevin Chetty has occupied General Management as well Executive roles throughout his extensive
working career. He has worked in various banking institutions and has had extensive experience
in multi-channel management, brand building; facilitating change management; and
conceptualising, starting up, developing and managing successful divisions across a broad
spectrum of commerce and industry, both in large corporate environments and within medium
“Innovation
sized and smaller enterprises.
distinguishes between Benefits of attending this interactive two-day training workshop include:
a leader and a • Determining whether a competitors product would work in your institution
• Assessing the economic environment in order to make informed decisions on new products
follower” • Formulating a risk model to determine the risks of a new product on your institution
• Conducting a thorough customer analysis to determine whether the products would work
Steve Jobs
• Streamlining your product implementation process for improved results
• Re-launching your product successfully to reach a wider audience
Successful innovation of your institutions marcus evans training courses are thoroughly researched and structured
products will have a substantial impact on to provide intense and intimate practical training to your organisation.
your institution’s path to financial success Our format:
• Combinations of educational presentations and case studies, productive in-session assignments
and participant collaboration to provide actionable learning
• Detailed pre-course questionnaires to allow you to tailor the programme to address your
individual concerns
• Hard copies of presentation materials and tools
marcus evans is a registered training
provider with the Directorate of Industrial Pre-course questionnaire
Trainning. DIT registration number:
DIT/TRN/764 To ensure that you gain maximum benefit from this event, a detailed questionnaire will be sent to
you to establish exactly what your training needs are. The completed forms will be analysed by
the course trainer. As a result, we ensure the course is delivered at an appropriate level and that
relevant issues will be addressed. The comprehensive course material will enable you to digest the
subject matter in your own time.

2. Day 1
Thursday 19th April 2012
Part One: Industry foresight
About your course facilitator:
Session One Kevin Chetty has obtained a Bachelor of Science, Postgraduate in
Conducting a thorough competitor analysis in order to have Education, Postgraduate in Business & Human Resources
a firm standing in the highly competitive environment Management. He has also completed the Management Development
• Keeping your finger on the pulse of the existing and new products in the Programme through the University of Stellenbosch Business School. He
financial environment previously held the role as Regional Head Sales & Channel
• Ensuring thorough and up to date knowledge of your closest Management (SADC) with the African Banking Corporation.
competitors products
Being a start up business venture, his role encompassed strategy
• Validating whether a competitors new or existing product could work development and implementation for 5 African countries. This
effectively in your unique organisation included Channel Management: Branches, ATM's, Electronic channels,
• Realising what works for other institutions might not work for yours alternative delivery, sales and business development/management,
through an efficient analysis branch roll-out in 5 countries, developing an end to end value chain
for customers, channel growth and profitability and branch
Session Two construction.
Outlining methods of compiling detailed financial and He has occupied General Management and Executive roles with
pricing analyses for new products extensive experience in brand building; facilitating change
• Emphasising the need to do comprehensive and accurate costing management; and conceptualising, starting up, developing and
exercises on the development and launch of new products managing successful divisions across a broad spectrum of commerce
• Assessing the economic environment in order to make informed and industry, both in large corporate environments and within
decisions on new products medium sized and smaller enterprises. He is currently acting as
• Reviewing the financial position of the institute and keeping this in mind Director and Commercial Director of two companies; Credenda
when going through the development of new products Investment Holdings and Infrasax Holdings (Pty) Ltd respectively.
• Categorising current product prices as well as competitor prices in
determining best product prices
Why you cannot miss this event
Session Three
Fine-tuning a comprehensive risk assessments for the Financial institutions are put in a unique position due to their limited
successful development of a new product products range which they can roll out to their customers. Product
• Considering the relevant risk factors involved that might affect the innovation is therefore made that much more challenging for these
success of a new product institutions and very specific processes have to be perfected in order
• Making use of risk models to mitigate the risk of product failure to launch and re-launch successful and relevant products for the
customers. The processes have to be meticulously planned and
• Formulating a thorough risk assessment to understand the strengths and
implemented in order to introduce a product that is going to be well
weaknesses of a new product
received in the highly competitive environment of the East African
• Drawing up an comprehensive report to report your findings on the risk
financial market.
factor of a new product
Product innovation, as an entirety covers the processes from product
conceptualisation to implementation, monitoring and measuring and
Part Two: Customer insight lastly re-launching the product when necessary. Within these
structures, concepts such as customer, market and competitor analysis
Session Four needs to take place to determine the viability of the new product. Risk
Re-vamping your customer segmentation techniques to assessments and models need to be conducted and submitted and
improve the process of developing market relevant product once this has taken place, implementing the new product cannot take
• Assessing your target audience objectively to discover the “type” of place. In order to ensure that the product is being received well and is
customer who makes up your direct market successful, continual monitoring and measuring needs to take place
• Establishing who the primary target is for your brand and directing a during its lifecycle. Re-launching a product, with a new audience or
specific campaign to impact upon them perspective in mind is a vital component to institution and these
• Verifying the size of the market in order to fine-tune your product to processes need to be enhanced to ensure that existing products are
effectively reach this unique market constantly revitalised.
• Mapping the age group of your direct audience in order to direct the This interactive workshop will assist in the streamlining of these vital
ideal strategy that appeals to their specific desires processes in managing and perfecting the institutions most vital
resource, its products. This training course will also equip executives
Session Five and managers with highly effective tools that will give them a
Streamlining your market research practices for improved competitive edge and provide a hands-on opportunity to develop
insight into your market ideas and strategies that could revolutionise your business. This is one
training you don’t want to miss!
• Posing questions to your customer as to why they have chosen your
institution and what their expectations are
• Familiarising yourself with what products your customers require to
achieve full product satisfaction
• Uncovering the elements and aspects of current products and what
consumers would like to be included in these
• Extracting relevant consumer data into useable information to improve
your products

3. Register Now
Day 2 Contact Marketing at marcus evans
Tel: +603 2723 6662
Friday 20th April 2012 Fax: +603 2723 6699
Email: cherriek@marcusevanskl.com
Part Three: Strategic alignment of products to the
organisation Who should attend
Directors, VP’s, Heads, GMs and Managers from:
Session One
• Product Development
Creating the best product for your unique organisation
• Product Innovation
• Considering and combining the gathered information to formulate a
• Product Marketing
unique product
• Product Project Teams
• Making use of innovation skills to introduce a product that would directly
appeal to your unique audience • Marketing
• Modeling a new product on best cost for consumers as well as cost • Market Segmenting
effective practices • Business Development
• Taking into consideration the institutions unique culture and creating a
product to fit in with this From
• Retail Banks
Session Two • Commercial banks
Overhauling your new product implementation process • Merchant Banks
• Making use of tools and technology in taking the steps of implementing • Development Banks
a new product into the institution • Corporate Banks
• Following the correct steps of introducing a new product into the • Private Banks
institution • Insurance Companies
• Gaining management as well as stake-holder buy-in for the new product • Re-Insurers
through successful implementation • Funds Management Company
• Streamlining your approach to reduce time spent and make the process • Pension Funds management
more cost effective
Session Three
Packaging a new product to achieve full market impact About marcus evans professional training
• “More bang for your buck” launching the product through an effective
campaign marcus evans professional training division has been developed to
offer courses of the highest calibre to industry practitioners. Our
• Creating visibility for your product by highlighting the key aspects of the
clients’ increasing demands for high quality hands-on training, drives
product
our focused output. Thorough research ensures applicability to current
• Differentiating the new product from existing products and competitors
business concerns.
products by highlighting the key features
Training courses are being offered on a world-wide basis from our
• Linking the new product with your existing products to create familiarity
production offices across Europe, South Africa, the US, Australia and
and uniformity among your products
the Asia Pacific region. This international network affords a global view
of emerging training needs in the most dynamic industries.
Part Five: Product Management For further details on inhouse training, please contact:
Sarah Faradilla on +27 21 4313000
Session Four or on email: sarahf@marcusevansct.com
Fine-tuning the lifecycle of the product through continuous
product management and monitoring
• Re-inforcing a structured management system to effectively control the
life-span of the product Programme schedule
• Enlisting a proactive monitoring plan to regularly asses the success of a
product 0800 Registration and coffee
• Assigning relevant responsibilities to regularly monitor the running of the 0830 Morning session begins
product 1030 - 1050 Morning refreshments and networking break
• Utilising the management and monitoring system to forecast the success 1230 Networking luncheon
and lifespan of the product 1330 Afternoon session begins
1500 - 1520 Afternoon refreshments and networking break
Session Five 1630 Course concludes
Pro-longing the lifespan of the product through successful
rebranding and re-aunching
• Understanding when a product has run its course and needs to be rebranded
marcus evans would like to thank everyone who has helped with the research and
• Modernising older products for continued market interest organisation of this event, particularly the trainer, who has kindly committed and supported
• Minimising the loss of redundant products through effective methods of the event.
repackaging and launching it back into the market
• Associating products with new audiences through successful rebranding
tecniques
Questions and Answers:
In this highly interactive and concluding practical session, delegates will
benefit by writing down all their questions, which will be collected before
the afternoon tea. These questions as well as other issues will be discussed
and clarified by your facilitator.
marcus evans reserves the right to change the venue of, or speakers at the training course should circumstances require. © marcus evans

4. Product Innovation and Management for Financial Institutions
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Please complete this form immediately and fax back to
Register Now
Contact Marketing at marcus evans
CHERRIE KOAY
Tel: +603 2723 6662
Fax: +603 2723 6699 Fax: +603 2723 6699
Name: Email: cherriek@marcusevanskl.com
Position: Date: 19th & 20th April 2012
Email: Venue: Tribe Village Market Hotel Nairobi,
Direct phone number/mobile number: Kenya
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