Kevin took part in a monthly SEM PDX meeting focused on SEO. Kevin was asked to present a short presentation on SEO tips and tricks as well as serve as an SEO panelist to provide live SEO commentary

1. SEO Tips
…and Tricks
Director of Audience Targeting Advance Digital
The Oregonian Media Group
@KevinBekker | KevinBekker.com

2. #1 Website Access
It is important to have direct access to
your site… or someone who
reasonably responsive.
#GoogleAlgorithmChanges
Search Engine Ranking
Factors Fluctuate Daily

3. #2 - Don’t be fooled
Use the incognito functionality in Google
Chrome to track your search engine rank.
Use the SEM Rush tool to
help keep an eye on your
rankings
Chrome Incognito Window

4. #3 - It’s Kind of like your
High School Prom
You compete against other sites within your
business vertical. Be more popular!
#SEOHereToStay #WatchYourCompetetors #StealIdeas
Google -> “site:www.CompetitiveWebsite.com”
Perform audits on competitors to help
develop a strategy.

5. #4 - Self Educate
Take the time to understand SEO. Ask questions
and partner with your SEO company. The more
active your site the better.
#SEOImpowerment #YouAreAWinner
A few good Resources:
Google – Twitter - Youtube
Think with Google
Search Engine Land
Moz.com

6. #5 – Buyer Beware
Look for a transparent SEO Company, ask
questions and hold them accountable.
#TheMagicFormula #SEOHereToStay
Request regular reporting on SEO activity
and keyword rankings (primary and
secondary).

7. SEO Tricks

8. #1 - Be Active
Content… content… content…
Create fresh content and share/ publish using
social outlets. Use a team approach to content
creation… or pay someone.
#BeSocial #Blog #SalesAndSpecials

9. #2 - KISS
Keep it simple… Use free SEO tools to
create a strategy and tackle one thing at a
time.
If you don’t know what something is,
Google it. SEO is widely published. You
will find articles and videos that may shed
some light.
#SEO101 #Sitemap #GoogleAuthorship

10. Trick #3 – Use Free Tools