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02 新營運模式實驗室簡報20080201
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YouTube 首頁 宣傳影片出現在首頁明顯位置,由
11 家合作夥伴輪播
4.
YouTube 之 lioncyber
首頁 版面可隨時更動,並埋入連結,點到 B2C 相關產品頁面 雄獅旅遊介紹,以打軟性訴求拉近距離 置放最新行銷網頁,目前是「鼠年開運占卜」 精選影片 播放清單:單一分類,同步呈現 9 支影片。 目前第一順位為「旅遊景點 - 台灣」,每週視瀏覽情況調整 ( 首頁上半部 )
5.
網友對頻道 的評論留言 分別呈現主打影片
/ 最多觀看次數 / 最多評論的影片,第一層頁面呈現 9 支 ( 首頁下半部 ) 影片日誌:不用另開頁面便能直接播放,只能放 2 支影片 我的最愛:一次最多同步呈現 9 支影片
6.
截至 2008.1.31 中午,共有
6 支影片瀏覽次數超過 10,000 人次 這 6 支影片總瀏覽次數合計為: 167,457 人次,幾達 17 萬人次 瀏覽次數最多影片
7.
從統計數字了解 YouTube lioncyber
從 2007.11.14 在 YouTube 建立平台 每天影片總瀏覽人次平均為 5,000 人次 影片數至今有 77 支,目前 共 分為 10 類,分別:「秘密檔案」、 「旅遊錦囊」 、「領隊特輯」、「旅遊話題」、「旅遊景點」、 「旅遊景點-台灣」 、 「旅遊景點-歐洲」 、 「旅遊景點-東北亞」 、「旅遊住宿」、「美食特產」。 最多觀看人數的影片「 2008 台北 101 跨年煙火秀╭ *188 秒象山全紀錄╭ * 」, 2008.1.2 上傳,不到 1 個月,至今共 61,243 人次觀看。 旅展相關影片「林志玲露臉了, 2007 年台北國際旅展搶先報!」, 2007.12.14 上傳, 3 天後衝上 6,877 人次。
8.
96 年 11
月 30 日 96 年 12 月 31 日 97 年 1 月 31 日 上傳影片數 32 支 60 支 77 支 影片累計 總瀏覽數 73, 864 人次 192,767 人次 364,184 人次
9.
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12.
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