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Investment Strategies Used by Fund Managers

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Fund managers incorporate different investment strategies when investing on behalf of their clients. The strategy and criteria used are essential aspects for an investor to understand, especially as they consider which fund manager to use.

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Investment Strategies Used by Fund Managers

  1. 1. Investment Strategies Used by Fund Managers Kevin Neal Business
  2. 2. 2 Fund managers incorporate different investment strategies when investing on behalf of their clients. The strategy and criteria used are essential aspects for an investor to understand, especially as they consider which fund manager to use.
  3. 3. 3 Some of the common investment strategies are: Top-Down/Bottom-Up An investment manager adopting a top-down approach will take a big picture approach to investment. For example, they might choose to invest in stocks across the board if they anticipate growth in the economy. A bottom-up approach selects stocks based on the strengths of the specific company and doesn’t consider what’s happening in the company’s industry or the entire economy. Fundamental Analysis Fundamental analysis involves assessing all the factors that play a role in the performance of a particular investment. If it’s a company’s stock, for example, such an analysis would include evaluating the business’s financial information and its management, employees, competitors, suppliers and customers. Contrarian Investing Fund managers who employ this strategy choose an asset that’s out of favour with the market and bet against it. The reasoning is that many of these assets tend to be undervalued in some way. Dividend Investing Dividend investing involves purchasing stocks of companies that have a good record of paying out dividends, thereby providing a potential regular income stream to investors.
  4. 4. To learn more about this topic, visit the blog of Kevin Neal.

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