Presentation from SAScon in Manchester, UK about social proof and the ZMOT (zero moment of truth)!

1. SOCIAL PROOF WITH CONTENT
KEVIN GIBBONS
BLUEGLASS.CO.UK
@KEVGIBBO

5. Target authority publishers to reach to new audiences

7. Share your story, don’t push the sale

8. http://www.forbes.com/sites/marketshare/2012/11/27/5-big-brands-confirm-that-content-
marketing-is-the-key-to-your-consumer/
Get content marketing buy-in from the top
Dan Vinh, VP Global Marketing at Renaissance Hotels:

10. Be educational & let your customers sell your story
http://realbeautysketches.dove.com/

12. Create on-going content which resonates with
your audience & keeps the conversation going

14. KEVIN GIBBONS
KGIBBONS@BLUEGLASS.CO.UK
@KEVGIBBO
BLUEGLASS.CO.UK