Creating a Digital Team in 2013 discusses how to create a cohesive digital marketing team by moving away from siloed efforts like SEO. It recommends taking a holistic approach that leverages content marketing, public relations, social media promotion, and paid media to support overall marketing goals. By involving the entire brand team and utilizing relationships across departments, outstanding content can be created to benefit the whole digital strategy rather than just ranking for search engines.

1. Creating a Digital Team in 2013
BrightonSEO, 12th April 2013

2. First Tip: Stop calling it SEO!

3. We all know there’s huge benefits in search
http://www.seomoz.org/blog/inbound-marketing-is-taking-off

4. But in 2013 you need to consider
the bigger picture

5. How do you define a marketing asset?

6. You need to tear down the silos

7. SEO done in a silo looks like this…

8. Content marketing with looks like this!

9. What would you prefer?
1. Making an average piece of content rank #1
2. Creating the best piece of content on a subject

10. Creating outstanding content is hard work!

11. But you can make it happen with buy-in from
everyone

12. Make your brand team feel involved

13. Leverage PR relationships

14. Promote via social channels

15. Ensure full benefit is achieved for SEO

16. Advertise via paid media in-line with your goals

17. The whole needs to be greater than
the sum of all parts