A look at what's driving Marketing strategies in 2013 from Proctor and Stevensons' perspective.

2. DIGITAL FUTURES
NOVEMBER 2013

3. Online, we don’t just see or
read about brands.
We use them
We share them

4. Source: IDC Report: ‘Extracting Value from Chaos
We video, click, share, tweet…

5. We video, click, share, tweet,
socially
Pass sales
Source: KPCB Internet Trends 2013

6. We video, click, share, tweet, professionally

7. We video, click, share, tweet, wherever we are

8. Increasingly on the move
Source: Gartner Global Stats 5/13

9. Increasingly on tablets
Source: Apple

10. A trend we see ourselves
www.client.com

11. In this sea of content,
quality is what will set
the brand apart.

12. However, it must be distributed
frequently and widely to impact on
our audiences.

13. Diversity of content is important for social
sharing and natural search rankings
.

14. Responsive interface design is increasingly
important for proliferating platforms .

15. Digital marketing no longer belongs
in a silo.
rankings.
Source: Content Strategy & the Future of Marketing. Kristina Halverson

16. These are all web assets.
rankings.
Source: Content Strategy & the Future of Marketing. Kristina Halverson

17. Content marketing strategies are
vital to make sure these assets are:
Distributed efficiently
Visible wherever our audiences are
Driven by insight
Creating value

18. Marketing automation technology is
increasingly needed to:
Manage the distribution of content efficiently
Track how audiences engage with the
content
Make marketing investor centric

19. Processes and technologies are increasingly
needed to:
Measure the effectiveness of communications
Prove ROI and value to the business

21. Windows on the
digital world will
continue to proliferate

22. New technologies
will continue to
compete for our
attention

23. If consumers adopt
them, brands will
follow…

24. However, we must never
adopt technology for
technology’s sake

25. Marketing must always be:
Customer centric
Distributed efficiently
Visible wherever our audiences are
Driven by insight
Creating value

26. © Proctor & Stevenson Ltd 2005-
2013
© Proctor + Stevenson Ltd 2005-2014
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