1. Public Relations
What is PR?

2. The main goal of a public relations department
is to enhance a company’s reputation. Staff
that work in public relations, or as it is
commonly known, PR, are skilled publicists.
They are able to present a company or
individual to the world in the best light. The
role of a public relations department can be
seen as a reputation protector.

3. There are certain skills necessary to work in
the world of PR. These include a very high
level of communication skills, written and
verbal. The PR person must also be very adept
at multitasking and time management. He or
she may also have some form of media
background or training in order to understand
how the media and advertising work.

4. Benefits & Scope of Public Relations:
• No matter how good you are, if you don’t
communicate with your target audiences, you
will lose out to competitors who are using
public relations more aggressively and
effectively to ensure communication

5. OBJECTIVES OF PUBLIC RELATIONS
• Human relations
• Free exchange
• Better relations
• Suggestions and complaints
• Discourage misinformation
• Understanding
• Influencing
• Supply of information
• Dialogue
• Persuasion