This ppt is about the brand CHANEL brand identity prism which applies on human traits to a brand to recognize what consumers actually think of the brand.
1) Physique – Physique is the basis of the brand. It may include product features, symbols, and attributes.
2) Personality – Personality defines what personality will the brand assume if it were a person. Personality includes character and attitude.
3) Culture – Culture takes a holistic view of the organization, its origins and the values it stands for.
4) Relationship – The strength of the relationship between the brand and the customer. It may represent beliefs and associations in the human world.
5) Reflection – What does the brand represent in the customers' mind or rather the customer mindset as reflected on the brand
6) Self-image – How does the customer see himself when compared to the brand.
reference of the above-mentioned
content:http://www.marketing91.com/brand-identity-prism-pepsi/
2. CHANEL
Founder -Gabrielle Bonheur Chanel “coco chanel”
Target audience- men and women from higher class
Tagline-Be your own hero; There’s no thrill like discovery; Explore your world;
Keep it classy
USP- haute couture and ready to wear clothes
Each year they presented six collections
Product- Bags, shoes, dresses,watches, perfumes, acessories
3. PICTURE OF SENDER
PICTURE OF RECEIVER
Physique
Distinct monochrome
logo, total look for
women
Personality
Instinctive, daring, creative,
perfectionist, understated
and sophisticated
Culture
Simplicity,sophistic-
ation, anticipation,
liberation.
Reflection
Iconic look, smart,
fashionable
Relationship
Durable, flattering,
trustworthy
Self-Image
Confident look and
feel, fashionable,
unique
INTERNALISATION
EXTERNALIZATION
