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Assignment 2:
Insights and Hidden Opportunities

                by
          Kerry Guarino
I live in Philadelphia where much of my
attention has been on Hurricane Sandy.
All media outlets were broadcasting that the
“Frankenstorm” was headed directly my way.
The media was saying that there was a good chance that I
 would be stuck in my home without electricity for days!
The media was telling me to
  be prepared with food.
So I went out to my local market:
Observation #1:
            It was over crowded!




Every time the media is builds up anxiety over
       a weather hazard this will occur.
Observation #2:
             Food shopping is Chaotic!




Even the most organized person with a list in their hand,
in an empty store will double back to a previous aisle to
                    get something.
Observation #3:
 People seemed to be purchasing a lot more pre-made
foods and comfort foods for bad-weather shopping trips.
Problems noted:
  Time to get through the store was longer then it
                 should have been.
    Too many people were in the store at once.
         People who were shopping could not move
freely around easily because of people waiting in the
             extra long check-out lines.
    There was a shortage of shopping carts and
                     baskets.
Hidden Opportunities:
Move the bottleneck of people outside the store instead
   of at the registers. This would free up aisles for
          shoppers in the store to shop faster.
Hidden Opportunities:
Giving the crowds something to do would make
          the wait time seem shorter.
Hidden Opportunities:

Free samples could also be passed out to
            people in line.
Hidden Opportunities:



  Give people waiting
  outside a map of the
      store layout.


This could also highlight
 key items such as pre-
made foods and comfort
         foods.
Hidden Opportunities:



 On the back of the map
  could be space for a
shopping list to be made.


 This gives people the
opportunity to think out
and plan their shopping
   before they start.
Conclusion:



By easing the flow of people through the store, the
      shopping process would move faster.


By having people wait outside they can plan for their
  shopping and that would also help the process
                  move faster.

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Assignment 2 kg

  • 1. Assignment 2: Insights and Hidden Opportunities by Kerry Guarino
  • 2. I live in Philadelphia where much of my attention has been on Hurricane Sandy.
  • 3. All media outlets were broadcasting that the “Frankenstorm” was headed directly my way.
  • 4. The media was saying that there was a good chance that I would be stuck in my home without electricity for days!
  • 5. The media was telling me to be prepared with food.
  • 6. So I went out to my local market:
  • 7. Observation #1: It was over crowded! Every time the media is builds up anxiety over a weather hazard this will occur.
  • 8. Observation #2: Food shopping is Chaotic! Even the most organized person with a list in their hand, in an empty store will double back to a previous aisle to get something.
  • 9. Observation #3: People seemed to be purchasing a lot more pre-made foods and comfort foods for bad-weather shopping trips.
  • 10. Problems noted: Time to get through the store was longer then it should have been. Too many people were in the store at once. People who were shopping could not move freely around easily because of people waiting in the extra long check-out lines. There was a shortage of shopping carts and baskets.
  • 11. Hidden Opportunities: Move the bottleneck of people outside the store instead of at the registers. This would free up aisles for shoppers in the store to shop faster.
  • 12. Hidden Opportunities: Giving the crowds something to do would make the wait time seem shorter.
  • 13. Hidden Opportunities: Free samples could also be passed out to people in line.
  • 14. Hidden Opportunities: Give people waiting outside a map of the store layout. This could also highlight key items such as pre- made foods and comfort foods.
  • 15. Hidden Opportunities: On the back of the map could be space for a shopping list to be made. This gives people the opportunity to think out and plan their shopping before they start.
  • 16. Conclusion: By easing the flow of people through the store, the shopping process would move faster. By having people wait outside they can plan for their shopping and that would also help the process move faster.