Keren Bester
87 Followers 77 Folgens
Personal Information
Unternehmen/Arbeitsplatz
London, United Kingdom United Kingdom
Beruf
Global Planning Partner at Ogilvy & Mather
Branche
Advertising / Marketing / PR
Info
Planner, thinker, aspiring philosopher. Fascinated by psychology, social neuroscience, communications, innovations, technology, media, identity and branding. Strongly believes in the seduction of great ideas. Motivated to make a difference. Awards: • NSPCC “The $#*! Kids Say” - Silver British Arrow 2013. • Schweppes “Burst” - Silver APG Creative Planning Award 2010. • Schweppes “Burst” - 2nd most awarded campaign in the world 2009 (Gunn Report). • Spring Valley “Sensible” - One Show Bronze Pencil Interactive 2009 • Chupa Chups “Fruit Splats” Cannes Outdoor Gold Lion 2006. Brands: Dove NSPCC Nokia Schweppes Cadbury Chupa Chups Cottees Spring Valley City of
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Aktuellste Beliebteste SlideShares

Archetype Overview with brand examples & character compass

Emily Hean • Vor 10 Jahren

The Power Of Archetypes In Brand Creation

Bianca Cawthorne • Vor 14 Jahren

Brand Positioning Development Workshop

HawkPartners • Vor 12 Jahren

Content calendar vs Editorial calendar

Emily Hean • Vor 10 Jahren

Cause Marketing Lessons Learned

Emily Hean • Vor 9 Jahren

Uncovering Brand Archetypes

Emily Hean • Vor 9 Jahren

Streams, Stacks, Snacks, Socials, Signals

Pew Research Center's Internet & American Life Project • Vor 9 Jahren

Insight Paths, a book summary in 24 slides

Emily Hean • Vor 10 Jahren

Account Planning School of the Web: KoS

Thomas Wagner • Vor 12 Jahren