A basic primer on Search Engine Optimization.

1. Search Engine Optimization

2. How Google Works
http://youtu.be/BNHR6IQJGZs

3. Help Google Understand what is
on the page.

4. How Google Works
Web Page Titles
Web Page Descriptions
Image Names
Site Speed

5. Page Titles

6. Page Titles

7. Page Titles
Every page with a Title.
Descriptive and concise.
Avoid "Home" for your home page, or "Profile" for a specific
person's profile.
Concisely Brand your titles.
New Account Sign Up – SocialSite.com.
Avoid repeated or boilerplate titles.
<band name> - See videos, lyrics, posters, albums, reviews and
concerts
Avoid keyword stuffing.
"Foobar, foo bar, foobars, foo bars"

8. Good Page Descriptions

9. Good Page Descriptions
Every page with a description.
Differentiate the descriptions for different pages.
Wherever possible, create descriptions that accurately describe the specific page.
Use quality descriptions.
Make sure your descriptions are truly descriptive.
Example:
The Bachelor of Arts in English Writing and Rhetoric at State College explores the
nuances of the written word and visual rhetoric.

10. Image Names and Alt Descriptions
http://is1.wpengine.com/wp-content/uploads/2014/11/leia-c3po-300x138.jpg

11. Image Names and Alt Descriptions
Not so good:
Filename: puppy.jpg - Description:
Better:
Filename: puppy.jpg - Description: puppy
Best:
Filename: puppy.jpg - Description: Dalmatian puppy playing fetch.
To be avoided:
Filename: puppy.jpg - Description: puppy dog baby dog pup pups puppies
doggies pups litter puppies dog retriever labrador wolfhound setter pointer
puppy jack russell terrier pupps dog food cheap dogfood puppy food

12. Page Speed
Test Your Web Page:
https://developers.google.com/speed/pagespeed/insights

13. Page Speed
Optimizing Images:

14. Page Speed
Optimizing Images – Image Size
Download:
http://starzer.net/is1/docs/star-wars.jpg
Go to:
http://photoshop.com

15. 4 Ways to Improve Search Results
Web Page Titles
Web Page Descriptions
Image Names, Descriptions, and File Sizes
Google Page Speed Insights

16. LESSON IN A
TWEET
Make pages
primarily for
users, not for
search engines.

17. QUESTIONS?